Big data makes scenic spots smarter and becomes a new trend of tourism development.

Big data makes scenic spots smarter and becomes a new trend of tourism development.

Go to the scenic spots such as Sima Shaoshao and Yongshun Dyeing House in Gubeishui Town in the suburbs of Beijing, and click on the audio guide on the map of Gaode, so visitors can "listen" to the tour introduction of the scenic spot on their mobile phones. This is one of the "smart scenic spots" services under construction recently, and it is the big data capability of Gaode location service.

Jesuli Chen, executive director of Gubei Water Town Tourism Co., Ltd. and vice president of Wuzhen Tourism Co., Ltd. said: "In the past, online travel services provided by Internet companies brought great convenience to tourists' travel and decision-making. However, when tourists arrive at the scenic spot, how to serve this last mile through the Internet and big data means is a problem that we have been thinking about. "

According to the data of china tourism academy, the total number of national tourist receptions in 20 15 years has exceeded 410 million. The surge in the number of tourists, especially the arrival of the individual traveler era, has made the demand for sightseeing more diversified: whether there are empty parking spaces in the nearby parking lot, where is the nearest bathroom, how far the specialty restaurant is from the present position, how the queue is, when the battery car and cruise ship can come to the next scenic spot ... These trivial service needs can no longer be met by traditional methods.

At the same time, for scenic spot managers, the problems faced in tourism management also urgently need the help of big data. How to quickly push all kinds of information about scenic spots to tourists, how to understand the heat of people flow so as to command and dispatch in time, and how to manage the relevant data of scenic spots, roads and facilities are all difficulties that need to be overcome in the transformation of more traditional scenic spots in China.

It is in this context that recently, Gaode has reached a cooperation with two tourism enterprises, Wuzhen and Gubei Water Town, to launch the first mobile, Internet and intelligent "smart scenic spot" service in China, which will connect the location-based positioning service data of Gaode with various data of scenic spots, and solve the problems of getting lost, congestion, queuing and information that tourists are likely to encounter in scenic spots before through tourist behavior analysis and big data mining.

Based on big data, it can help tourists and scenic spots draw accurate basic map data of scenic spots, help tourists and scenic spots collect big data of traffic such as congestion and queuing, and help scenic spots manage online data such as real-time activity information and address information changes based on big data analysis of location (LBS).

What is impressive is the personalized service provided by big data for tourists. For example, the map of Gaode increases the route addresses of tour buses and cruise ships, and increases the renderings of important scenic spots; In the classification and screening, the information of important places such as shops, toilets, restaurants and lighting scenic spots is clear at a glance. Visitors can easily find the nearest location by clicking the corresponding filter button. At the same time, when tourists walk near the corresponding scenic spots, the voice of the tour guide will be automatically played. It is worth mentioning that the "Smart Scenic Area" has launched a heat map, and tourists can judge the number of tourists there by displaying different colors and arrange the tour time reasonably.

Building a "smart scenic spot" has become a new trend of tourism development in China. In September of 20 15, the National Tourism Administration issued the action plan of "Tourism+Internet", which made it clear that by 20 18, all the 5A-level scenic spots in China would be built into "smart tourist attractions". By 2020, all 4A-level scenic spots in China will be promoted to achieve full coverage of free WIFI, intelligent tour guides, electronic explanations, online booking, information push and other functions. According to statistics, by the end of 20 15, there were 2 13 5A scenic spots, 6 17 4A scenic spots and countless 3A scenic spots.

At present, the "smart scenic spot" of Gaode map is gradually docking with many scenic spots. With the promotion of the construction of "smart scenic spots", the process of tourists' play has become more convenient and interesting, and the management of scenic spots has become easier. With the help of big data information such as heat map of people flow and analysis of people flow characteristics, real-time mobile zero-cost management is realized.