How to conduct operational analysis for tourist destinations?

I have been thinking about the operation of tourist destinations recently, so I would like to briefly sort out my thoughts here.

1. First, determine the operational goals.

Many tourism destination operating companies are also government-led projects. It is recommended to first clarify the operational goals with the competent authorities, whether it is to promote employment, enhance regional influence, or other indescribable goals, and take the opportunity of communication to start from Exchange some resources locally for return. If it is a small team we formed ourselves and want to run a small project, of course the routine will be different. My answer mainly focuses on the latter, how small teams and small projects can operate online.

2. Preparations for online operations

Since the question is about the online operations of a tourist destination, it must be that the tourist destination has already begun to take shape. Sort out the existing resources: accommodation facility standards and capacity, accessible transportation, transportation time to major tourist source areas, and current promotion channels. We are well aware of reception capacity and reception quality. At the same time, the most important thing is to conduct the same analysis on nearby tourist destination projects of the same type or with similar customer groups, and set up intelligence sources, such as establishing relationships with tour guides, or even getting a few people to work as insiders for competing projects. Tourism is an industry with strong substitutability and fierce competition, so intelligence warfare is essential.

3. Marketing system construction

The online marketing management system is another basic work. The design of this module must be able to count (by day), provide feedback or comments, and be easy to share. , and at the same time make standard interfaces for products and orders to facilitate connection with other online sales channels. There are currently many ready-made software systems available in China, and you just need to pay annually.

4. Dynamic analysis and marketing response

The actual battle for online traffic is response speed. Make the above preparations, and the rest is to operate online on a daily or even hourly basis. manage. Based on intelligence from all parties and dynamic feedback from search engines, Weibo hot searches, Taobao index, and WeChat index at any time, we can quickly adjust our traffic strategy and try our best to increase our exposure by riding on the popularity. For example, if there is Xuexiang next to you, that would be great. Take advantage of the current momentum and step into Xuexiang lightly, and tell consumers by the way: The snow here is also very beautiful, and the distance is about the same. If you find that the project next to you is suddenly crowded, it may be that the other party has spent money to promote it, so hurry up and get popular: our quality is better here and the price is the same.

Of course, there are some irreplaceable tourism resources, such as Changbai Mountain and Wudang Mountain. You cannot compete with them, so you should provide services centered on such tourism resources and promote small packages. Price, provide supporting services, and strive to attract other consumption in addition to Changbai Mountain tickets.