Requirements for establishing national AAAAA-level tourist attractions

National AAAAA-level scenic spots are a set of standardized quality rating system, which is the quality rating of scenic spots generated from 4A-level scenic spots by the National Tourism Quality Rating Committee organized by China People and National Tourism Administration. It is the highest evaluation standard of national tourist attractions (spots). Compared with 4A-level tourist attractions, this standard pays more attention to humanization and details, and can better reflect the overall psychological needs of tourists for tourist attractions, highlighting the tourist-centered and people-oriented nature. A) Good accessibility, perfect transportation facilities and convenient access; There are first-class highways or high-grade waterways, direct routes, or special tourist lines.

B) There is a special parking lot or ship dock that is in harmony with the landscape environment. Perfect management, reasonable layout, capacity can fully meet the requirements of tourist reception. The site is flat and solid, full of green, with beautiful environment, or the waters are clear and clean. The logo is standard, eye-catching and beautiful.

C) The tour route or waterway layout in the area is reasonable and smooth, with a high degree of connection with the viewing content and a strong sense of excitement. The pavement features are outstanding, or the waterway water body is clear.

D) Clean energy vehicles should be used in this area. A) The visitor center has reasonable site selection, appropriate scale, complete facilities and complete functions. The consulting service personnel are well equipped, skilled and enthusiastic.

B) Various guiding signs (including tour guide panorama, tour guide map, signs, landscape introduction boards, etc.). ) has outstanding modeling characteristics, a strong sense of art and culture, and can set off the overall environment. Set up signs and landscape introduction boards reasonably.

C) Public information materials (such as research works, popular science books, comprehensive picture books, audio-visual products, guide maps and guide materials, etc.). ) outstanding features, complete varieties, rich content, beautiful words, exquisite production and timely update.

D) Tour guides (interpreters) should hold relevant certificates, and the number and language can meet the needs of tourists. The standard rate of Putonghua 100%. Tour guides (commentators) should have a college education or above, of which not less than 30% have a bachelor degree or above.

E) The tour guide's explanation is scientific, accurate and literary. The tour guide service is targeted and personalized, and the service quality meets the requirements of 4.5.3 and Chapter 5 in GB/T15971-1995.

F) The graphic symbols of public information are set reasonably, beautifully designed, with outstanding features, rich in artistic sense and cultural atmosphere, and conform to the provisions of GB/T1001.1.

G) The rest facilities for tourists are reasonable in layout, sufficient in quantity, beautiful in design, clearly marked and full of artistic and cultural flavor. A) Seriously implement the safety laws and regulations formulated and promulgated by public security, transportation, labor, quality supervision, tourism and other relevant departments, establish and improve the safety system, and fully implement the work.

B) The fire fighting, anti-theft and rescue facilities are complete, intact and effective, and the transportation, electromechanical, sightseeing and entertainment facilities are in good condition, operating normally and without potential safety hazards. The amusement park meets the safety and service standards stipulated in GB/T 16767. Danger zone signs are obvious, protective facilities are complete and effective, and special areas are guarded by special personnel.

C) Establish an emergency rescue mechanism, set up an infirmary and be equipped with full-time medical personnel. Have an emergency plan, strong emergency handling ability, timely and appropriate accident handling, and accurate and complete file records. A) The environment shall be clean and tidy, free from sewage and dirt, and free from disorderly construction, heaping and misplacing; Buildings and facilities are free from peeling and dirt, and the air is fresh and odorless.

B) All kinds of places meet the requirements of GB 9664, catering places meet the requirements of GB 16 153, and swimming places meet the requirements of GB 9667.

C) The layout of public toilets is reasonable, the number can meet the needs, the signs are eye-catching and beautiful, and the architectural modeling is landscape. All toilets are equipped with flushing, flushing and ventilation equipment, and are kept intact or use water-free flushing ecological toilets. Toilets are served by special personnel, and sanitary ware is clean, free from dirt and blockage. The room is clean and tidy, with a cultural atmosphere.

D) The garbage bins shall have reasonable layout, clear marks, beautiful and unique shapes and be in harmony with the environment. Garbage bins are classified and placed, and the garbage is cleaned in time, and Nissan Nissin.

