Traditional Culture Encyclopedia - Travel guide - What is tourism image design?

What is tourism image design?

Tourism image design is a key factor that distinguishes a region (or scenic spot) from other regions (scenic spots), forms differentiated competition, and establishes core competitiveness. A good tourism brand image can have a great visual impact on tourists and leave a deep impression on them. It is mainly suitable for local governments or investors who want to enhance the overall image and tourism taste of tourist destinations. Its planning involves projects such as county tourism image planning, city tourism image planning, tourist area and scenic spot image system planning, etc. Including regional (scenic spot) image positioning, logo system design, tourist souvenir design, and tourism application system design. Beijing East and West Energy Technology Research Institute specializes in image planning and design. If you need to know more or want to do planning and design in this area, you can check it out for consultation.