How to improve the scenic spot?

Under the background of global tourism, this paper thinks about the challenge of improving the quality of scenic spots and analyzes the upgrading mode.

As the main place of tourism activities, scenic spots are the core carrier of gathering popularity, the key link to trigger consumption, and the foundation and premise of a regional tourism development. The comprehensive development and development of global tourism must rely on the leap-forward development of global scenic spots.

Five strategies for scenic spot promotion:

① Three systems of regional tourism ② Five forces of scenic spot promotion ③ Nine elements of value promotion (operation).

④ Full interaction of participants ⑤ Control of project rhythm (life cycle).

Eight promotion modes:

① Focus on core resources; ② transplant core products; ③ Innovation of tourism experience products; ④ Bundling of scenic spots and integration of resources.

⑤ regional multi-format integration ⑤ customer experience aggregation ⑤ eating "soft rice" ⑧ paying attention to business ability and profitability.

Boya closed-loop model to create an "integrated comprehensive cultural tourism project" planning, including the general rules and outlines of tourism destinations, as well as the detailed rules and amendments of tourism projects, is the integration of strategic objectives of tourism destination development and provides general guidance for destination tourism development; Investment raises start-up funds by initiating project funds, sets up a pool of funds by using industrial funds, and comprehensively uses various financial instruments in specific investment operations to maximize investment effects; Practice "investment+planning+management" in the development process, implement the planning details, and realize the spiral deep involvement of "planning+investment+development"; "Planning+investment+development+operation" keeps rolling in the operation, giving full play to all-round resources of Boya platform and Boya Alliance, promoting continuous innovation of the project and realizing sustainable development.