What is the general logic of smart tourism marketing?

Understand target customers, position product markets, provide personalized services, integrate resource advantages, establish brand image, continue innovation, data analysis and evaluation.

1. Understand target customers: By analyzing customer behavior, preferences, spending power and other information, gain an in-depth understanding of the target customer groups to formulate more accurate marketing strategies.

2. Position the product market: Carry out market positioning and differentiated positioning of tourism products based on the needs of target customers and market competition.

3. Provide personalized services: Use marketing methods to convey product features and advantages to customers, and provide diversified and personalized services to attract customers' attention and enhance their interest in products.

4. Integrate resource advantages: Integrate tourism industry-related resources, such as transportation, catering, accommodation, etc., to provide customers with comprehensive, high-quality tourism services and enhance their tourism satisfaction and loyalty.

5. Establish brand image: Pay attention to brand building in marketing activities, create an attractive and reputable tourism brand, enhance visibility and reputation, and lay a solid foundation for the long-term development of the enterprise.

6. Continuous innovation: keep up with the development trend of the tourism market, launch new products that meet the needs of the times, enhance product differentiation and competitiveness, and gain more market share and customer trust.

7. Data analysis and evaluation: Through data analysis and result evaluation of marketing activities, timely adjustments to strategies and plans are made to correct deficiencies and further improve marketing effects and customer experience.