Corporate brochure Online Design —— How to design and make corporate brochure?

How to make a brochure and what software do you use? Use the software MicrosoftPublisher.

1. First, you need to click "Insert" in the navigation bar at the top of the software and "Picture" in the tab.

2. Select the picture to be inserted in the pop-up dialog box and insert it.

3. After inserting the picture, click the "Correct" button under the "File" tab.

4. Select a new style for the picture, and then click Add to Picture.

5. Click "Export" and select "Package" in the interface to package the brochure into a file.

Extended data:

Brochures are widely used in tourism, usually placed at the front desk, population office, near the ticket office and in the lobby of hotels. In the exhibition, it can be placed in the registration office or in the information kit provided at the entrance. In urban areas, it can also be placed on the appropriate car body.

The brochure design can attract people's attention. New retail stores or newly developed tourist attractions, existing tourist attractions, new products or services, a limited number of products or services, professional exhibitions, etc. You can make brochures.

Brochures can provide various promotions and preferential measures to stimulate people's interest and encourage people to visit us in person. In order to attract more attention, the manual must clearly explain what is provided. If everyone is familiar with the content of corporate brochure, customers will often find out the same concerns, and businesses can also take this opportunity to establish customer contact.

How to design and make corporate brochure? What are the precautions in album design? The following are the matters needing attention in the album design designed and arranged by Zhonghui:

Size contrast

The relationship between size and shape is one of the most important elements, which can almost determine the relationship between image and harmony. There is little difference in size, which gives people a gentle feeling, but there is a big difference in size, which gives people a distinct feeling and a strong feeling.

chiaroscuro

Yin and yang, positive and negative, day and night, etc., such comparative sentences can make people feel the relationship between light and shade in daily life. At first, newborn babies can only visually distinguish between light and dark, while animals such as cows and dogs can simply distinguish between black and white, but they can't easily distinguish between chromaticity or hue. Therefore, light, shadow, Z, black and white are the most basic elements in color sense.

Thickness contrast

The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in small print. If the weight of fine words increases, the coarse words will decrease, so that the collocation looks brighter.

A pair of curves and straight lines

The curve is full of softness and relaxation; The straight line is hard, sharp and masculine. In nature, the two are properly mixed. Usually, we don't pay attention to this relationship. However, when a curve or a straight line emphasizes a certain shape, we have a deep impression and corresponding emotions. So in order to deepen the impression of the curve, we often use some straight lines to emphasize it. In other words, a few straight lines will make the curve more eye-catching.

Texture contrast

In ordinary people's daily life, we may rarely hear the word texture, but in art, texture is a very important shaping element. Such as a sense of relaxation, smoothness, wetness, etc. Are descriptions of texture. Therefore, texture not only expresses emotion, but also blends with it.

When we observe a painter's works, we often pay attention to the composition of color and painting. In fact, texture is the main factor that determines the style of the work. Although colors or objects will change, the basic texture is closely related to a painter's nature and is not easy to change. It is easy for laymen to overlook this point. In fact, this is the most important basic element, and it also has the strongest influence on emotion.

Comparison of positions

Placing an object on both sides of the picture can not only play an emphasis role, but also produce contrast. There are potential power points in the top, bottom, left, right and diagonal of the picture, and the hidden power can be displayed by arranging photos, titles or signs and marks. At this power point. Therefore, in the potentially opposite position, placing completely different modeling elements can show contrast and produce a compact picture.

Comparison between master and slave devices

Layout design is the same as stage design. When the relationship between the protagonist and the supporting role is clear, the audience's psychology will settle down. Clearly indicating the master-slave technique is a very orthodox composition method, which will make people feel at ease. If the relationship between the two is vague, people will be at a loss. On the other hand, if the protagonist is too strong, he will lose his sense of movement and become a vulgar picture.

The protagonist in the play will be known to everyone at a glance. If the layout can also show who is the protagonist, it will make readers know more about the content. Therefore, the master-slave relationship is the basic condition of design and configuration.

Comparison between dynamic and static

The beginning of a story has a beginning, a description, a change and a result. In a courtyard, there are rockeries, pools, vegetation, waterfalls and so on. Similarly, there are intense dynamic and quiet parts in the design and configuration.

The shape of diffusion or flow is motion. Shapes with horizontal or vertical steel bars are static. The two are arranged in opposite positions, and the movable part occupies a large area.

The static part occupies a small area, and there are appropriate blanks around it to emphasize its independence. This arrangement is generally used to configure the key points of the four corners of the picture. So although the static part only occupies a small area, it has a strong sense of existence.

rise and fall

The space of the whole layout is dynamic because of various forces, and then dominates the space. Dynamic shape and dynamic shape cooperate with each other to make the spatial change more vivid.

When we want to build a rockery garden, we should pay great attention to the outlet of running water, because the outlet of running water is the starting point of the movement, and the whole garden will be affected by it. When it comes to layout, the principle is the same, and the starting point and the receiving point will echo each other and coordinate with each other. The greater the distance between the two, the more obvious the effect, and both ends of the screen can be used. However, special attention should be paid to the balance between the starting point and the receiving point, and the strength should be appropriately changed. If one side is too weak, it will not cause * * *.

Maps and the ground

When the light and shade are reversed, the relationship between the map and the ground will change. Generally, printed matter is printed in Braille on white paper, in which white paper is called ground and black text is called map. On the contrary, sometimes the effect of anti-white characters is printed on black paper. At this time, the black background is the ground and the white characters are pictures, which is the phenomenon of black-and-white conversion.

