How to better design tourism promotional posters?

The main design elements of poster design are the same as the main elements of graphic design, which are composed of text, graphics and color. So how to better design tourism promotion posters?

1. Photo elements in tourism poster design

In order to make their poster designs more attractive, tourism companies use photos as graphics in poster design. When using photos in design, you need to pay attention to:

① The selection of photos must be representative and visually impactful, such as photos with a wide angle and a wide field of view.

② A large page can contain 2-3 images, and the most visually impactful and representative images can be placed together. Try not to place the description text inside the picture, and do not place the text so conspicuously that it affects the visual effect of the photo. This can attract the most readers' attention.

③ Regarding the resolution of poster design, it is best if you can find vector images. If you use collected photos to make posters, you should choose high-definition photos, because high-resolution pictures have better inkjet effects.

2. Modes of travel poster design

There are direct and indirect modes of poster design. Generally, the direct mode is simple and easy to understand. The direct style can express the author's theme and thoughts in a flat and direct manner, and also makes it easier for readers to understand what the author wants to reflect. The main purpose of designing posters for tourist attractions is to attract tourists, which is equivalent to advertising the attraction, so the direct method can attract people faster.

3. Materials for travel poster design

From the material of poster design, it is best to use inkjet printing pictures with higher resolution for better effect.

4. Size of travel poster design

The size of travel poster design depends on the location where the poster is displayed. Generally, if you display it on the Internet, just use the specifications suitable for the Internet. The actual picture shows three specifications: large (60cmx80cm), medium (30cmx42cm) and small (20cmx30cm).

5. Contents of travel poster design

①. Travel poster design needs to determine the theme. The theme should be combined with the tourist destination’s attractions, reception standards, and characteristics of the travel team (or scenic spot). You need to capture the unique features.

②The most important thing is to highlight the characteristics of the scenic spot. It depends on what style of scenic spot it is. Each scenic spot has its own different characteristics. Of course, the designed style and form are also different. Be careful not to add things that don't exist. Some places can set up some suspense.