What is the soul of event planning?

Chengdu Event Planning Company stated that the event planning theme is the central idea of ??event planning and the basic concept that event planning needs to explain in order to achieve a certain project.

The theme of event planning is the soul of event planning. It governs the creativity, conception, plan, image and other elements of the entire event planning.

Chengdu Event Company Chengdu Event Planning Company stated that the event planning theme runs through the entire event planning like a red thread, allowing the various elements that make up the event planning to be organically combined into a complete event planning work.

Take advertising as an example: advertising text is the theme of event planning, which is the core of advertising expression. For example, the Coca-Cola Company in the United States launched a series of soda advertisements in 1993, all with the theme of "Forever Coca-Cola". "Forever" expresses the historical origin of Coca-Cola and how long people have loved it. It continues its previous theme of "This is the real thing" and poses a competitive threat to Pepsi-Cola, which uses "Pepsi New Generation" as its advertising theme.

Chengdu Event Planning Company stated that taking product promotion as an example, Beijing Ladder Company promoted a set of TV English teaching materials for Macmillan Publishing Company in the United States. It consists of 26 episodes reflecting the lives of the American people. The original name for" . F nily AlbUm), meaning "family album". In order to make the planning of this sales event a success, Ladder Company decided to use "Traveling Across America" ??as the event planning theme, renamed this set of teaching materials "Traveling Across America", and wrote in the advertisement: "...see After watching this film, you will be exposed to various life scenes and Americans of all ages. If you study this textbook well, you will become familiar with many aspects of American social life. If you have the opportunity to go to the United States, you can also use English with confidence. " Chengdu Event Company Chengdu Event Planning Company said that in order to cooperate with sales, Beijing Ladder Company also held a lottery among readers who bought the textbooks. The special prize can travel to the United States for free for two weeks, truly "traveling all over the United States"!

It can be seen that the event planning theme is the central message to be conveyed and appealed to by the event planning. This information can stimulate the psychology of the participants and make them act along the route set by the event planner. Chengdu Event Company Chengdu Event Planning Company stated that in this sense, the event planning theme contains three aspects: the event planning goals of the event planner, the personality of the item information provided by the event planner to the participants, and the psychological needs of the participants. .

The three main elements that constitute the event planning theme are the event planner, the items provided by the event planner to the participants (hereinafter referred to as "event planning items"), and the event planning participants. Elements are not simply added together to form an event planning theme. This combination process should be an organic fusion, the combination and penetration of each element. Chengdu Event Company Chengdu Event Planning Company stated that no matter which of the three is outside the theme of event planning, this theme is a "waste product" that cannot be implemented.

The goals of event planning are determined based on factors such as the purpose, mode of action, and social role setting of the organization represented by the event planner. Only when the theme of event planning obeys and serves the goals of event planning can event planning not be aimless or contrary to the fundamental purpose of the organization. Chengdu event company Chengdu Event Planning Company said that the advertisements planned by the famous advertising master William Bernbach for Volkswagen's Golden Turtle event in Germany focused on the theme of "This is an honest car" and effectively showed the quality of the Golden Turtle. With superb skills, strict inspection and responsibility to users, we can achieve the goal of advertising to "win the trust of the people".

The information personality of event planning products refers to the characteristics that distinguish this kind of event planning products from other items. Chengdu Event Company Chengdu Event Planning Company stated that event planning products can be commodities, services, souvenirs, or even a certain concept or a certain way of doing things, but only by distinguishing it from ordinary items can it capture the interest of participants. For example, in product promotion planning, the event planning product is the product. Information personality is the focus of sales; in advertising activity planning, event planning products are an image or a concept provided to the advertising target, and information personality is the focus of the appeal of this image or concept. Advertising guru Rosser was awarded the title of "Outstanding Copywriter" by the New York Advertising Copywriter Club. Chengdu event company Chengdu Event Planning Company said that when Reeves was writing an advertisement for M&M'S Candy Company, he discovered that M&M'S Candy Company's candies were the only ones in the United States that were wrapped in sugar coating, so he came up with the idea of ??"just The advertising theme "Melts in the mouth but not in the hands" is the finishing touch to show the information personality of the product.

The psychological needs of participants refer to the desires and pursuits hidden in people’s hearts. A successful event planning can cater to the psychological desires of participants and arouse strong excitement among participants. , the event planning can be implemented smoothly. Chengdu Event Planning Company said that the advertising slogan of "Camel" cigarettes produced by R.L. Reynolds Company in the United States is "I can explore the world of Camel". It caters to the fanatical pursuit of entrepreneurship among most immigrants in the United States and has become an enduring brand-name product.

Event planning goals, information personality and psychological needs are all indispensable among event planning objects. Chengdu Event Company Chengdu Event Planning Company said that without the event planning goals, the event planning theme becomes a boat drifting with the tide; without the information personality, the event planning theme becomes making wedding clothes for others; without the psychology of the event planning target, The theme of event planning becomes boring and boring. Therefore, any successful event planning theme should be the harmonious unity of event planning goals, information personality, and psychological needs. The event planning goals constitute the basis and basis of the event planning theme; the information personality makes the event planning theme target specific The object of activity planning; psychological needs make the theme of activity planning vivid and vital.