Tourism image concept and characteristics

The concept of "image" includes the image object, which is the objective external appearance, structural connotation and other factors; the image subject, which is the person; and the image ontology, which is the mutual relationship (perception relationship) between the subject and the object. Therefore, image is the subject's perception of the object. Similarly, "tourism image" also includes these three aspects.

The concept of "image" includes the image object, which is the objective external appearance, structural connotation and other factors; the image subject, which is the person; and the image ontology, which is the mutual relationship (perception relationship) between the subject and the object. Therefore, image is the subject's perception of the object. Similarly, "tourism image" also includes these three aspects.

⒈Comprehensive content of tourism image

⑴Multi-level content. Regional tourism image can be divided into material representation and social representation. Appearance design, environmental atmosphere, service quality, gardens Greening, geographical location, etc. constitute the main content of material representation; social representation includes talent reserve, technical strength, work efficiency, welfare benefits, corporate relations, management level and policies, etc. In social representation, the relationship between tourist areas and the public Relationship is an important factor, and coordinating the relationship between the two is an effective way to create a good image.

⑵ The multi-faceted psychological feelings. Depending on the cultural background of each tourist, the way and sufficient degree of tourism information acquisition, tourism Affected by many factors such as experience and travel preferences, people will have different perceptions of the same tourist destination and form their own mental image. However, for tourism planning and tourist destinations, a large number of individual images form a typed public image. The public image is meaningful, so how to seize the essence of people's understanding of the tourist area and make people have a consistent view of the tourist area is worthy of attention.

⒉Tourism image Stability

Once the image of a tourist area is formed, it will create an impression in the minds of tourists. Generally speaking, the image accumulated from this impression is relatively stable. Its essence is the uniqueness of the tourist destination. The connotation of sexual culture is unanimously and stably recognized in certain markets, making "tourist destinations become the identity areas of such markets".

⒊The plasticity of tourism image

Gan En believes that in addition to personal travel experience, the "native image" of a place can also be formed through the long-term socialization process of people. Promotion, advertising, public relations activities, etc. of the tourist destination can help tourists form the place. The "inducing image" of tourism. In fact, the pre-sale nature of tourism determines that tourists can be induced through the screening and transmission of tourist destination information, especially for emerging tourist destinations. The plasticity of tourist destination images shows that great attention must be paid to and scientific To shape the image of a tourist destination, we must pay attention to the establishment of positive and positive images. At the same time, we must reshape old outdated images and negative and bad images.