Sports tourism has risen quietly. How to develop in the future?

First of all, virtual technology has opened a new experience of tourism destination marketing.

On the one hand, VR, AR and other information technologies have broken through the traditional forms of information, such as words, pictures and videos, enriched the information in the spatial dimension, and broken through the limitations of time and space, so that tourists can not only see all the details of the scenic spots, but also see the tourism resources that are not open to the outside world or open irregularly, provide more in-depth explanations and multi-directional displays of the scenic spots, combine reality with reality, increase the sense of presence, realize the function of "experience first and then buy", and effectively optimize users' travel before departure.

On the other hand, VR, AR and other virtual technologies have achieved high-precision vividness and interactivity, greatly enhanced the breadth and depth of consumers' perception, enhanced their positive attitude and emotion towards tourist destination cities, awakened the excitement and prompted tourists to pay for the unexpected experience.

Second, the whole industry chain cooperates to create a joint marketing model for destinations.

Cooperative marketing of the whole industry chain and joint marketing of destinations refer to the cooperation of multiple stakeholders in destination marketing and promotion. The main body of joint marketing is not limited to different tourist destinations, but also includes different departments of the same tourist destination, upstream and downstream supply chain links of tourist destinations, and online and offline field activities of media. Tourism destinations can establish cooperative marketing relations with many enterprises in the industrial chain or even outside the industrial chain according to actual needs, involving different industries, regions and platforms.

Thirdly, film and television marketing constructs destination perception and emotional memory.

Film and television marketing of tourist destinations is a new type of marketing, which uses the production place, environment, process and festival activities of film and television to push tourist destinations to the market through marketing planning and publicity, so as to meet the tourism demand and make the interests of tourist destinations consistent. Movie stars, places, or themes that can express movie elements can lure a certain audience. And some inconspicuous or unattractive scenes may also have unexpected effects.

Fourth, video and content marketing enhance the emotional image of the destination.

The popular understanding of content marketing is "telling stories". The design and development of high-quality stories is the core of tourism content marketing. In the diversified, fragmented and audio-visual network era, short video has opened up a new model of tourism product marketing. Young users are very willing to "buy" short videos with both content portal and social genes. Short video platforms, such as Tik Tok and Aauto Quicker, have also become one of the most frequently used words on online travel platforms.

Fifth, precision marketing can improve the destination marketing effect and conversion rate.

Precision marketing is based on accurate positioning, relying on modern information technology to establish a personalized customer communication service system and realize measurable low-cost expansion in Zhang Zhilu, which is one of the core concepts in online marketing attitude.

Based on accurate positioning and communication, only by designing, manufacturing and providing personalized products and services for different consumers and consumption needs, and communicating with tourists in a personalized way, can the needs of tourists be realized with low investment and high efficiency. Personalized products and services are customized to some extent. By providing personalized products and services to tourists, we can save tourists' time, energy and physical strength in the purchase process, improve tourists' satisfaction, and thus improve the delivered value of tourists.

Sixth, experiential marketing deepens the composition of destination elements and industrial combination.

Tourism experience marketing refers to a new marketing activity that a tourist destination plans a marketing activity with a specific atmosphere according to the characteristics of tourists' emotional needs and the attributes of tourism products and services, so that tourists can participate in it, get a beautiful and profound experience and meet their emotional needs, thus expanding the sales of tourism products and services.

1, establish multiple exercise venues in the community, and have certain standards, not just a few exercise equipment.

2. The school is open to the surrounding residents free of charge at night and holidays.

3. Vigorously develop outdoor sports industry, such as mountain climbing, cycling and outdoor running. Where conditions permit, encourage the development of associations, develop routes and organize some competitions.

4. Provide free volunteer training services for some sports, and provide sports interest for the whole people, especially for the next generation of children.

5, star athletes are close to the people, hold some meetings, friendship competitions and so on.

What the subject wants to say should be outdoor tourism, which is a relatively big topic. I think:

1. After all, outdoor tourism has become a new trend of future tourism development. This kind of tourism, which is far away from the crowd, embraces mountains and lakes and has a beautiful natural environment, will gradually be accepted by the public.

2. Outdoor camp construction has been gradually improved. At present, the country is also vigorously building many outdoor tourist camps. Many places abroad have mature outdoor hiking routes, which started late in China and are slowly developing now.

3. Outdoor exploration is becoming more and more mature. China has many outdoor tourism resources, such as mountains, lakes, deserts and jungles. More and more people go to these places. However, the lack of outdoor adventure tourism resources and the lack of relevant laws and insurance also lead to the outdoor adventure tourism is still in the primary stage of development.

Because the sports tourism market is not perfect, there is still a long way to go and the future is bright.