What would you do if you accidentally became famous on the Internet?

If you unexpectedly become popular, of course you will take the Internet route and become a self-media creator! Of course, there are many development options waiting for you to explore but here I have provided you with many possible options. If you’d like to learn more about where you’re headed, take a look below!

"Life of Fantasy", as this incident continues to ferment, people begin to think about why an unknown young man can quickly become popular all over the country. Can Ding Zhen escape the coercion of traffic and stick to his innocence, and how can he survive in the face of traffic? Where should he go?

Why is Ding Zhen so popular?

0 In the Internet era, there is no fixed pattern for a person's rise to fame, but it must cater to the inner needs of the public. Ding Zhen initially attracted attention because of his original wild beauty, handsome appearance, clear eyes, ethnic customs, and relying on the beautiful scenery of his hometown. Such pictures can easily make people who have lived in cities for a long time create emotions. The *** rings. Immediately afterwards, the topic "Ding Zhen's old photos" became a hot search on Weibo, causing a new round of heated discussion among netizens. Before the winner of this debate could be decided, Ding Zhen used the title of Litang County Tourism Ambassador. The topic of being a spokesperson for hometown tourism and signing a contract to become an employee of a state-owned company has once again ignited various media. Ding Zhen's photogenic skills have ignited the enthusiasm of the majority of netizens to a new level. Ding Zhen's popularity cannot be separated from the promotion of the Internet, the aesthetic needs of the age of face-reading, and the scrutiny and persistence of morality and talent.

Where will Ding Zhen go?

After Ding Zhen became famous, he declined many invitations from variety shows, and instead chose to sign a contract with a state-owned enterprise in his hometown, Litang County Culture, Tourism and Sports Investment and Development Co., Ltd., Garze Prefecture, Sichuan Province, to promote tourism in his hometown. Du Dong, general manager of the company, said that future publicity work will be parallel to Ding Zhen's study tasks, and he hopes that Ding Zhen can integrate into society and maintain his true nature. Needless to say, this is a good choice for Ding Zhen and Litang. In the Internet age, information updates too quickly. You may become famous today because of certain characteristics, or you may fall behind because of these characteristics. I hope that Ding Zhen, who is in the torrent of the Internet, will not be vain, never forget his original intention, study hard, and improve himself. After all, happiness is struggle. It is difficult to maintain popularity for a long time just by looking good. If you want to be popular for a long time, you must have excellent skills and a beautiful heart. Ding Zhen's signing with a state-owned enterprise in his hometown is only the first step, but it cannot be the last step. Where Ding Zhen will go after he becomes famous is a problem that he must face, a problem that the local government must solve, and a problem that the media and the public need to reflect on.

The Birth of an Internet Celebrity: Behind the Traffic is the Efforts of a Group of People

Ding Zhen’s popularity has driven the development of tourism in his hometown of Litang, but we should also see Litang’s role in national poverty alleviation A magnificent turnaround driven by the grand strategy of tackling key difficulties, and behind this turnaround is the result of the hard work of countless poverty alleviation workers.

The "Ding Zhen Effect" and Poverty Alleviation

Ding Zhen's hometown, Litang County, is one of the areas with the highest altitude, the harshest climate, and the most difficult conditions in Sichuan. Litang was once a poor county in the country. In February 2020, it officially withdrew from the list of poor counties and took off its poverty hat. The popularity of Ding Zhen and Litang is not accidental, but the hard work of local poverty alleviation cadres for several years. Groups of grassroots cadres not only stay here to complete political achievements, but also truly love the culture and people of the Garze region, and wholeheartedly spread their youth and blood on this plateau at an altitude of 4,000 meters.

Ding Zhen is very popular. It seems that Ding Zhen is all over the screen. In fact, it is about poverty alleviation and the national economy and people's livelihood. Therefore, in addition to paying attention to Ding Zhen, we must also pay attention to the follow-up work behind his hometown's poverty alleviation and poverty alleviation. This group of ordinary but extraordinary workers are on the front line.

Among them is the "backpack secretary" Ren Min:

Ren Min is the first secretary of Ru Village, Zhuosang Township, Litang County. Ren Min came here in 2017. Since then, for more than a thousand days, a backpack has always been with her. The villagers affectionately call her "backpack secretary". Her backpack is full of work notes, documents and poverty alleviation materials. Account information. She often tells villagers about current affairs news, legal knowledge, stories about getting rich, and health knowledge. In order to help the villagers get rich, Ren Min racked her brains. Once, she found a lot of dandelion hay on the edge of the field, so she invited professional technicians to help the villagers develop dandelion tea products. In order to open up sales, she actively contacted the "Weibo V" and used the Internet to vigorously develop dandelion tea products. Promotion, the effect is good. In the past three years, Ren Min has carried her backpack and visited more than 1,200 households, answering 521 questions about law, education, and poverty alleviation policies. Poverty alleviation is a huge project, and Ren Min is just one of tens of millions of poverty alleviation workers. We believe that every star shining will light up a beautiful new world.

