Traditional Culture Encyclopedia - Travel guide - Briefly describe the market-oriented principle in tourism product development principles.
Briefly describe the market-oriented principle in tourism product development principles.
Answer: The market-oriented principle means that before developing tourism resources, market research and market testing must be conducted to accurately grasp market demand and its changing patterns, and determine the theme of tourism product development based on the characteristics of tourism resources. , scale and level. This principle requires understanding and mastering the demand situation of the tourism market, including the content of demand, degree of satisfaction, development trends and potential demand status, as well as the size, structure and payment capacity of the entire market, and then conducting preparatory work for tourism resource development based on these factors. Since market demand is in dynamic change, the development of tourism resources should not be limited to meeting the actual needs of the source market. It should also grasp the various forming factors of the market, recognize the basic needs of the reality, and understand the long-term development direction. , predict the changing trend of potential demand, and use a dynamic, continuous and long-term development strategy to develop tourism resources, making this work forward-looking and adaptable.
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