How should a travel agency operate?

The travel portal mentioned in this article is not a travel website run by a traditional travel agency, but a neutral service platform.

A neutral tourism service platform is bound to gather various tourism elements such as tourists, hotels, travel agencies, car dealerships, scenic spots, etc. For the functions of attracting tourists, please search "Discussion on the Construction and Operation of Tourism Portal Websites--- "Advertising Tourist Station"; this article mainly discusses how to coordinate the interests of enterprises supplying services in the tourism industry, and provides some ideas.

1. Start-up period

Tourism portals that have just started to build need to open up all-round cooperation opportunities. At this time, you should not think about limiting functions or any special restrictions on tourism companies. , but should provide them with as many functions as possible to support these companies to register as members to publish information; the focus at this stage should be to develop website members, enrich content, increase traffic, and expand visibility.

2. Self-development period

If the tourism website already has a certain amount of traffic, there are also a certain number of registered tourism companies in the service area, and there are rich content generated spontaneously by members every day, in this stage The construction party can consider the mode of cooperation with tourism enterprises based on the actual situation, or whether it needs to obtain some benefits from tourism enterprises. You may ask: Why did you start working on the model without thinking about it clearly first? Personal experience: The model thought up in advance is not necessarily effective. Many times we only imagine the beautiful image of profit from that model, but we do not think about the hard journey before making profit. Everyone has their own ideas, but there is no traffic when the website has no traffic. Any model is empty before it is well-known, so from the beginning we emphasized the content and traffic first, without talking about the model, as long as the general direction does not deviate.

Since it is a self-development period, it also reflects the personality of your travel website operation model. Personally, I think the possible directions are:

1) Pure advertising

Use website traffic to sell fixed advertising spaces to sponsors; or sell attraction keywords and related information to sponsors business; or bid for advertising. The relationship between the website and the tourism company is very simple, providing money for advertising.

2) Shared model

It also uses website traffic to cooperate with contracted hotels and travel agencies to guide members to share their consumption; maybe it is not realistic to build a 4-star or 5-star hotel at the beginning, but you can think of it Think about recruiting budget hotels. There are budget hotels everywhere in the country. They also compete for customers. Your travel website can bring users to it, so why can't we cooperate? It is also possible to assist travel agencies in promoting special routes and sharing cooperation.

3) Platform aggregation effect type

The platform plans and cooperates with travel agencies to launch local characteristic travel routes or organize self-guided tours. The platform calls for travel agencies to provide ground support. In this way, the website can gain relatively rich benefits. At present, most local travel websites are created by travel agencies themselves. There is no inclusive intermediary platform to restrict other travel agencies from competing with them for business. However, a neutral platform like travel portal can well coordinate the cooperation of multiple travel companies and determine the most suitable one. Ground handling partners.

4) Cross-regional alliance

Be a good tourism portal in your own region, and then cooperate with tourism portals and tourism enterprises in other places to expand on the basis of method 3 to achieve multi-party benefits.

In short, as a travel portal intermediary platform, we should develop tourism enterprise service providers such as traditional hotels and travel agencies into business partners, and improve our positioning from advertising sponsorship; the benefits of business cooperation are much higher than those of advertising sponsorship. Each website will have its own personalized profit methods after actual operation. The Chuanduo travel portal system can assist travel website operators to carry out personalized operations and truly become a local distinctive travel service platform.