The Current Situation of Tourism Service Trade in China

China has a long history, vast territory, superior geographical position and rich tourism resources, but its tourism products mainly rely on some hot cities and belong to sightseeing. The product type is too monotonous, which is different from the subdivision and diversification of high-level products in international tourism and cannot meet the various needs of overseas tourism.

② Compared with the international standards, the sanitary and safety facilities of tourism have a certain distance, and the quality of tourism service has declined, and some tour guides have reached out for tips, which has affected the confidence and enthusiasm of tourists to come to China.

(3) The funds for publicity and promotion of China's Tourism Bureau are insufficient, and the promotion enthusiasm of all localities is very high, but there is no unified guidance, and the overall effect is not obvious.

④ The construction of tourism laws and regulations in China is not commensurate with the scale of tourism development, and laws and regulations are seriously lacking. Tourism Law and its related laws, such as Tourism Safety Law, Hotel Industry Law and Tourism Safety Management Law, have not yet been promulgated. These problems have affected the competitiveness of China's tourism service trade to some extent. With China's entry into WTO and the further opening of service industry, tourism service trade is facing more opportunities and challenges, and its competitiveness needs to be further improved.