Simba, Luo Yonghao, Gaohuo, Huohuo and other goods have overturned. What happened to these famous online celebrities?

The wife of the online celebrity Ermaozi, "Pingrong Sister-in-law", has been exposed to false propaganda, which is seriously inconsistent with the propaganda in the live broadcast room. As soon as this incident came out, it made the online celebrity cargo industry with extremely low trust worse.

The second donkey's wife sold Tricholoma matsutake wine in the live broadcast, claiming to be radiation-resistant, and then was hit in the face by professional counterfeiter Wang Hai. Er Lv, who has tens of millions of fans, did not hesitate to call Wang Hai "Dad" in the live broadcast room, distancing herself from Simba, and begging forgiveness from netizens in various ways.

Gaohuohuo sold a 299 yuan 6 days and 5 nights Yunnan tour in the live broadcast. In the live broadcast room, he patted his chest to ensure that there was no compulsory consumption. This is a pure game group. When tourists arrive at their destination, they find that there are still many compulsory invisible consumption. Gao Huohuo also recorded an apology video, but netizens did not accept it.

Earlier, Luo Yonghao sold a brand of sweaters in the live broadcast room. When the customer got it, he found that it was not pure wool at all. Wang Hai, a professional counterfeiter, also pointed out in Weibo that Luo Yonghao sells fakes. Luo Yonghao conducted crisis public relations to make up for the losses, and announced the follow-up treatment plan in the video.

In the internet celebrity rollover incident, Simba, an internet celebrity, was the one with the most credit overdraft and the most severe punishment. He was exposed to selling bird's nest in syrup in the live broadcast room. After being exposed, he refused to admit it Instead, it repeatedly shirked its responsibility and disappointed many fans. Then he admitted his mistake and promised to pay 60 million yuan. Relevant departments are also involved in the investigation.

Well-known online celebrities refused to accept it and repeatedly overturned the case?

The industry is immature and chaotic. Compared with other industries derived from the Internet, live broadcast is still a sunrise industry with a short start time. The industry has not yet formed clear rules and regulations, and the huge income is too attractive. Over time, there will inevitably be mistakes, which is also an important factor in the frequent rollover of well-known online celebrities: loopholes in the industry have been drilled, resulting in consumers being unable to be held accountable.

Anchor selection is uneven. Anything purchased by netizens in the live broadcast room must be approved by the anchor. It can be said that the anchors have the most say in the quality of products. In essence, Simba's bird's nest, Luo Yonghao's sweater and donkey's sister-in-law Pingrong's matsutake wine have to be verified by themselves at the first level before they can be sold to customers. The product is unqualified, and it is inevitable to overturn it.

After the frequent rollover of well-known online celebrities, the question that must be considered is, where should the live broadcast industry go? Generally speaking, customers who choose online shopping are cheap. If the goods they buy are low in price but poor in quality, it is inevitable that the industry will decline over time.

It is inevitable to strengthen market and platform supervision and establish commodity traceability system. At the same time, it is also necessary to supervise the words and deeds of the anchor in the webcast. Consumers should also keep their eyes open, avoid blind consumption, and take a three-pronged approach to avoid such incidents from happening again. I hope that the rollover of these well-known anchors can sound the alarm for other anchors.