"Several elements and design techniques for resort hotel development?"

Several elements and design techniques for resort hotel development

With the development of China's economy, China's hotel industry has also ushered in a stage of vigorous development. Driven by the upsurge of experience economy, unique and personalized tourist accommodation experiences are increasingly valued by more and more people. As an important part of the hotel industry, resort hotels are very popular among tourists for their unique resort environment and regional culture. On the one hand, they reflect people's high pursuit of quality of life; on the other hand, they also put forward higher standards for resort hotel design. Require.

Four elements of resort hotel design

Element 1: Regionality

Most resort hotels are located in resorts or scenic spots far away from the city, relying on coastal or It is natural resources such as mountains. Including climate resources, natural vegetation resources, terrain resources, etc. The design fully considers its regional characteristics, which means fully respecting and utilizing local resources and embodying the sustainable principle of combining design with nature. The use of climate resources is to adapt the building structure to the local climate, make full use of natural ventilation and lighting to save energy, and conform to the development trend of eco-tourism. Natural vegetation resources are the green barrier of the hotel. Reasonable plant design can adjust the microclimate of the environment and improve indoor thermal comfort. The use of terrain resources is to ensure that the design is based on the mountains, conforms to the topography, and makes full use of natural environmental factors. Regionality avoids the "one-size-fits-all" phenomenon of hotels and is an indispensable design method to realize the characteristics of ecological resort hotels.

Element 2: Culture

Culture increases the connotation of the hotel, and the cultural form of the hotel is the "soul" of the hotel. The implantation of cultural elements can make the hotel more memorable. This can be achieved through the integration and improvement of modern leisure culture and traditional folk culture, as well as the conversion of design methods. For example, in the design of the Seven Immortals Yaochi Hotel, we used the legend of the Seven Fairies descending here as a cultural element in the planning and architectural design of the hotel. In addition, if the cultural resources of the project site are relatively weak, we should tap local resources, refine the culture, implant foreign leisure culture, integrate with international standards, and create a characteristic cultural theme hotel.

Element Three: Contemporary

Society, technology, and economy are constantly developing and changing, and hotel design also needs to keep pace with the times. Energy and environment are the themes of today's era. When reflected in the field of hotel design, considerations of energy conservation, ecology, and low carbon are implemented in design practice.

During the design process, renewable resources such as solar energy, wind energy, and geothermal energy should be fully utilized to reduce the use of artificial energy. Use more local materials for design and less concrete and other materials to avoid excessive construction waste. During land development, the ecological sensitivity of the plot should be fully investigated to avoid damage to the ecological environment. For example, a mountain resort hotel should be small rather than large, and should be scattered rather than gathered together. This design technique is to protect the original ecological environment as much as possible.

Element 4: Economy

Practicality, economy and beauty are the three elements of architectural design. The aesthetic feeling of form serves the function of use. For hotel design, how can we create practical and beautiful designs while controlling economic costs? Cost saving is always a top priority in all aspects of hotel planning, land development, hotel design, and construction material selection. For example, in the land development stage, GIS analysis can be used to accurately evaluate the buildability of the land. Land development should have intensive characteristics. While making full use of land suitable for development and construction, it should also effectively and rationally utilize developable land for construction based on terrain characteristics. , Strictly control the amount of earthwork projects. When designing a hotel, the amount of construction work should be minimized while satisfying its functions, and the natural terrain should be cleverly utilized. In addition, methods such as using local materials can effectively save economic costs.

Eight major techniques for resort hotel design

Technique 1: Follow the people-oriented approach

In a market situation where the trend of the times continues to evolve and architectural planning concepts continue to deepen, resort hotels In planning, design, management and operation, we must not only consider human geography, folk customs, ecological and environmental protection and other factors, and develop a rich and unique themed style, but also reflect the "humanistic concept" - guests are the main consumer of the hotel. The hotel design must satisfy the guest experience as the starting point, explore the cultural connotation and artistic conception, use personalized high-quality services to realize certain hopes and desires of human emotions, and truly reflect the value of a "resort hotel".

Technique 2: Select the hotel location well

Ellsworth Milton Statler, the father of modern hotel management, once said: "The three keys to a successful hotel are The first fundamental factor is location, location, location. "There is no doubt that site selection is of great significance to hotel construction. Once the address is selected, the design of the hotel will be based on the unique natural environment, cultural environment, ethnic environment and unique technologies and materials of the place. This will affect the hotel's function, style, theme and cultural characteristics.

