What promotion strategies do domestic small and medium-sized travel agencies have?

First, marketing skills. Tourism marketing takes relationship marketing as the first choice, that is, by setting up campus entrepreneurial teams or developing campus sales representatives, we will focus on cultivating those marketing experts with rich network resources (such as tutors, team leaders and club leaders), constantly give play to the advantages of acquaintances' introduction, and constantly expand the campus marketing network to achieve the goal of rooting in college students' tourism. The first is personnel sales promotion. Establish a sales team composed of company personnel and conduct regular training for them and campus agents. The second is the public * * * relationship. Social welfare activities: support various welfare and public welfare undertakings and fulfill social responsibilities. Strengthen active communication with the government: pay taxes according to law, do practical things for the citizens, strengthen contact with "gold medal customers" and manage customer relations well. Commercial promotion. Adopt membership system: customers can get accumulated points from the first consumption, and they can enjoy different price concessions when the points reach a certain number. Second, the specific operation. First, special events. Organize activities such as tourism knowledge contest, tourism route design contest and tourism slogan collection sponsored by university travel agencies to publicize and collect potential tourists. The second is networking activities. Organize inter-class tourism and networking activities; Cooperate with travel enthusiasts' associations of other schools to carry out inter-school friendship tourism. The third is personnel word-of-mouth marketing. Writers, artists and university professors familiar to teachers and students can be invited to travel to Xiamen, and they can be asked to write down their feelings and experiences about Xiamen tourism, organize them into books, with exquisite illustrations, and sell them at cost or give them away for free in major universities. Another tourist carries out word-of-mouth publicity through videos, travel albums and soft articles. The fourth is product after-sales service. Tourists should ask for satisfaction in time within one week after leaving, and open a free service phone to give feedback; Create a file for each visitor. In order to enhance the competitiveness, travel agencies in colleges and universities should formulate a tourism marketing plan suitable for the characteristics of colleges and universities, optimize the use of controllable marketing combination factors such as tourism products, prices, distribution and promotion, give full play to their overall advantages, meet the tourism needs of teachers and students in colleges and universities, and realize the business objectives of travel agencies in colleges and universities.