Build Dingzhen and create a "tourism +" industry

The combination of Dingzhen and Litang is a useful attempt for Internet + tourism in the era of traffic economy. As early as a few years ago, Litang Tang County is committed to poverty alleviation through cultural tourism and has explored new development models such as "tourism + animal husbandry," "tourism + agriculture," and "tourism + forestry." In addition, Litang County has also deeply cultivated culture, turning Qianhu Zangzhai and Letong Ancient Town into encyclopedia-style scenic spots, and organizing cultural tourism activities to showcase the natural scenery, mountain sports, cultural landscape, etc. of Garze Prefecture to the whole society.

These measures have attracted a large number of cultural scholars and photography enthusiasts to Litang. It was against this background that Ding Zhen was accidentally discovered and became popular. It can be said that it was precisely because everyone recognized Litang's tourism culture and liked Litang's cultural attributes and atmosphere that the "Ding Zhen phenomenon" that became popular all over the Internet was finally born. Therefore, Litang County's efforts and attempts are the inevitable reason for Ding Zhen's "accidental" popularity.

Behind those who continue to shine must be the guidance of an expert. The expert behind Ding Zhen is Du Dong, the general manager of the state-owned enterprise "Litang Cultural Tourism", known as the "Prince of Love Letters".

Du Dong first set foot in Litang as a backpacker in 2007. Because he fell in love with a local girl, he wrote "Kham Love Letter" with nearly 150,000 words in four years. , but the story does not have a happy ending. In 2011, he quit his job in Shanghai to study in Lhasa and mastered Tibetan language; in 2018, he officially joined Litang Cultural Tourism. Under his leadership, the team actively develops tourism products, designs routes and vigorously promotes them. Before Ding Zhen appeared, Du Dong led the team to shoot many promotional videos, including museum introductions, ecological folk customs, team documentaries, etc. He was determined to promote Litang and let more people travel to Litang, and this goal also he It was slowly realized with the efforts of his team. Later, Du Dong shot a promotional video "Ding Zhen's World". In the video, Ding Zhen is walking at the foot of the snow-capped mountains, running on the grassland highlands, holding a white horse, leisurely and leisurely in the pure beauty of Litang. His simplicity and Litang The temperament fits perfectly.

Watching Ding Zhen: A PK related to the national economy and people's livelihood

Ding Zhen rode his beloved pony "Pearl" on the magnificent snow-covered plateau, causing countless viewers to "surprise" "Bend at the waist" has also triggered "people-grabbing wars" in Tibet, Yunnan, Shaanxi and other places. Various places have started to post pictures in an attempt to create the illusion that Ding Zhen is in their own provinces. This "war for people" was lively enough, but it did not arouse any resentment, because through this window, everyone saw the magnificent mountains and rivers of the motherland.

The fight against poverty has found the "vibrating point" in "Ding Zhen"

This "fight for Ding Zhen" is called "the most harmonious war in the world". Every person, every unit, and every place can feel certain emotions. At first, no one knew why this kind of "hot spot" and "traffic" made people inexplicably like it. One netizen expressed the true meaning in one sentence, "Behind the real struggle is the fight against poverty, the national economy and the people's livelihood, and a moderately prosperous society in all respects."

The appearance of Ding Zhen gives each hometown an image spokesperson and promotion outlet, carrying the dream of making the hometown richer and moving towards a well-off society, which is metaphorically reflected in the fitness of Ding Zhen’s white horse "Pearl" running . For this love of hometown and well-off society, people have formed a highly unified inner resonance and emotional resonance. Because the fight against poverty and the construction of hometown have found the "vibrating point" in "Ding Zhen", they can perform a performance It was a deliberate "war to steal people."

No one can explain why Ding Zhen became famous. However, every "young man" like Ding Zhen who wants to speak for his hometown and build his hometown may be a rural grassroots cadre, a specific poverty alleviation cadre, or a local tourism department, etc. They need An opportunity and a window to promote hometowns and villages so that the Chinese people will remember "it". It was the emergence of "Ding Zhen" that gave this opportunity. Therefore, we cannot answer "Why did Ding Zhen become popular?" but we can answer "Why did Ding Zhen get robbed?" because the fight against poverty and achieving a comprehensive well-off society is not an "unprepared battle", but requires everyone to charge into the battle, just like Ding Zhen. Riding a white horse galloping forward to reach the beautiful vision.