Affected by tourists’ travel space behavior, resort hotels, as the tourist distribution and gathering places for the entire resort area, must be located in places easily accessible to tourists, or directly located in recreational areas to form complementary resources in the surrounding areas. . As more and more travelers prefer destinations with exotic cultures, many international hotel groups are now actively exploring destinations with rich natural scenery and rich history and culture as locations for resorts or resort hotels.

For example, Banyan Tree Group Vice President of Marketing Liang Shaofen said that in the future, there will be plans to build resorts in destinations with unique folk culture such as Lhasa, Yangshuo, Dujiangyan, and Dunhuang.

Technique 3: Create a theme style

With the advent of the leisure and vacation era, resort hotels are facing unprecedented development opportunities, followed by fierce competition in the market, and unique A distinctive theme is what sets the resort apart from its competitors. It can be said that themeization is an important concept and important method of hotel design in the 21st century.

1. Based on target customers, accurately position the theme

The experience of consumer subjects is the core of hotel design, and the first priority of resort hotels is to meet customer needs. But in a modern society with prominent personalization, it is impossible to please all consumers. Lvwei Chuangjing believes that it is an effective way to position the theme of the resort hotel by combining its own characteristics and regional cultural advantages to accurately locate target customers and subdivide the target customer groups on this basis. In addition, no matter what the theme positioning is, we must start from the customer's perspective and provide corresponding service projects according to their needs.

2. Extract thematic elements and construct the main line of the situation

Theming requires the entire resort hotel, from architectural style, landscape atmosphere, environmental decoration, infrastructure, guidance system, and even services and Every aspect of the business system must serve the “theme” positioning. Under the integration of themes, the core competitiveness of the resort hotel is formed, the "unique selling points" are highlighted, given vitality, and finally a theme brand is formed to realize its true value.

3. Create experiential situations and create themed artistic conceptions

With the development of the tourism industry today, experiential consumption is particularly emphasized. Guests are the main consumers of hotels. In hotel design, the theme should be positioned and the ten elements of tourism (food, accommodation, transportation, travel, entertainment, shopping, physical exercise, therapy, learning, and enlightenment) should be integrated into the hotel using a "situational" approach. Each link is displayed in an all-round way to meet the various needs of tourists and achieve the effect of tourists' experience and perception in the situation.

4. Outline unique situations and innovate project designs

In the context of the experience economy, modern resort hotels are no longer simply places to provide accommodation to tourists, but should rely on tourism The rich natural and cultural resources in the area, in terms of the overall spatial structure and theme scenes, uniquely shape the resort hotel's unique environmental experience and interior design, allowing tourists to "fall into" our carefully designed theme situations, creating a unique experience worthy of tourists' aftertaste. . For example, the main body of the luxurious Crystal Tent Hotel designed by our institute is composed of a fiberglass dome and masonry walls. There is a stream running through the tent, with fresh flowers and green trees, and it is like spring all year round, creating a vibrant scene. It fully demonstrates the combination of "wildness" and "luxury" and realizes the dream of high-end groups to get close to nature.

Technique 4: Deeply dig into the cultural connotation

With the improvement of people’s living standards and cultural tastes, tourists pay more and more attention to the spiritual enjoyment of mood and taste during vacation and leisure. Products that only provide convenient and comfortable accommodation services for tourists are far from meeting the needs of society. The implantation of cultural elements is the key to achieving tourist experience. Therefore, the design of the resort hotel should fully reflect the local cultural characteristics, try to showcase its unique charm in terms of folk customs, folk customs, customs, natural landscape and climate, and bring fun to tourists.

A resort hotel should not just be a simple combination of comfortable bedrooms and delicious food, but should also reflect the heritage of history and culture. Looking around the top resort hotels at home and abroad, it is not difficult to find that the top hotels pay more attention to highlighting regional culture. Chinese culture is extensive and profound, and applying these unique regional cultural elements to the design of resort hotels is an important factor for the hotel to attract tourists and operate successfully. On the one hand, it can make the hotel more distinctive, convey to tourists the rich and colorful regional culture and historical culture of different regions and different ethnic groups, and allow tourists to experience the grandeur of culture physically and mentally; on the other hand, it can allow regional culture and resort hotels to follow a sustainable development path , thus enabling the continuation and inheritance of regional culture that is on the verge of extinction.

