How practical are mini programs in the tourism industry?

The May Day holiday has just passed. There must be many people whose memories of travel are not very good. Not only did I doubt my life when I was stuck in traffic, but I could only look at the back of my head when I arrived at the scenic spot. I don't want to go there anymore. In fact, these problems can be improved through certain technical means, and this requires the use of small programs in the tourism industry:

1. Booking: The fundamental problem of current holiday attractions and highway congestion is that everyone gets together Travel, the fundamental solution to this problem is to travel during off-peak hours. The mini program has a built-in reservation section. Scenic spots can use off-season discounts to attract tourists to take vacations and alleviate the bad travel experience of traffic jams and crowd-watching.

2. Fission: Get the attributes of the new guest applet that comes with WeChat Fission. With the marketing plug-in, the scenic spot will hold corresponding marketing activities, such as sharing mini program codes, posters, Moments, tickets, etc. It can easily trigger an online social fission, thereby gaining new guests for the scenic spot.

3. Member: Maintain customers. Nowadays, many scenic spots are facing a big problem: the cost of advertising to obtain customers is very high, but it is difficult to retain old tourists, and they have to continue to invest huge amounts of advertising expenses to obtain new customers. The membership system of small programs, points mall and other sectors, coupled with information, reservations, message push, and coupons, can effectively increase the repurchase rate of old users.

In other words, the appropriate application of mini programs can solve the huge pain points in the current tourism industry, and there is no doubt about its practicality.

I have learned English over time and let me tell you my opinion:

1. WeChat mini program, as WeChat’s new retail tool, is to fully connect everything. Of course, the current positioning is good enough and the ecology is complete. In addition, WeChat user system, WeChat payment, etc. It provides all kinds of users with the possibility of digitally connecting everything, and under the WeChat ecosystem, they can make full use of WeChat dividends.

2. Baidu applet. To be precise, connecting people and information services is Baidu's foundation. Those who see the new form WeChat applet also layout it quickly. However, it can be seen from Baidu’s introduction that Baidu mini programs will make full use of Baidu’s traffic and fully support Baidu AI and user portraits.

3. Toutiao applet. The advantage of Toutiao is information release. It also saw the possibility of "wireless" connecting everything with mini programs, and stepped up its layout of the mini program ecosystem. It's all just beginning.

PS: The user systems of Baidu Mini Program and Toutiao Mini Program are not complete on WeChat. In the ecological layout, Toutiao is the smallest.

Relatively speaking, WeChat mini-programs, Baidu mini-programs, and Toutiao mini-programs have the largest customer groups and the largest conversion rates. Why I say this is mainly because WeChat has become one of the indispensable applications on our mobile phones. WeChat APP is used every day. Of course, Rubik's Cube Technology, a third-party company that is best at developing small programs, has developed the most small programs for customers, and the small programs it has developed have played a more or less good role in online marketing.

The transformation of mini programs mainly requires us to promote and operate our own mini programs, instead of just relying on WeChat to help you divert traffic.

: How to evaluate WeChat Mini Program, Baidu Mini Program and Toutiao Mini Program?

1. First, click on the three dots in the upper right corner of the mini program, as shown in the figure below.

2. Then click About at the bottom, as shown in the figure below.

3. Then we can see the score of this small program, as shown in the figure below.

4. In addition, you may also see ratings as shown below, indicating that there are too few people rating.

5. Then, if there is no rating information, it means that no one currently rates this applet.

6. In the final interface, liking the mini program is not a rating. Ratings are evaluation invitations that are randomly pushed to users by the current platform.

1. First click on the three dots in the upper right corner of the mini program, as shown in the picture below;

2. Then click About at the bottom, as shown in the picture below;

< p>3. Then we can see the score of this small program, as shown in the picture below;

4. In addition, you may also see the score shown in the picture below, that is to say, the score The number of people is so sma

6. In the final interface, likes for the mini program are not ratings. Rating currently means that the platform randomly pushes evaluation invitations to users.