Poverty alleviation and hometown culture

2020 is the decisive year for building a moderately prosperous society in an all-round way, and Ding Zhen’s fire is also related to this decision. This is mainly reflected in two aspects: First, the efforts of local governments and poverty alleviation cadres have allowed people to see the results of poverty alleviation. After Ding Zhen became famous, the local government took active measures to make Ding Zhen the tourism ambassador of his hometown. It is a smart poverty alleviation and a continuous effort. 2. Ding Zhen used traffic to help his hometown successfully break out of the circle. Ding Zhen became famous and declined some media invitations. He actively spoke for his hometown and helped his hometown get rid of poverty and become rich.

Hometown culture is an important part of Chinese culture and an important support for individual spiritual life. It is our responsibility to understand the cultural life of our hometown and participate in the construction of hometown culture. The popularity of Ding Zhen also drives the popularity of hometown culture. . First of all, more people understand Litang’s natural scenery, customs, history and culture, etc., which triggers people’s love for nature, health, simplicity and other elements. Secondly, it triggered "people-grabbing wars" in many places across the country and caused many netizens to share the scenery of their hometowns, promoting exchanges among people across the country and making more people start to pay attention to the development of their hometowns.

Thinking about the phenomenon: What is the value of Internet celebrities?

(1) When an amateur becomes an Internet celebrity

Ding Zhen is not the first person to become an Internet celebrity from an amateur. With the deepening of online live broadcasts, amateurs of various traffic levels frequently Be on trending searches. Although there is no shortage of Internet celebrities who spread excellent human culture and promote positive energy, there are also some people who attract attention by being funny and ugly. In this regard, on the one hand, people must actively improve their online media literacy; on the other hand, relevant departments must take the initiative to guide online public opinion and regulate online order.

"Wandering Master" Shen Wei: Loneliness after becoming famous

Shen Wei

"Wandering Master" Shen Wei often watches "Wandering Master" on the subway or under street lights. "Shangshu", "The Analects of Confucius" and other books, and "discussed" these ancient books and became popular as a "scholar". After Shen Wei became famous, he simply stopped wandering and picked up his mobile phone to become an Internet celebrity. After that, he continued to encounter online violence. No matter what he did, he would be scolded; and what he did every day, what he ate, and where he was Sleeping is arranged by others. As a cultural anchor, he was so busy that he had no time to read newspapers. All this made him exhausted physically and mentally. In May 2020, Shen Wei announced that the show would be suspended indefinitely.

Shen Wei's popularity was sudden. Faced with the traffic, he chose to go with the flow and wanted to find his ideal world. But when he found that the online world was not what he had in mind, he chose to retire and return. Original intention. He once shone a dazzling light, but also experienced the loneliness of falling from the altar. In fact, whether you are an Internet celebrity or an amateur, it is the best to be beneficial to others and society, stick to your original intention, and live up to yourself.

"Mouse Tail Juice" Ma Baoguo: A Carnival of Ugliness

In May 2020, in a folk martial arts competition, "Tai Chi Master" Ma Baoguo was KO three times in 30 seconds. Soon, someone uploaded a video of Ma Baoguo with bruised eyes and a thick dialect saying "Young people don't have martial ethics" and "advising young people to behave themselves" (which netizens jokingly called "rat tail juice") to Station B. This video was After netizens created it for the second time, it gained huge spread. Since then, Ma Baoguo has participated in live broadcasts and commercial performances; T-shirts, mobile phone cases and other products with Ma Baoguo's name, avatar, and quotations are selling well on e-commerce platforms; online stores and physical stores with the three characters Ma Baoguo have appeared one after another; related hot words Being registered. In this process, Ma Baoguo and others benefited from it.

Ma Baoguo

In the face of this "carnival of ugliness judgment", "People's Daily" made a strong statement: The "carnival of ugliness judgment" cannot have a bottom line! This wake-up call has curbed the spread of ugly behavior and sobered up foolish minds. This ugly performance surrounded by business reflects distorted values ??and tramples on social conscience. Confusing beauty and ugliness, disrupting audio and video, and over time will affect civilized and healthy social atmosphere. A gentleman loves money and gets it in a proper way. There is nothing wrong with being an Internet celebrity, but you must not touch the bottom line of law and morality. The carnival of ugly judgment must stop.

Ugliness and Aesthetics on the Internet

With the rapid development of the Internet, Internet celebrities have received widespread attention. Ding Zhen is loved by netizens for his natural and simple image of a beautiful boy. Actively speaking for his hometown has been praised by netizens. Although this is related to his own choice, the local government's quick response and active guidance also play a key role. Looking back at the Ma Baoguo incident, the carnival of ugliness coerced by capital is undoubtedly a strange phenomenon caused by the rapid development of the Internet. If this trend of treating ugliness as beauty becomes popular, it will definitely dissolve and corrode the core values ??of socialism. Shen Wei's popularity and decline have their own factors, but we cannot turn a blind eye to the problem of online violence reflected.