E) The food hygiene conforms to the national regulations, the catering service is equipped with disinfection facilities, and disposable tableware that causes environmental pollution is not used. A) Providing postal services and postal commemorative services.

B) Communication facilities shall be arranged reasonably. There are public telephones at entrances and exits and places where tourists gather, and there are international and domestic direct dialing functions.

C) The telephone booth is in harmony with the environment, and the signs are beautiful and eye-catching.

D) Convenient communication, smooth lines, friendly service and reasonable charges.

E) can receive cell phone signals. A) The layout of shopping places is reasonable, with distinctive architectural shapes, colors and materials, which are in harmony with the environment.

B) The shopping places are centrally managed, the environment is clean and tidy, the order is good, and there is no phenomenon of chasing and selling.

C) Have unified management measures and means for commodity employees.

D) There are many kinds of tourist commodities, and the characteristics of this region and this tourist area are outstanding. A) The management system is sound and the operation mechanism is effective.

B) The management systems of tourism quality, tourism safety and tourism statistics are sound and effective, with effective implementation measures, regular supervision and inspection, and complete written records and summaries.

C) The management personnel are reasonably equipped, and all middle and senior management personnel have college education or above.

D) Have a unique product image, good quality image, distinct visual image and civilized employee image, establish its own brand logo and use it comprehensively and appropriately.

E) There is a formally approved tourism master plan, and the development and construction projects meet the planning requirements.

F) The training institutions and systems are clear, the personnel and funds are implemented, and the business training is comprehensive and effective. On-the-job personnel training pass rate 100%.

G) The complaint system is sound, the personnel are implemented, the equipment is dedicated, the complaint is handled in a timely and proper manner, and the records are complete.

H) Providing travel tools and articles for specific groups (old people, children, disabled people, etc.). ) and provide special services. A) the air quality reaches the first-class standard of GB 3095- 1996.

B) the noise quality reaches the first-class standard of GB 3096- 1993.

C) the environmental quality of surface water meets the requirements of GB 3838.

D) Sewage discharge shall meet the requirements of GB 8978.

E) Protecting natural landscapes and cultural relics and historic sites by scientific means and advanced measures can effectively prevent natural and man-made destruction and maintain the authenticity and integrity of natural landscapes and cultural relics and historic sites.

F) Scientifically manage the tourist capacity.

G) The building layout is reasonable, and the number, height, color and shape of building objects are in harmony with the landscape. The architectural style of the main population is outstanding, which sets off the landscape and environment. The surrounding buildings are in harmony with the landscape style, or there is a certain buffer zone.

H) Good environmental atmosphere. The green coverage rate is high, the plants and landscapes are reasonably configured, and the landscape and environmental beautification measures are diverse and effective.

1) All facilities and equipment in the area meet the requirements of national environmental protection, and will not cause environmental pollution and other public hazards, and will not damage tourism resources and the atmosphere.

Resource attraction

A) the value of sightseeing and entertainment is extremely high.

B) It has extremely high historical value, cultural value and scientific value at the same time, or one of its values has world significance.

C) There are a large number of precious species, or the landscape is extremely strange, or there are world-class resource entities.

D) The volume of resource entities is huge, or there are many types of resources, or the density of resource entities is excellent.

E) The resource entity is intact and maintains its original form and structure.

Market attraction

A) world-famous.

B) the reputation is extremely high.

C) The market is very hot.

D) The theme is distinct, with outstanding features and strong originality. Service quality and environmental quality scoring rules (* *1000 points; 5A is not less than 950 points)

1. Tourist traffic 130 points. It includes three parts: first, accessibility, including the convenience of reaching the relying city (town) and the convenience of reaching the tourist attractions relying on the city (town); The second is to bring your own parking lot. Its contents include five aspects: the area of parking lot, the ground, the management of parking lot, the beauty, characteristics or culture of parking lot or wharf, and the coordination between parking lot or wharf and landscape. The third is internal flow. Including tourist routes, trails and special means of transportation.

2. swim 235 points. It is required that all tour service facilities in the scenic spot should embody the profound humanistic care spirit, pay attention to details, highlight characteristics, and form a unique, harmonious and comfortable tour atmosphere. Including the design and manufacture of exquisite tickets for tourists, tourist reception center, guiding signs, publicity materials, tour guide (explanation) services, public rest facilities and viewing facilities, and the setting of public information graphic symbols.

