What are the design styles of copywriting fonts?

First of all, technique one: contrast between thickness, as we often say, there is no harm without contrast. Obviously, contrast will cause conflicts and attract others' attention, and so will font design. When writing often, each stroke is basically the same thickness. Whenever a stroke is exaggerated and coarsened, the overall style of the font can be unexpected and eye-catching, thus achieving a good visual communication effect!

Secondly, symbol contrast is also a common design technique in font design, which can greatly enhance the aesthetic feeling and interest of fonts. For example, in font design, if the word "day" is used as the radical, it can be replaced by B, and their shapes are very similar. When the word "mouth" is used as the radical, the letter C can be used instead.

Thirdly, in some design exhibitions, we often find that designers often use the design method of spatial composition to design fonts with three-dimensional effect, which can not only increase the weight of fonts themselves, but also set off the overall design effect. This design technique requires designers to master the relationship between light and shadow perspective in sketches skillfully, otherwise the design is not good!