How to use cultural symbols to design resort hotels based on different cultural backgrounds and regional differences? The usual approach of Lvwei Landscape is to start from the historical and cultural connotations, rely on folk customs and landscapes, integrate the cultural characteristics of the area where the resort hotel is located, refine and skillfully apply it to the resort hotel's architectural design, landscape design, indoor and outdoor environment, and recreational links , business philosophy and other aspects, thus forming the cultural characteristics of the resort hotel.

Technique 5: Create a resort environment

A resort hotel should not only bring a sense of pleasure to tourists, but also provide tourists with leisure experience and nature, culture and customs as much as possible atmosphere. To create a fusion of hotel environment and atmosphere, Lvwei Chuangjing believes that we can start from the following points:

1. The environment is consistent with the needs of tourists

Sunshine, sea water, beach, green vegetation And fresh air, this pure nature can completely relax the spirit and mind of tourists. In response to this change in demand, resort hotels should focus on environmental creation and increase natural conditions and green decoration. For example, the hotel lobby is equipped with a transparent roof for natural lighting, a garden cafe surrounded by green trees, and a green lawn for walking. Through the creation of the hotel environment, we provide guests with a pleasing environment and allow tourists to truly relax physically and mentally.

2. The main building is in harmony with the surrounding environment

The theme building is the tangible display of the resort hotel. The unique and ingenious design of the hotel itself and the exquisite modern architecture are of great significance to the holiday stay here. It may be a different kind of experience. In addition to pursuing uniqueness, the theme building should also grasp the coordination with the surrounding geographical environment.

The main building is the first intuitive impression of the resort hotel. While pursuing unique and creative design, it must also take into account the coordination with the surrounding geographical and cultural environment, and perfectly combine the exquisite design with the characteristics of modern architecture. Together, we will provide guests with a perfect vacation experience.

3. Harmony between the landscape and the main building

The theme landscape is a main expression of the theme culture of the resort hotel. The harmony between the theme landscape and the theme building can add icing on the cake to the theme rendering. The effect is good, but if it is not harmonious, it will be superfluous.

As an important component of the resort hotel’s theme culture, the landscape must be harmonious and unified with the main building to achieve the icing on the cake in rendering the culture and artistic conception. Otherwise, it will be a pity that it is superfluous.

4. The overall atmosphere and theme style are unified

The theme environment and atmosphere are the materialization of the theme concept. The theme buildings, theme decorations, and theme background music must be carefully selected and strictly controlled to achieve perfection and harmony, thereby creating a vivid theme environment and atmosphere.

Atmosphere is an important way to shape the theme concept. Whether it is the main building, room decorations, or background music, they must be unified with the same theme concept. Through strict screening, a harmonious and closely related environment can be created. Only in this way can the theme be truly clear and the combination be orderly. harmonious environment style.

Technique 6: Pay attention to details to create

Details determine quality. In-depth design with details as the key point is the focus of ensuring quality and the prerequisite for creating high-quality products. Therefore, in-depth design of the details of the hotel's architecture, landscape, and service facilities (including the hotel's signage system, reception system, catering system, entertainment system, health system, etc.) is particularly important. The detailed design of architecture and landscape is reflected in various aspects such as materials, colors, and craftsmanship. Service facilities should fully consider the needs of the users in their design. Different user groups, such as the elderly, children, young people, and disabled people, have different behavioral patterns and psychological conditions. Their activity characteristics must be deeply analyzed and fully satisfied in the material functions of the facilities to reflect the "humanized" aspect. design.

Technique 7: Construct ecological space

Returning to nature is the dream of modern urbanites, and resort hotels are the carrier to realize this dream. It can be said that from the time of its birth, vacation has Hotels are branded with ecology. As people's awareness of ecology and health increases, this branding becomes increasingly clear and proactive. This trend can be seen from the rapid development of energy-saving, green and ecological hotels in various countries around the world.

Whether it is an outdoor environment or an indoor layout, when constructing an ecological space, we should make full use of and give full play to the resource advantages of the surrounding natural environment under the principles of respecting nature and protecting ecology to achieve "Made in Heaven" The harmonious unity of "half, half man-made" gives visitors a sense of return and the perception of "the unity of nature and man".

Technique 8: Landscape Penetration Design

The unique geographical location and customer needs of a resort hotel determine its essential difference from a city hotel - the external environment becomes the protagonist beyond the building itself . This requires designers to respect and appreciate the environment, properly handle and grasp the positioning and spatial functional organization of the hotel building itself, and integrate the hotel building with the surrounding environment to create a harmonious and long-term stay resort environment.