How do domestic travel agencies win foreign customers

China's outbound travel market is booming, and more and more China people are going abroad to the world. At the same time, domestic travel agencies have begun to explore overseas tourism projects, and outbound tourism has become another high-profit project for them. China tourists' outbound travel has also reduced Chinese people's enthusiasm for domestic tourist attractions. Of course, during the peak season, the scenic spots are also full, but domestic high-end tourism projects are relatively unpopular. On the other hand, high-end tourism projects in other foreign countries, such as Maldives, Guam and Hawaii, have attracted high-end tourists from all over the world. Domestic high-end travel agencies and tourist attractions really need to learn from their foreign counterparts: how to market themselves in the Internet age. With the development of China's economy, China's world image is getting better and better, and more and more foreigners come to China to work and travel. How can travel agencies and tourist attractions in China win these customers at the lowest cost? The answer is: online marketing. Network marketing is the most cost-effective promotion model. In today's era when people use the Internet as the main channel to obtain information, online marketing plays the most important role in improving popularity and brand reputation. First of all, there must be a foreign language website. It can not only increase people's trust in the company, but also help customers understand the service content of the company. Secondly, provide professional inbound tour guides. Foreign tourists don't like joining the group and rarely speak Chinese. Therefore, it is a very effective way to attract customers by providing them with guides who can speak tourists' mother tongue, introducing tourist attractions in English and helping them to obtain tourist visas in China more easily. Finally, online promotion. The influence of the Internet is infinite. In Europe and the United States, brands of all sizes are using the Internet to promote their business. Whether through direct promotion or indirect event marketing, online marketing has penetrated into all aspects of people's lives. How to promote the network 1 SEO/SEM websites in English official website need good hosting and design to improve customers' reading experience. No one wants to stay on a messy website. And a website that meets the reading habits of foreign tourists and SEO/SEM work can effectively solve this problem and make your customers willing to visit your website. If your website ranks first in the search results of "China Tourism" and the content happens to be what your target customers want, how many people will come to consult every day? 2. Social media Social media is an important part of netizens' lives. Foreign netizens not only spend a long time on social media, but also are very active. Facebook has more than/kloc-0.0 billion users, and Twitter has 300 million users. Imagine that thousands of people are discussing your company on Facebook. What impact this will have! 3. Network public relations A key link of network marketing is network public relations. Through online public relations, travel companies can not only improve their credibility (which is very important for the tourism industry), but also calm those unexpected word-of-mouth crises. 4. Opinion leaders or stars Opinion leaders or stars not only have a large number of fans themselves, but also have high credibility in specific fields and great influence on their fans. Opinion leaders can often guide fans to make irrational decisions. Just like Sebrina's trip to New Zealand had an immeasurable impact on his fans.