What is a tourism exhibition?

Tourism exhibition is a new model, which combines the advantages of tourism and exhibition and develops a new model.

Tourism exhibitions are characterized by the mobility of tourists in different places, which is very similar to conferences and exhibitions. The exhibition is an organized gathering held by businessmen from different regions in fixed places on a regular basis, which has a certain scale. According to different exhibition contents, UFI divides exhibitions into three categories, namely comprehensive exhibitions, professional exhibitions and consumer exhibitions.

Extended data:

The function of tourism exhibition

1, the role of information exchange The extensive participation of tourism exhibitions means that a large-scale exhibition is actually the annual meeting of the industry. All kinds of subjects inside and outside the industry and all links in the industrial chain are gathered in one time and space, which is the arrival of the industry informatization wave, which has the characteristics of efficient and high-quality market information dissemination.

Tourism exhibitions often gather the most influential media inside and outside the industry to participate, and hold industry exchange fairs, business matchmaking meetings, market policy press conferences, macro trend analysis and special forums of industries, industries and markets. More than 50% of tourism enterprises will release the latest product information to the target consumer groups through tourism exhibitions. Therefore, information exchange is the biggest feature and the most basic function of tourism exhibitions.

2. Participate in the experience.

Due to the particularity of tourism products, tourism exhibition often becomes a place for concerned groups inside and outside the industry to directly experience tourism products and services, and an exhibition often becomes a profound and unforgettable experience, which in turn leads to the implementation of consumption behavior.

As an industry event, tourism exhibition can bring people from all walks of life inside and outside the industry together in just a few days. Everyone can exchange ideas on an equal footing, get in touch with old customers, meet new customers, find potential customers, get familiar with competitors and learn about new products.

All activities are based on the full personal experience of arousing the five senses, and take equal communication with others as the link, which has become the most direct platform for tourism enterprises to obtain all kinds of experience information. This kind of experience value is direct, unique, timely and forward-looking, which is one of the most important and irreplaceable characteristics of tourism exhibition as a means of tourism marketing different from other marketing methods.

Baidu Encyclopedia-Travel Exhibition