On the Cultural Attribute of Tourism

Tourism, as its name implies, includes two kinds of behaviors: tourism and sightseeing. Generally speaking, tourism is an activity that individuals or groups leave their place of residence to engage in sightseeing abroad in order to obtain material satisfaction or mental relaxation. It can be seen that tourism is a purposeful and valuable activity for people. In modern society, from the perspective of tourists, there are sightseeing tours, holiday tours, eco-tourism and special tours (including skiing, mountaineering, exploration, hunting, etc.). ) and special tourism (food, study, medical care, etc. Since the emergence of tourism activities, it has formed an indissoluble bond with culture. Many celebrities in history have made great cultural achievements, which are more or less related to tourism activities. Confucius traveled around the world, spreading Confucianism and the idea of governing the country and becoming a generation of famous teachers; Sima Qian traveled all over the country, asked everyone and wrote the famous Historical Records. Li Bai, a poet, wrote such famous sentences as "Clouds bid farewell to Bai Di, Jiangling will return in one day" and "It is difficult to get through the road, and it is difficult to go to the sky". Without personal experience, how can there be such a beautiful poem? Geographer Xu Xiake, traveling around and observing carefully, wrote a book "Notes on Water Classics". In modern times, Kang Youwei and Tan Sitong were familiar with the classics and were at a loss about the outside world. But Kang Youwei saw westerners ruling the country from Guangdong to Beijing, from Beijing to Shanghai, and then to Hong Kong, which aroused his determination to reform. Tan sitong visited many places and observed the sufferings of the people. In Shanghai, he saw fossil specimens and thought that the world was changing and society should change at any time. The ancients said, "Read thousands of books and take Wan Li Road". Explain the role of tourism in broadening horizons and increasing knowledge. Of course, today, we have computers and the Internet. Compared with the ancients, the sources of information are different, but they cannot replace people's own experiences and feelings. In the process of traveling, tourists are exposed to the same or different cultural environment with their own culture, influenced by tangible or intangible culture, and enjoy themselves physically and mentally in these activities. People have different views on mountains; People look at water, and water is self-visible; It brings different feelings and experiences to different people and endows them with cultural connotations. With the development of the times, cultural tourism is an inevitable choice to meet the needs of tourists and improve the quality of life, and it is also the inevitable development of tourism. According to an expert survey, tourists from Britain, the United States, Japan, Germany, France, Australia and other countries, without exception, regard "interacting with foreigners and understanding local culture and lifestyle" as one of the important driving forces for outbound tourism. 65% tourists from all over the world go to Europe for cultural tourism. It can be asserted that tourism is a kind of cultural behavior, culture is the soul of tourism, and 2 1 century will be the century of cultural tourism. Since cultural tourism is the main body of tourism in modern society, or tourism is a kind of cultural tourism, the material conditions for the formation of cultural tourism, that is, the cultural attributes of tourism resources, should become an important topic for our in-depth understanding and research. For a city or region's tourism industry, whether it can develop and prosper rapidly depends mainly on whether its tourism resources are rich and valuable. Generally speaking, all the natural resources that can attract tourists are mainly scenic spots and natural scenery, while the human resources that are mainly historical sites, cultural sites, revolutionary memorial sites and celebrity sites are tourism resources. In addition to natural scenery, cultural landscape, folk resources, traditional food resources and urban and rural scenery resources are all based on culture. In other words, they are all expressed in certain cultural forms, such as ancient battlefield sites, ancient city walls, ancient temple towers and so on. Take Pingyuan, Shanxi as an example. Although it is only a small town with a population of 42,000, it is the most completely protected ancient county in China. 1997 has been recognized as a "world cultural heritage" by the United Nations, and has devoted itself to the protection and fair development of cultural heritage and vigorously developed tourism. During the "Golden Week", a record of more than 50,000 tourists per day was set.