Therefore, online media must strengthen moral restraint and social responsibility; netizens must cultivate a positive, optimistic, healthy and upward aesthetic; mainstream media must grasp the dynamics of social public opinion and vigorously spread the cultural concepts of civilization and progress. In addition, relevant departments should take active actions to guide the pursuit of truth, goodness and beauty, and crack down on the unhealthy trends of falsehood, ugliness and evil. When ugliness disappears and aesthetic appreciation becomes commonplace, the online world will have a clear sky.

The "Little Ma Yun" who is watched and consumed

Four years ago, Fan Xiaoqin became popular on the Internet because he looked like Jack Ma, and was called "Little Ma Yun". For a time, he and his impoverished family became Internet celebrities, being watched, consumed, and exploited, and entering the dazzling virtual and real worlds.

In 2017, 9-year-old Fan Xiaoqin was taken away from the village by a company and sent to Shijiazhuang, Hebei Province, more than a thousand kilometers away, to enter the first grade of Nanli Primary School. After arriving here, Fan Xiaoqin lived in a community near the school with a unit price of more than 20,000 square meters per square meter, which is the most expensive community around the urban village. The living room has a TV, air conditioning and a Baroque-style sofa. The room is spacious and bright. During this period, he was taken care of by his personal "nanny" Wang Yunhui, and there were rumors that he was taken to and from school by a "special driver". The boss is responsible for teaching Fan Xiaoqin Mandarin, interpersonal communication, logical thinking after class, and helping him connect with the media. He once planned the first meeting between Fan Xiaoqin and the "Ice Flower Boy", hoping to create a public image of "charity and caring child star Xiao Ma Yun", but it seems that it did not Unsuccessful.

Fan Xiaoqin used to dress fashionably and wear a baseball cap, and he always stood at the front of the class. But now, the students have not seen him for nearly a year, and no one knows where he is.

Fan Xiaoqin disappeared, but the video about "Little Ma Yun" is updated every day on the Internet. On Douyin alone, there are 4 related accounts, namely "Xiao Ma Zong Cuisine", "Xiao Ma Yun Nanny", "Xiao Ma Yun Life Record" and "Xiao Ma Yun President", with fans ranging from tens of thousands to hundreds of thousands. The content mostly shows Wang Yunhui accompanying Fan Xiaoqin to eat, get a haircut, go shopping, etc.

In recent years, Fan Xiaoqin is no longer "Fan Xiaoqin". He is like an important prop. He is dragged around to take photos, videos, participate in activities, and is placed around. He seems to be at a loss about everything he has experienced. Others call him "Fan Xiaoqin". What he does, he does; what others teach him, he says.

This teenage child is burdened with too much adult utility. He was tried to become a "charity child star", "spokesperson for rural poor students", "entrepreneur Mr. Ma", etc., but he still didn't know where to go.

Opportunities and cruelty in the traffic era. Remember, though: Once you become popular online, growing requires effort and attention to industry trends, as well as maintaining a good attitude. If you want to become popular and continue to grow online, it is recommended that you continue to work hard on creating interesting and creative content, while also paying attention to industry trends.

Once you become popular on the Internet, you can consider the following ways to develop:

1. Continue to create interesting and creative content: You can continue to create interesting and creative content content to attract more people.

2. Become an expert in a certain field: You can show your talent and influence by publishing articles, publishing books, or attending conferences.

3. Cooperate with other Internet celebrities: You can cooperate with other Internet celebrities to share experience and knowledge and jointly promote your business.

4. Start a business: You can start a business to provide yourself with opportunities and commercialize your talents and influence.

5. Join an industry or organization: You may consider joining some industry or organization to provide opportunities for yourself and others.

However, it is really difficult to become popular on the Internet. Here I will provide you with some knowledge on how to become popular. Although it is not comprehensive, it can be used as a reference!

You can become popular online in one of several ways:

1. Create creative or interesting content: This includes creating interesting and creative content on social media content to attract your audience.

2. Express a unique perspective in a specific field: This includes becoming an expert in a specific field, such as education, culture, or science.

3. Interact with the audience, answer their questions and share their stories.

4. Host events: Show off your talents and attract more people by hosting events.

5. Use social media to promote yourself: Use social media to promote yourself, including interacting with fans and sharing articles and photos.

Being popular online requires hard work and continuous innovation, as well as careful attention and understanding of industry trends. If you want to become popular on the Internet, it is recommended that you first choose a path that suits you and continue to work hard to improve your abilities and skills. At the same time, don’t forget to maintain a good attitude and constantly learn and improve your content and opinions.