How to learn from and learn from British rural tourism

1. Introduction

Tourism agriculture is a new type of tourism industry. It is a tourism project developed with the help of agricultural advantages and agricultural resources. It is the intersection of tourism and agriculture, and it is also the core of my country’s tourism industry. new ways and new areas for industrial and agricultural development. At present, my country's urbanization construction has resulted in more and more building facilities, while people's activity space is gradually decreasing, and limited parks can no longer meet people's needs. In this form, people hope to return to their original simplicity and return to nature, so tourism agriculture sprouted and developed. Relatively speaking, the development speed of tourism agriculture in my country is slow, and the policy guarantee, project development, industry promotion, promotion and management of tourism agriculture are all lagging behind. Learning from successful foreign experiences and increasing the development speed of tourism agriculture in our country as soon as possible is a problem that needs to be solved at present.

2. Analysis of the characteristics of foreign tourism agriculture

In foreign countries, the development history of tourism agriculture in America and Europe goes back hundreds of years. With the development of the economy, people are paying more and more attention to ecological and environmental tourism, and they are more and more interested in pure green environmental tourism. Italy has specially established a "green agricultural tourism" enterprise, attracting more than 10,000 domestic and foreign leisure vacationers. In Spanish countries, the benefits of seaside resort tourism are lower than those of agricultural tourism. Spanish agricultural tourism has become the mainstay of Spain's tourism industry. The development of rural tourism has the advantage of the natural environment, allowing people to get close to and close to nature. It can be seen that agricultural tourism is a tourism project with development potential.

(1) Foreign agricultural tourism has policy advantages

The rapid development of foreign tourism agriculture cannot be separated from the support of local governments or the organization of industry associations. In particular, industry associations can use the advantages of agricultural resources and take agricultural tourism as a foothold, so that agricultural development can achieve comprehensive and healthy development with the coordination of tourism. Industry associations also regulate the tourism industry, so that tourism and agriculture can be perfectly combined to form special tourism.

Looking back on history, Europe began to organize the development of agricultural tourism in the 19th century. Italy had a National Tourism Association organization in 1865, which specifically served the tourism industry. In the 1970s, agricultural tourism was popular in France, and a national tourism organization was established. Agricultural tourism revenue accounted for a quarter of the total tourism revenue, creating a record. The United States began to develop agricultural tourism rapidly in 1962. Thanks to the policy support of the U.S. government, agricultural tourism gradually developed. The policy stipulated that agricultural tourism should ensure the healthy development of agriculture. In Japan, agricultural tourism has started a long time ago and has become an industry association to create pastoral tourism and supporting service facilities. The Spanish country has also formulated legislation on agricultural tourism, allowing agricultural tourism to occupy a certain position in Spain. Moreover, the Spanish country has also formulated many tourism standards. These mandatory standards have made Spanish agricultural tourism prosperous.

In the science and technology policy, foreign agricultural and animal husbandry owners can enjoy the scientific and technological training and tourism knowledge guidance provided by the government, so that local agricultural and animal husbandry owners can use their own advantages in tourism while also consciously protecting their own. resource. Through tourism knowledge training, local farmers have good habits of maintaining environmental hygiene and provide tourists with pollution-free, natural and elegant tourism services; in terms of overall publicity, they are models of French style in various countries. In France, through various A variety of media and the Internet vigorously transmit agricultural tourism information, attracting domestic and foreign tourists to come for leisure vacation and experience the pastoral life of returning to nature. This network promotion in France includes teaching farms, exploration farms, horse riding farms, agricultural product farms, snack farms, camping farms, temporary residence farms, hunting farms, in addition to farm inn external services. In order to achieve the purpose of publicity, the French government also photocopied instruction manuals and promotional manuals to shape the image of French agricultural tourism; it strongly advocated government financial support in terms of agricultural land control, and at the same time relaxed controls to promote the development of agricultural tourism. The villagers of Japan's Shiga Village build accommodation huts on their native land to create distinctive features to attract tourists. New Zealand's Rainbow Farm is a small farm, but the rancher has ingeniously created a series of tourism projects to appreciate rare breeding sheep, drive the sheep into the pen, shear the sheep, milk the sheep, and feed the lambs. Every year, a large number of tourists are received Domestic and foreign tourists have generated objective economic benefits; in terms of economic policies, the government provides agricultural tourism with low-interest loans, investments, subsidies, tax exemptions, etc. In Argentina, both individuals and groups can enjoy tourism business loans, and the government also provides certain subsidies; Switzerland has set an example in terms of casual leisure. During the straw tour in Switzerland, you can visit farms, stay overnight on farms, and You can enjoy farm delicacies, and tourists’ pets can also participate in the tour. In short, foreign tourism models have their own advantages and disadvantages, and they all obtain certain economic benefits.

(2) Analysis of foreign tourism content

In foreign countries, agricultural tourism has various contents and unique models. In European countries, the most common form of agricultural tourism is agricultural hotels. Their agricultural tourism hotels are divided into two categories according to demand. One is that the owners of farming and animal husbandry rent out their own bungalows, and tourists cook their own meals. They feel at home in the rented bungalows and enjoy the pastoral scenery. The second is to live with the farmers and enjoy the simplest farm life. Serve.

In various European countries, diversified agricultural tourism is becoming more and more popular. There are horse riding farms, teaching farms, camping farms, exploration farms, etc. that focus on leisure and entertainment, as well as farm hotels with gourmet food as the main feature. In Austria, Finland, the British countryside, France and other countries, farms provide both accommodation and tourism and leisure activities. Moreover, the farm has football fields, fishing grounds, gardens, and racecourses for tourists' entertainment. In the United States, rural cultural heritage tourism has also been launched, attracting many tourists inspired by traditional art and culture. Malaysia has integrated the advantages of its own flowers to develop flower tourism, including flower shows, flower competitions, floats, and complete projects to create various flower themes to attract international tourists.

3. Foreign agricultural tourism experience