How to design and make corporate brochure? Enterprises need to choose carefully according to their own style and strength, and make products that meet their own identity. Participating in exhibitions has become an indispensable way of business promotion. However, industry survey data show that it usually takes only 3-5 seconds for visitors to walk through a standard 2×3 meter booth. In such a short time, the chances of attracting and catching the audience's attention are very small. In other words, many potential customers didn't even have a chance to let him stay and talk to him, and various exhibition activities ended before they started. Therefore, whether the various materials distributed at the exhibition can arouse customers' appropriate memories and attract them to become their own customers is as important as other work at the exhibition, or even more important.

Usually, there are many kinds of flat objects in the exhibition, such as: corporate brochure (catalogue), convenient handbags, postcards printed with corporate logo and so on. This paper will take corporate brochure as a special topic, and discuss the design process and matters needing attention in the design process of corporate brochure, as well as the binding design of corporate brochure;

1. 1 corporate brochure's positioning

The first step in making corporate brochure is to determine how much information is reflected, whether it is the propaganda information of large enterprises or the propaganda information of small enterprises. The corporate brochure used in the exhibition is different from the daily catalogue. For large enterprises, the purpose of participating in the exhibition is to consolidate their existing brand position and further promote their products. So it is impossible and unnecessary to make a detailed product catalogue as a gift for the exhibition. Therefore, as a gift, it can be said that it is a product brochure that reflects the style and image characteristics of enterprises and products, or a series of product catalogues promoted in the current season. The content and information of this part of the product catalogue should not be too large. However, small enterprises, especially domestic production-oriented enterprises, have fewer opportunities to face customers than well-known enterprises, so they want to express more comprehensive content at the exhibition. Therefore, the production of corporate brochure should be specific and detailed.

1.2 Product Brochure Form

After the positioning of the brochure is determined, the next thing to consider is the form of the brochure. This includes its size and binding method-binding or folding.

1.2. 1 folio

There are many kinds of brochures, which can be modified according to the wishes of the producers, but try not to waste paper. If the format is special, it is necessary to specify the cutting paper separately, which not only increases the cost, but also prolongs the construction period. Therefore, these tasks need to be determined as soon as possible. Choosing different formats also depends on the style of enterprise products. Rectangular format is traditional, such as the size of the most commonly used magazines and art books, and the front size is 16 (2 10cm×285cm), which is often used in product catalogs. This size layout is large, and the enlarged picture has strong visual impact. Generally, large and medium-sized enterprises can choose this format. Square format is a fashionable and novel format. This format is very small, but the cross-page typesetting is still very large, and the typesetting of large-size pictures will also have good results. Small and medium-sized enterprises choose this format, which not only conforms to the enterprise identity, but also will not affect the layout effect.

1.2.2 binding

The brochures used in the exhibition should be designed to be unfolded by page numbers, so as to avoid binding. The method of binding with saddle nail, that is, U-nail, is also the cheapest than other binding methods. Large and medium-sized enterprises usually adopt this method. Due to printing requirements, the total number of pages bound by this method must be a multiple of 4. In addition, a manual that is folded directly without binding is called a folding manual. Folding methods can be roughly divided into two categories: folding back and rolling back. Books usually adopt folding back. Folding can be divided into four folds, snake belly fold and Guanyin fold, the latter two are more commonly used. Generally, if large and medium-sized enterprises choose to fold brochures, they must choose paper with higher grams and increase the process of "folding paper" to avoid that the brochure is too thin and affect the corporate image. Most small businesses can choose to fold leaflets. Choosing paper with small grams can not only reduce the cost (such as 90 grams of snow copper), but also eliminate the need for "paper folding" in the production process. Besides distributing it at the exhibition, the catalogue can also be mailed to my brother in peacetime. Such a catalogue is the so-called DM (postal) advertisement, also called direct mail. In order to save costs, it is also wise to design the size of the catalogue directly to meet the mailing standards or put it into the DM advertising envelope that the company usually uses.

1.3 materials and printing

1.3. 1 material

The choice of paper is also very important. The coated paper has smooth surface, high whiteness and excellent color performance. The printing level of offset paper is slightly dimmer than that of coated paper. Most brochures are coated paper, but most brochures of offset paper are coated paper, but offset paper is soft to the touch and weak in reflection, which is usually loved by some enterprises that pay attention to environmental protection. Other specialty papers, such as water-textured paper and cellophane, can be selected as needed, but because printing and reading are more inconvenient than the first two kinds of papers, the selection and use should be cautious.

1.3.2 printing

According to survey statistics, color printed matter can improve reading rate by 40%. Therefore, as a brochure, a brochure for special exhibitions, no one wants it to be only black and white. In addition to black and white printing, choosing one or two colors above black is mixed color printing. Color registration printing can improve the visual effect and reading rate, and at the same time, it will not cost too much, and it is a low-cost and effective printing form. Of course, the prices of special colors such as silver and gold will still be high.

There are many options for color printing. In most cases, four-color printing is used, that is, CMYK mode. Spot color printing is also a very expressive printing form, which is more vivid and vivid than four-color printing. But in the design with spot color, designers must consider or should know the blind spots in spot color ink field printing and screen printing. It is necessary to ensure the performance of spot color printing machine and the skills of printing operators. In addition, you can also print colored ink on colored paper. If you match it properly, the effect is equally outstanding. Such as the striking yellow paper of TelegraphColourLibrary Company. Manual cover is usually done with care, such as single-sided fog film or bright film treatment. Fog film feels delicate and suitable for high-end furniture enterprises. Sequins can make colors more beautiful, which well reflects the fashionable and young corporate style. Local UV glazing is a common form of cover binding at present, which is usually used in the body of the cover. The comprehensive application of concave-convex embossing makes the text more prominent, has a different feel, and is fashionable and modern.