Traditional Culture Encyclopedia - Travel guide - How to understand the three principles of market orientation, benefit concept and product image in the development of tourism products
How to understand the three principles of market orientation, benefit concept and product image in the development of tourism products
1, the market-oriented principle, the development of modern tourism products must be market-oriented, firmly establish the market concept, and take the tourism market demand as the starting point of tourism product development.
2. Principle of Benefit View Tourism is an economic industry, so we must always take improving economic benefits as the main goal of modern tourism product development.
3. The principle of product image Modern tourism products are a kind of special products based on tourism resources, which organically combine various elements that constitute tourism activities, such as eating, living, traveling, shopping and entertainment, and design combined products according to the demand of tourism market and certain tourism routes.
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