What qualities do tourism talents need?

First, the basic qualities that tourism talents should possess

1. Political and ideological quality

As a crowd directly facing domestic and foreign tourists, tourism professionals not only reflects the image of tourism enterprises, but also reflects the image of countries and regions. This requires tourism professionals to have certain political and ideological qualities. The so-called political and ideological quality refers to the world outlook, outlook on life and values established within the scope of people's life activities, which is the most important quality. The times require every tourist to have a correct world outlook, outlook on life and values, and master the basic viewpoints of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents. Have a preliminary dialectical materialist view; Establish socialist beliefs, establish a sense of mission and responsibility to love the motherland and revitalize China, and strive to become a talent; Cultivate the perseverance and perseverance of exploring spirit, innovative thinking, advocating true knowledge and pursuing truth, and cultivate the spirit and ability of honesty and law-abiding, unity and cooperation.

2. Professional ethics quality

In 200 1 year, * * * the Central Committee issued the Outline for the Implementation of Civic Morality Construction, which put forward the professional ethics of "love and respect their posts, be honest and trustworthy, act impartially, serve the masses and contribute to society". Professional ethics is the most important professional quality. The relationship among political thought, professional ethics and professional ability is "body" and "use". Political thought and professional ethics are "body" and professional ability is "use". Without correct political imagination and professional ethics, any professional ability will lose its meaning.

As a service industry, tourism is characterized by providing and creating services, which requires practitioners to have a sense of service. Tourism professionals's professional ethics should pay special attention to service consciousness. Marx pointed out: "Generally speaking, nominal service only refers to the special use value provided by this kind of labor, just like all other commodities also provide their own special use value." However, the special use value of this kind of labor has obtained the special name of' service' here, because the service provided by labor is not as an object, but as an activity. However, this does not make it any different from some machines such as watches. "In a commodity society, service is an intangible product, valuable and changeable. It can also be used for exchange and transaction, that is, "doing things for others and benefiting others". Service consciousness refers to the service industry practitioners' understanding and ignorance of service, as well as their feelings and cultivation of service in internal quality, so as to provide economic value to others and society consciously, actively and sincerely. Service is the most important product of tourism, and the focus of tourism management is quality service, and employees with good service consciousness are the premise and foundation of creating quality service and the fundamental need of industry development.

But in fact, influenced by traditional ideas, the consciousness of regarding service as "serving people" still exists. In social communication, there is a dual relationship between people, that is, the relationship between people and their social roles: the relationship between people is equal; But the relationship between social roles is not equal. In the service industry, the relationship between service and served is a social role relationship. When undertaking the social role of "service", we must act according to the code of conduct of this social role, but the premise is the equality of personality. Maintaining the equality of personality is self-respect, while fulfilling the social role of "service" requires "service spirit".

Second, the specific qualities that tourism talents should possess.

1. Professional ability

The so-called professional ability is "the professional psychological characteristics that directly affect the efficiency of professional activities and make them go smoothly". Professional ability is related to people's professional activities, which is manifested in people's professional activities.

Tourism is a highly internationalized industry. Tourism talents must be international talents. The most basic condition for international talents is to master the tools of international communication, including language, international practice and international general professional ability. One of the most important characteristics of tourism in knowledge-based economy society is that information technology has become the most important technical platform for tourism and tourism enterprises. Information technology is the basic ability of future tourism talents. One.

2. Innovation ability

In the future knowledge economy society, new knowledge, information and skills become more and more important as the basis of social activities in politics, economy, culture and other fields. Knowledge has no borders, and globalization is further deepened; Knowledge is changing with each passing day, and competition and technological innovation are constantly emerging; The progress of knowledge society is mostly accompanied by the transformation of the old general framework of knowledge, and the judgment based on extensive knowledge and flexible thinking ability becomes more important.

As a service industry, tourism can better reflect the characteristics of knowledge economy than other industries. The improvement of labor productivity in knowledge-based economy society will depend more and more on knowledge and information based on high technology. As far as tourism is concerned, tourism has changed from starting point orientation and destination orientation to tourist orientation, and tourists have really become the core of tourism. Tourism can no longer be satisfied with "providing services", but must also "create services" with knowledge. Creating more "knowledge" information network technology and high technology will promote tourism to be more diversified and personalized on the basis of popularization. Under the background of economic globalization, the tourism market will be further globalized, and the transnational competition and cooperation of tourism will be more intense and close. Diversified, personalized and global tourism requires tourism enterprises to constantly "innovate", which also creates unprecedented conditions for tourism innovation. With the further development of knowledge economy, the content, form and characteristics of tourism will change constantly. With the gradual maturity of tourists and the changes of technology and environmental conditions, diversified and personalized needs will become the main trend of tourism development in the future. In this case, a full understanding of the potential needs of tourists and the innovative ability formed on the basis of this understanding will become the most important competitiveness of tourism enterprises in the future and the key factor of tourism enterprises' income. And this kind of innovation needs people with innovative spirit to realize.