Traditional Culture Encyclopedia - Travel guide - How to do a good job in tourism product marketing

How to do a good job in tourism product marketing

Many travel agencies are confused about the marketing of tourism products. In fact, tourism marketing is not as difficult as we thought. Then you can start from the topic, list the topics, and preconceived to provide answers to customers. We have seen many special event marketing, and we have also "entered" many times. For example, Taobao's "Queen's Day" promotion these two days, which girl didn't feel moved by her eyes?

Let's take a look at the topic of Tuniu's "spring outing"

Some people may say that it is very troublesome to do special topics. When planning a special event, we must think about the hierarchical framework, typesetting, selling point and activity price of each product and design related pages. In fact, these can already be realized through the special marketing application and special template of Stuart CMS.

In addition to this regular seasonal topic, you can also set up special topics related to special festivals and hot events, prepare for "rubbing heat" at any time, and use all time nodes to expose your products and attract the attention of customers who are sensitive to certain words. Therefore, we can sometimes integrate existing tourism products around certain elements and highlight their related attributes.

Generally speaking, theme marketing can enrich the promotion methods of offline marketing of travel agencies, can be used to promote popular products, and can also attract potential customers with low-cost and spike promotion activities.