Ten reasons for the failure of rural tourism projects are worth pondering.

Since the 19th National Congress of the Communist Party of China and the No.1 Document of the Central Committee of 20 18 successively mentioned the concept of rural revitalization, a rural revitalization fever has been set off all over the country. There is a small ditch in the village, and there are several acres of cauliflower fields in the village, and a rape flower festival will be held. It seems that rural tourism has become the only direction of rural revitalization. Investors from all walks of life have also smelled unlimited business opportunities and have made great efforts to develop a piece of land in rural areas. But the problem is that not only most village officials don't understand tourism development, but also investors don't understand it, which leads to the end of many rural tourism projects before they start. It not only destroys the original ecological environment in rural areas, but also wastes resources.

It stands to reason that rural revitalization is a key project supported by the state, and development should be bon voyage. Why are there so many failed products? By analyzing those rural tourism projects that failed in development, we summarized several reasons for the failure:

Error 1: serious homogenization.

Anyone who likes to travel to ancient towns knows that many ancient towns in China are actually a development model. Antique buildings, similar gameplay, especially the ancient town in a certain area, are simply carved out of the same mold. For example, the ancient towns in Guizhou Province, because there are many ethnic minorities in Guizhou, are inhabited by many ethnic minorities. The development of ancient towns has fallen into a pattern: the same antique buildings, the same ethnic customs, except for different foods, may be different from place to place, and even the so-called specialties sold are the same.

At present, many rural tourism projects are similar to those in ancient towns. As long as a rural tourism project is well done, the latter will refer to its development model, or even copy it completely, regardless of its actual situation, and develop according to local conditions.

Myth 2: Insufficient cultural excavation

The development of rural tourism in many places is entirely due to the development of rural tourism in nearby or not too far away places. The conditions are similar, they can do it, why can't we? Therefore, in the absence of inviting professionals to conduct on-the-spot investigation and market evaluation, they rashly invited investment and financing and made great efforts. Because I don't know enough about rural tourism, I don't even know and explore rural resources, culture, customs and so on in detail. Most of the last trips stayed on pure sightseeing, with at most a few farmhouses and inns, and only a few tourists were received every day. Moreover, the local people's service consciousness is poor, so they can't form a good tourist reputation, and there will be fewer and fewer tourists until they are finally abandoned.

The project not only failed to increase farmers' income, but also made a mess of the good rural environment.

Myth 3: Lack of tourism management talents

In order to reduce the management cost, many rural tourist attractions randomly recruit several people to manage the scenic spots, some even have several village management cadres in charge, and some may even find several low-income households as temporary administrators in the village to solve their work problems. The starting point is good, but the result is often unsatisfactory.

Tourism management is a highly specialized subject, and professionals must be responsible for it.

Mistake 4: Planning is too unified.

Is the uniform bad? It depends on the location.

Now, when you go to some villages, you can always see uniform houses with the same color and style and flat and straight roads. It looks neat and beautiful, but it is not in harmony with the original taste of nature and the countryside. For citizens who are used to seeing the same city, what is the point of coming to the countryside to see the same replica again?

Error 5: Too high

The foothold of rural tourism is the countryside. Tourists go to the countryside mainly to experience rural characteristics and customs. If the countryside is developed too luxuriously and too tall, it will lose the meaning of rural tourism. To develop rural tourism, we must never give up the simplicity and nature of the countryside.

Mistake 6: Ignoring the cultivation and development of modern culture.

When it comes to the creation of tourism culture, people usually pay attention to the excavation of traditional culture and try to find its historical connotation. In fact, if we can work hard on the modern cultural and entertainment system, it will also be very attractive. In this regard, we should make full use of local cultural talents, such as poetry, painting, singing and dancing.

Mistake 7: The whole tourism project has nothing to do with the villagers.

This year, the No.1 Document of the Central Committee clearly stated that we should ensure the fundamental purpose of "surnamed agriculture as agriculture" in the orientation of developing rural complex construction. On the one hand, the purpose of developing rural complex is to increase farmers' income and let farmers get tangible benefits; On the other hand, it is also because as long as farmers are the masters of the country and regard rural tourism projects as their own, they will cherish them and have the motivation to actively maintain the image of scenic spots.

Mistake 8: The country is not original enough.

The original flavor of the countryside is not only the natural scenery, but also the production and life of the countryside, the simple customs of the countryside and the social governance of the countryside. Especially the traditional governance, clan, family, including today's villagers' autonomy, village rules and regulations, and so on. These original things should be combined with the reality of the countryside, rather than deliberately created, thus forming an original ecological rural picture.

Mistake 9: I don't know how to spread homesickness

How to spread rural tourism? Spread what? In today's era, traditional media and new media have different advantages, especially the new media is faster and more direct, and its distinctive composition and video can arouse tourists' interest. But the main spread is beautiful scenery, as well as fun and delicious things, which often flash by and are difficult to stir people's hearts. Then, how to spread the homesickness and pastoral mood that really makes people feel at ease and pursue peace? How to show it? This is a problem that developers need to pay attention to!

Error 10: ignoring soft environment governance.

Local tourism often pays attention to the construction of hard environment and ignores the governance of soft environment. For example, cheating customers and poor service are common problems in some large scenic spots, which also appear in the simple rural tourism, greatly ruining the scenery and losing the unique value of rural tourism.