Traditional Culture Encyclopedia - Travel guide - What does the logo design of tourist attractions include?

What does the logo design of tourist attractions include?

Green is widely used in the guidance system, which will appear on city road signs, emergency traffic signs and tourist attractions signs. White: White is a mixture of all visible light, which becomes a panchromatic light, and psychologically can cause a bright, clean, pure and expansive feeling. From a contrast point of view, white can make its adjacent bright colors slightly darker. If white is used in a large area, it will make people's vision dazzling and give people a sense of shock. Therefore, white is often used as the filling of explanatory text and indicating arrows in recognition systems, and sometimes it is also used as the background color of different colors. Black: Black does not reflect light at all, and is easily associated with darkness and sadness psychologically, giving people a sense of calm and mysterious atmosphere. If the use area of black is expanded in the logo, it will make people feel gloomy, so black is often used as a filling for words and symbols in the logo system. The viewing angle is the angle from the observer's eyes to the lines at both ends of the long axis of the logo. There are four main perspectives of scenic spot identification: head-up, looking up, overlooking and bird's-eye view. The head-up effect makes people feel convenient, regular and orderly; The effect of looking up gives people a sense of stability, grandeur, height, strong shock and symbol; Looking down, logo gives people a casual and friendly feeling; When the head-up sight distance is 1.5 ~ 2 times the height of the sign, it is convenient for tourists to see the contents of the sign clearly and grasp the whole picture of the sign. Therefore, attention should be paid to leaving enough sight distance space in the head-up design. Angle of view is the angle between the observer's line of sight at the center of the sign and the plane where the sign is located.