Basic differences between tourism planning and tourism planning

The basic difference between tourism planning and tourism planning Chapter 65438 +0-Three major differences

1, conceptual differences

Planning is the overall deployment process of the development goal and realization method of the tourism (leisure) system in a regional integration. After the planning is approved by the relevant government, it is the legal basis for tourism (leisure) development and construction of various departments in this area. Planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of the planning objects, correctly handling the complex structure of the tourism (leisure) system, and considering and handling problems with a developmental and three-dimensional perspective.

Planning is a creative process that relies on creative thinking, integrates tourism (leisure) resources, realizes the optimal fitting of resources, environment, transportation and market, and realizes the development goal of tourism (leisure) industry. Planning emphasizes finding out the core relationship between resources and market through creative thinking, constructing the best way to take it, forming a clear and implementable plan, and systematically arranging recent actions.

2. Differences in ideas

Planning is a set of legal and standardized procedures, and it is a comprehensive balance, strategic guidance and protection control for the long-term development of a destination or scenic spot, so as to achieve the purpose of orderly development.

Planning is to solve the uniqueness and operation problems of tourist attractions, products, development processes and marketing in a unique and outstanding way from the perspective of creative thinking, aiming at the relationship between resources and market; Focusing on the solution of tourism (leisure) attraction, commercial attraction, recreation mode, marketing mode and business mode, tourism planning must be innovative and operable.

3. Task differences

The basic tasks of planning are: to determine the development goal, improve the attraction, comprehensively balance the relationship among tourism system, support system and security system, expand the breadth and depth of tourism content, optimize the product structure of tourism (leisure), protect the ecological environment on which tourism (leisure) depends, ensure that tourism (leisure) can obtain good benefits and promote local social and economic development.

The basic task of planning is to form a recreation mode, product content, theme brand and business model through various creative thinking and operation arrangements according to clear and specific goals, so as to form a unique tourism product, or comprehensively enhance and extend the vitality of old tourism products, or build an effective marketing promotion plan to promote tourism (leisure) to obtain good economic and social benefits in the near future.

Second, the problem of planning and the role of planning.

1, planning dilemma

China's tourism (leisure) planning has spread to counties and even towns. However, more and more people point out that the planning can't guide the development of the industry and keep asking for revision. After editing, it is found that it still cannot solve practical problems such as attracting investment, marketing promotion and scenic spot management. In fact, this is caused by two reasons: first, the planning can not keep up with the requirements of tourism development; Second, the entrusting party has misunderstood the planning. The problems existing in the planning itself mainly include: the planning unit is not qualified enough, the capacity is limited, the cost is concerned, and the basic data is not detailed, resulting in insufficient planning depth and inaccurate positioning.

2, planning to do hardware, planning to do software.

Today's advanced ideas emphasize more on the "two tricks" of tourism (leisure), that is, the overall planning of tourism city construction should be carried out systematically at the same time, and planning should precede planning. Tourism planning is equivalent to the production process of enterprise products, mainly focusing on hardware, and planning is the software design before producing products. The importance of software is reflected in three aspects. First of all, it can come back to life. A city's investment in hardware can reach tens of millions or even hundreds of millions, but it has encountered a bottleneck in development. If it spends hundreds of thousands more on software, this software will determine its tourism development. Second, it can improve the quality of tourism products. Nowadays, the in-depth development of tourism products and the satisfaction of market demand depend more on the development of software, that is, to develop humanistic tourism resources and improve the quality and level of tourism services. Third, it plays the role of making the finishing point. The location of tourist attractions and tourist buildings is static, while static tourism should be promoted in a dynamic way. Tourist cities should fully tap the service function of scenic spots, and promote tourism by constantly changing the activities of scenic spots, introducing new themes and extending the life of products, so that every customer can feel that the landscape is still the same and the feeling is always new.

Third, make good use of planning to develop tourism.

Because people's understanding of planning is far deeper than that of planning, and they are not very clear about how to use planning to achieve work goals, we will refer to planning to explain the application of planning:

1, planning first, then planning-overall planning

Introducing master plan before planning can solve some problems existing in current planning:

1) In-depth market research, accurately positioning the market, positioning the theme, positioning the image, and establishing the core attraction;

2) Fit resources and market, make bold innovations and form attractive product forms;

3) Use strategy, construct strategy and implement it as tactics and action plan.

2. Planning after planning-in-depth planning (project planning, marketing planning, investment promotion planning, financing planning)

Beijing Meijing Tourism Planning and Design Institute strives to do a good job in planning, which is bound to be strategically located and far-sighted. However, because the planning task is to grasp the long-term development goals of the planning area, it involves major directional issues such as industrial support, land use control and balance, and there are operational vacancies. Further planning is needed to turn the big idea into products, projects and action plans. Rely on the planning report, and then prepare the detailed construction plan.

