How does China Leisure and Vacation Conference focus on the new era?

In the era of global tourism, leisure vacations have great potential. The 2017 First China Leisure and Vacation Conference hosted by the China Tourism Association was recently held in Lishui City, Zhejiang Province. Focusing on the theme of "Leisure and Vacation: New Era, New Thoughts, New Life", tourism industry scholars and industry players from all over the country discussed topics such as "Playing with new leisure and vacation formats" and "How to create a first-class leisure and vacation destination"* **Discuss the challenges, opportunities and countermeasures in the leisure and vacation era.

Leisure vacation is a new tourism product, new model, and new business format that conforms to the current tourism industry and tourism consumption upgrades. Wang Xiaofeng, deputy director of the National Tourism Administration, pointed out that leisure vacations are the people’s new expectations for a better life. If the tourism industry wants to meet the people’s new expectations for a better life, it needs to vigorously promote the development of leisure vacations. The insufficient and unbalanced development of leisure vacations provides relatively balanced new opportunities for the development of leisure vacations in various places. Leisure vacations are universally enjoyed and can be considered with equal importance to local residents and foreign tourists.

Duan Qiang, President of the China Tourism Association, said that leisure is a basic need for people. With the continuous advancement of human production technology, leisure will become the norm in the lives of hundreds of millions of people, and we are ushering in a great era of leisure and vacation. Today, leisure has entered people's lives in all aspects. The share of the leisure economy in the entire economic aggregate is steadily increasing, and various leisure activities are becoming an indispensable part of daily life. Leisure will have a more profound impact on our lives in the future. Meeting the people’s new expectations for a better life has been established as an important goal in the new era of socialism with Chinese characteristics. Developing the leisure and vacation industry is an effective way for the people to live a better life.