What is the significance of China Tourism Development Forum focusing on international layout?

65438+From February 20th to 2nd1day, the 20 17 China Tourism Development Forum co-sponsored by china tourism association and china tourism academy will be held in Suzhou. With the theme of "Internationalization Strategy of China Tourism Enterprises", this forum deeply studied the opportunities and challenges faced by China tourism enterprises in overseas investment development under the background of internationalization, deeply interpreted the new technologies and measures adopted by internationally renowned brands in the process of globalization, and also emphatically analyzed the strategic layout of China tourism enterprises' market operation under the background of "Belt and Road".

Du Jiang, deputy director of the National Tourism Administration, pointed out in his speech that the process of China's economic development is changing from "Made in China" to "Serving in China" and then to "Creating in China". Although tourism belongs to the service industry, more and more creative work will become the source of tourism growth in the future. Putting content creation on the agenda of tourism innovation will surely lead the new journey of tourism innovation and development in China.

Duan Qiang, President of china tourism association, made a speech on the development of tourism in China. He said that 20 17 was a year when China's tourism industry was more deeply integrated with the world, and this integration will continue. China's tourism needs broader international vision, more international experience and more scientific and effective international strategies to enhance the global competitiveness of China's tourism. In the new era, the vast number of tourism enterprises should make greater achievements in supply-side reform. Facing the personalized and diversified market demand, how to create original IP tourism products and provide differentiated and high-quality in-depth tourism experience for tourists is the direction of continuous efforts in the future.

At the same time, he pointed out that in order to encourage tourism enterprises to innovate constantly, china tourism association plans to launch the "China Service Award" in 20 18, hoping that tourism enterprises will grasp the new demands of tourism consumers in the new year, and from the perspective of meeting the needs of consumers, they will always be meticulous and considerate in every link of tourism services.

At the same time, David Scholl, former chairman and CEO of the World Tourism Council, talked about China's role in global tourism in the main forum on the morning of February 20th 12. Sebastian Bazin, Chairman and CEO of Accor Hotels Group, France, shared the story of Accor Group's transformation, change and innovation.

In addition, on the basis of the main forum, several parallel sub-forums were added for the first time, focusing on the specific hot topics of the tourism industry, such as setting four themes: international integration of tourist destinations, brand homestays and idyllic complexes, customized tourism and smart tourism. Participants came from local tourism associations, large-scale tourism groups, hotel groups, scenic spots groups and new Internet tourism enterprises.