According to different functions, there are three main types of planning:

1, landing planning

The planning period is at least 15 years, so it is impossible to make detailed and specific arrangements for the development of the whole planning period. Even if there is a more specific explanation recently (3 -5 years), it is far from being used to guide practice. This is also the place where planning can't be put down. It is impossible for the entrusting party to carry out detailed implementation according to the planned "key projects in the near future". Even if the key projects are planned in detail, their projects are based on the overall planning, but the design is more specific, without looking at the problem from the perspective of tourists, whether they have created novel gameplay, whether they have brought new tourism experiences to tourists, whether they have created attractive marketing and publicity strategies, and so on. Planning is much more practical than planning. The life cycle of tourism products also determines the planning of a scenic spot, but its vitality is not as long as its planning period. The planning is more about designing products that meet the tastes of tourists in the near future, promoting this product to tourists through the best marketing means, and promoting tourists to spend happily here with the most reasonable income model ... These are all beyond the planning. Planning can immediately promote the growth of economic benefits. When tourists' tastes change, they can flexibly adjust their plans, and different plays can be staged on the same stage quickly. This is the advantage of planning.

2. Sales plan

There is no professional brand planning, accurate brand positioning, distinctive brand image, shocking brand slogan and integrated brand communication, which are all manifestations of the lack of planning in tourism enterprises at present. It is difficult for people to see all the information, to leave a deep impression, and to achieve better publicity results. There are many reasons for these problems. In the final analysis, although we attach importance to publicity, we have not found a professional planning and design company.

3. Investment and financing planning

The development and planning of tourist attractions is also a problem involving how to use funds to develop tourism. Does the development of a scenic spot depend on the investment of the whole people, the whole country and even the whole world, or on planned appropriations, financial gifts and bank loans? Planning gives a good direction in the study of tourist attractions, but planning is not a single project after all, and it can't really attract investment. Because of the decomposition of a single plan, investors have the opportunity to invest, the goal of planning to pursue commercial profit is in line with the interests of investors, and the creative thinking of planning has brought rich returns to investors!

In this sense, the operability of planning implementation should be implemented step by step by individual planning through decomposition. Planning, as a kind of planning that can be put into reality immediately, refines and decomposes the planning, turns the content of the planning into practical work, and changes qualitative things into quantitative things, so that tourism planning can get rid of the embarrassing situation that the horizon can be seen and touched, and cooperation with planning becomes a real work to guide the development of tourism (leisure) industry.

The basic difference between tourism planning and tourism planning 2 1. Understanding of tourism planning;

The planning emphasizes that through creative thinking, the construction foundations such as tourism resources, regional transportation and land use conditions are integrated, the core relationship between tourism resources and the market is found, the optimal path can be constructed, and a clear development direction and long-term blueprint are formed.

2. Understanding of tourism planning:

Under the guidance of relevant laws and regulations, enterprises, institutions or governments make overall arrangements for the overall implementation path, construction indicators and phased tasks of the project by integrating resources, location, transportation and land use conditions. Generally, it needs to be approved by the government.

3, the difference between the two:

Planning is to solve unique and operable problems such as tourist attractions, products, development process and marketing. Through the deduction of creative thinking in a unique logical way, it aims to achieve the best fit between resources and market and solve the problems of tourism attraction, commercial attraction, recreation mode, marketing mode and business mode. Tourism planning has the characteristics of retreat, great innovation and low binding force, emphasizing the top-level design of the project and depicting the vision blueprint and market links.

Planning is a set of legal normative procedures, which is a comprehensive balance, strategic guidance and protection control for the long-term development of tourism projects in order to achieve the goal of orderly development. Planning must be highly pragmatic, normative and strongly binding, emphasizing the realization of tasks with project construction indicators and implementation paths.

Tourism planning emphasizes strategic thinking; Tourism planning has both strategic and tactical levels, but it pays more attention to the normative requirements of tactical level. From the practical point of view, tourism planning should precede tourism planning.

4. Expansion: the concept of planning and planning

1. What is planning?

Planning: It first appeared in the books of the later Han Dynasty. Strategy refers to strategy, tactics, design, planning and plotting. Now it refers to actively thinking of ways to make plans or programs. It means that individuals, enterprises and organizational structures, in order to achieve a certain goal, make a systematic, careful and scientific prediction of what will happen in the future and make a scientific and feasible plan on the basis of fully investigating the market environment and related environment according to certain methods or rules.

Personal understanding: refers to the way to achieve something or a goal by actively using creative thinking. Generally speaking, it is to come up with an idea and then come up with the path to realize it.

2. What is planning?

Planning: "rules (rules, articles of association, standards, planning, that is, strategic level)" and "planning" (cost performance, description, that is, tactical level), "rules" is the beginning and "planning" is the end. It is a process ("planning") in which an organization or individual determines the direction and goal within a certain range according to laws, policies and standards without knowing the goal. ("Rules"), and make plans and arrangements for the realization of the goal after carefully analyzing the actual situation.

Personal understanding: Looking through ancient books and foreign planning works, I find that "planning" is a word created in modern times (if some scholars have other findings, please criticize and correct them sincerely), and it is called program or planning abroad. It is the overall arrangement for the future development direction and goals. Through the decomposition of goals and tasks, the process of realizing several small goals is specified by time nodes, which is the design scheme of realizing goals.