What is the important role of tourism motivation in tourism?

Tourism motivation is a subjective condition for a person to travel abroad, including tourists' physical motivation, cultural motivation, social communication motivation, status and prestige motivation.

There are two kinds of psychological needs to promote tourism motivation: the positive psychology of exploring new things and seeking differences and the negative psychology of escaping from tense reality. In addition to personality, psychological factors and personal factors, there are also some external factors that affect tourism motivation. Studying consumers' tourism motivation is the key for tourism enterprises to fully understand consumers' needs, accurately segment the market and launch tourism projects that meet the needs of the target market in time, and it is also the key to increase market share.

function

1. Promote tourists to create necessary tourist conditions. The tourism opportunities that have been formed urge tourists to make some necessary arrangements for their daily work and life, adjust the pace of life, prepare for the relatively concentrated leisure time needed for tourism, adjust the use direction of funds, raise necessary expenses for tourism, and prepare for other objective conditions needed for tourism.

2. Encourage tourists to collect, analyze and evaluate tourism information. In order to carry out tourism activities, driven by tourism motivation, tourists will collect all kinds of tourism information from various channels and aspects, analyze the content of tourism information and the reliability of tourism information sources, screen, compare and evaluate tourism information, and take it as the basis for tourism selection, and finally make tourism decisions.