What's the general cost of home page advertising on tourist websites?

It depends on what level of website you advertise on. What you have to do is the scenic spot.

The main forms of online advertising at this stage are as follows:

1. Banner advertisements (including banners, banners, buttons, banners, full screen, giant, skyscraper advertisements, etc.). )

2. Text link advertising

3. E-mail advertising

4. Insert ads (pop-up ads)

5. Streaming media advertising

The main charging modes of online advertising at the present stage

At present, there are four main charging modes for online advertising: CPM, CPC, CPA and comprehensive charging according to location and advertising form.

Cost per milliprint

Translated into the impression cost per thousand people, it is the charging mode calculated according to the number of plays. The computer displays advertising graphics or text, and every 1000 times is a charging unit. In this way, the calculation has a standard. For example, if the unit price of a banner is 50 yuan /CPM, you can get a chance to play 100× 1000 if you invest 5,000 yuan in advertising. Compared with the general advertising investment, this method is an improvement, which can link advertising investment with advertising play. In CPM, the standards of impression are different, including page views and user sessions. The former is the number of visits, and the latter is the user's activity process. Page views reflect how many people have visited your website, and user sessions reflect how many people have visited the website.

The most direct benefit of this charging model is to link advertising with advertising objectives. CPM is one of the commonly used charging modes at present.

Cost per thousand clicks

The charging mode of cost per thousand clicks is to calculate the cost according to the actual number of clicks. It is still in units of 1000 clicks. For example, the unit price of an advertisement is 40/CPC, which means that 400 yuan can buy 10× 1000 hits. Compared with CPM, CPC is a more scientific and detailed advertising charging method, which is based on actual clicks rather than page views, excluding some netizens from browsing the page and not looking at the imagined advertising volume at all. Of course, the corresponding costs and charges of CPC are higher than those of CPM. Nevertheless, CPC is still more popular than CPM, which can directly and clearly reflect whether netizens are interested in advertising content. Users who can click on advertisements must be people who are interested in or want to buy this product.

Cost per action

In the cost of each action, the CPA pricing method refers to charging according to the actual effect of the advertisement, that is, according to the valid questionnaire or order, and is not limited to the amount of the advertisement. The pricing method of CPA has certain risks for the website, but if the advertisement is successful, its income will be much greater than CPM.

In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees according to the clicks after the network users click on the banner advertisements and link to the advertisers' web pages.

Comprehensive billing by location and advertising form

It charges advertisers a fixed fee according to the location and form of advertisements in the website. It is linked to the advertising location and advertising form, not to the number of exhibitions and the behavior of visitors. In this model, publishers set advertising fees according to their own needs.

At present, the most popular pricing methods are CPM and CPC, and CPM is the most popular. For example, the calculation standard of Yahoo advertising is mainly CPM, and the advertising price will generally be slightly different due to the length of time. The longer the time, the better the discount of 5- 10%. China Internet Sohu's main pricing model is comprehensive charging according to location and advertising form, that is, the website channels are divided into different grades, and then charging according to the location and advertising form memory of different grades of channels.

I suggest you consider it: it is more practical for the scenic spot to do it in the form of ticket rebate. In general, it is paid in the form of monthly or annual subscription.