What are the advantages and disadvantages of emerging OTA and traditional travel agencies?

The advantages and disadvantages of emerging OTA and traditional travel agencies are as follows:

Traditional travel agency

Advantages:

1, the brand image is classic and influential.

2. Resource advantages. The old traditional travel agencies are rich in resources, which is embodied in establishing long-term and stable cooperative relations with major airlines, hotels and scenic spots. They can often get special air tickets, special hotels and special scenic spots tickets far below the market price, and occupy a large proportion of the market share with absolute price competitive advantage.

Disadvantages:

1. The vicious competition of travel agencies leads to chaotic market environment and sharp drop in income.

2. Lack of innovative consciousness. The unchanging tourist routes for many years and the old-fashioned tour guides' explanations lack originality and attraction.

Online travel agency

Advantages:

1, and the operating cost is low. OTA is different from traditional travel agencies, it can run a non-physical store, which saves the cost of buying or renting a house and the daily operation cost of a physical store.

2. Break the asymmetry of information. OTA makes full use of the comprehensive and fast dissemination of information on the Internet, fully integrates various tourism resources, and provides tourists with information on scenic spots, special air tickets, special hotels and so on.

Disadvantages:

1, the OTA management system is not formal enough, and the professionalism of relevant employees is not high.

2. The labor cost is high. Labor cost mainly refers to the personnel of manual customer service positions.

Extended data:

OTA basic application

1, mobile location service. LBS(Location Based Service) is called mobile positioning service, which obtains the location information of mobile terminals through a set of positioning technology, and realizes various location-related services through the combination of mobile communication network and satellite positioning system.

2. Mobile payment. Mobile payment, usually called mobile payment, is a service mode in which users use mobile terminals (usually mobile phones) to pay for the goods or services they consume.

3. Mobile information service. Refers to the relevant directional information that users automatically receive from advertisers or other organizations with target customers as the group during the mobile process.

4. Mobile information interaction service. Information publishing service based on mobile Internet to publish large-capacity and highly interactive content for target users.

Baidu encyclopedia-travel agency

Baidu encyclopedia -—OTA