3. Travel safety is 80 points. In the past two years, tourists died or were seriously disabled, and the scenic spot was mainly responsible, with 40 points deducted; Responsible for management, 20 points will be deducted (according to the accident responsibility). It mainly includes seven aspects: safety protection institutions, systems and personnel, safety disposal, safety equipment and facilities, safety warning signs, safety publicity, medical services and ambulance services.

4. Health score 140. Including environmental sanitation, waste management, smoking area management, food hygiene, toilets and so on.

5. 20 points for post and telecommunications services. Include postal commemorative service and telecommunication service. Scenic spots are required to provide commemorative stamps, local souvenir covers, postcards, commemorative stamps, etc. ; There are public telephone facilities at the entrance and exit of the scenic spot and the tourist concentration places in the scenic spot, which can meet the needs of tourists.

6. Travel and shopping 50 points. Including the construction of scenic shopping places, shopping place management, commodity operator management and tourism commodity management. The construction of shopping places requires not to destroy the main landscape, not to hinder tourists from visiting, and not to seize the road and viewing space with tourists; The architectural modeling, color and material of shopping places are in harmony with the landscape environment; Reasonable layout, external advertising signs do not affect the effect too much. Centralized management of shopping places, clean environment, good order, no chasing and selling, strong selling and strong buying. Unified management measures and means, including quality management, price management, measurement management, site management and after-sales service management; Tourist commodities with the characteristics of the scenic spot are provided in the scenic spot.

7. Comprehensive management 200 points. Including institutions and systems, corporate image, tourism planning, training, handling of tourists' complaints and opinions, publicity of tourist attractions, e-commerce, special group services, social benefits, etc. As the general requirement of comprehensive management, this part covers all aspects and comprehensively evaluates the management level of scenic spot managers. It requires a sound management organization, clear responsibilities, sound rules and regulations and effective implementation, a good corporate image, a unique product image, a good quality image, a distinctive visual image and a civilized employee image. There are clear quality objectives, distinct quality policies or slogans, which are well known to all employees. Employees wear post clothes and badges, behave in a civilized manner and are warm and generous. Formulate a master plan for special tourism. Every regular employee has a training file. There are various ways to publicize scenic spots; Perfect service projects for special people can promote local economic and social development.

8. Resources and environmental protection: 145. Including air quality, noise index, surface water quality, landscape ecological relics and ancient buildings protection, environmental atmosphere, facilities and equipment using clean energy and environmental protection materials. It is required that the air quality, noise index and surface water quality of scenic spots reach the national first-class standard. The annual protection cost of landscapes, cultural relics, ancient buildings, ecosystems, rare animals and plants is equivalent to the proportion of the annual entrance fee of tourist spots. Detailed rules for landscape quality scoring (* *100; 5A is not less than 90 points)

Total score 100, divided into two parts;

The attraction of resources, with a total score of 65 points. It includes five aspects: ornamental and entertainment value, historical and cultural scientific value, rarity or strangeness, scale, richness and completeness. It is required that scenic spots have high ornamental and recreational value, high historical value, cultural value and scientific value at the same time, or one of the values is of world significance, with a large number of rare species, exotic landscapes and world-class resource entities, with a huge number of resource entities, or more than 40 basic types, or with excellent density of resource entities, intact resource entities and original form and structure.

Market influence, 35 points, divided into four parts: popularity, reputation, market influence and theme promotion. It needs an excellent reputation, which is usually praised by more than 95% tourists and most professionals. Market radiation needs intercontinental long-distance tourists, accounting for a certain proportion. Theme promotion requires clear theme, outstanding features and strong originality. Detailed rules for rating tourists' opinions (* *100; 5A is not less than 90 points)

1. External traffic, internal tour routes, scenic facilities, road signs, scenic spots introduction boards, publicity materials, tour guides' explanations, service quality, safety and security, environmental sanitation, toilets, post and telecommunications services, commodity shopping, catering or food, tourism order, scenic spot protection, etc. 16, with 5 points for each item and * * 80 points.

Overall impression, * * * 20 points.