Traditional Culture Encyclopedia - Travel guide - How to do a good job of network public relations in tourism industry

How to do a good job of network public relations in tourism industry

In this era of "internet plus", in addition to the traditional marketing methods, the most efficient way to do a good job in public relations communication of tourist attractions is to establish a marketing alliance of scenic spots and deepen cooperation and promotion with travel agencies, associations and tourism websites. Of course, formulate cooperation plans and preferential policies with travel agencies in neighboring cities to establish in-depth cooperative relations; Taking the initiative to talk about cooperation with media public relations and holding a national tourism festival can effectively improve the visibility and influence of scenic spots.