What is WeChat Soft Text?

Soft text, as its name implies, is a "text advertisement" written by marketing planning of enterprises or copywriting of advertising companies, as opposed to hard advertisements.

Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which perfectly combines the propaganda content with the article content, so that users can understand what the planner wants to promote when reading the article.

A good soft article is two-way, that is, let the customer get what he wants and needs, and at the same time understand the propaganda content.

How to write WeChat soft text:

Selling point expansion method, copy the characteristics of product description and then expand after each point. Simply put, it is to slowly introduce and extend products one by one. Of course, this is also the most stupid and effective method.

Three-stage writing, that is, imitating the "inverted triangle writing" in news. In the first paragraph, focus on the main points, because most people have no patience to read the whole text. For writing, you can consider some columns or articles, depending on your personal writing ability.

When writing online shopping products, we should pay attention to SEO friendliness, that is, we should pay attention to the search relevance of search engines and the text model in search models. It is best to have a complete product name in your copy.

A good copy of goods needs excellent pictures, and even a touching copy is not as good as a convincing photo, and a long story is not as good as illustrations. Commodity copy is not words, sometimes a picture is enough.

Use soft language to induce consumers to buy according to "your knowledge suggestion" Excellent salespeople will change the preset target goods and budget in your mind with wonderful words when you first enter the store. He will guide customers to high profits or the goods he wants to sell most, not the goods you want.

The sharpest soft article about goods is to tell favorable facts. No matter what your copywriting skills are, if your goods have these advantages, remember to emphasize them from time to time, and then you will wait to count the banknotes. But remember not to overdo it, don't push too hard.

Good copywriting can resist the attacks of competitors, including whispering attacks, copywriting attacks and price attacks. If you feel that your opponent has affected your sales, you have to do something. You can spend a lot of money on copywriting and skillfully defuse your opponent's offensive.