What are the products sold by tourism?

Tourism sales are the trading activities of tourist attractions and service combinations provided by tourism industry through the development and utilization of tourism resources. That is, tourism operators provide tourists with all services to meet their tourism needs by virtue of tourist attractions, transportation and tourism facilities. The products sold are mainly tourist routes, and of course there are also products in the shopping link of tourism.

Tourism sales, like other sales, are also decentralized and wholesale. Big sales means that the store is an individual customer and signs up for the route. Generally, this kind of route is monotonous, and guests can't adjust the standard of travel, accommodation and transportation, so it has low flexibility, but it is characterized by cheapness.

Wholesale is generally oriented to companies, governments, enterprises, schools and other units and groups, with strong route selectivity and great flexibility. Special routes can be made through negotiation, including: food labels, hotel stars, car comfort, scenic spots deployment, travel time arrangement, guide selection, pick-up and drop-off location designation, and so on. The feature is tailor-made to meet the needs of guests to the greatest extent.

Extended data

The concept of tourism sales mainly includes three aspects:

1. Customer orientation; That is, customer-oriented and market-centered.

2. Sales profit; That is, there must be reasonable profits to make the enterprise survive and develop.

3. Resource utilization: make full use of the internal and external resources of the enterprise as a supporting system.

At the same time, the "proactive" sales strategy must take into account:

First, long-term thinking: we must abandon short-term interests and make enterprises realize "sustainable management".

Second, holistic thinking: we must take into account the balance of interests of tourism enterprises themselves and customers.

Third, targeted thinking: clear goals and objectives, including short-term goals and long-term goals.

Reference source: Baidu Encyclopedia? Tourism sales