Analysis of go on road trip's Development in China

Go on road trip promotes the development of car rental market.

With the improvement of people's consumption level, China's domestic tourism market continues to grow, and the number of tourists and total consumption increase steadily. In 20 18, the number of domestic tourists was 5.539 billion, and the income was 51300 million yuan, up by 10.76% and 12.3% respectively.

With the increasing rigid demand of users for cars, the car rental market has ushered in a good development environment. In 20 18, the market size of China car rental industry reached 78.9 billion yuan, up by 15.52% year-on-year. In addition to the traditional long-term rapid growth of short rent business, the rise of financial leasing and time-sharing leasing has injected new impetus into the development of the overall car rental market. On the other hand, the domestic leading leasing enterprises are constantly upgrading in terms of fleet size, service process and business innovation, showing a strong development momentum, which provides a strong guarantee for the overall development of the industry. It is estimated that the market size of China car rental industry will reach 86.3 billion yuan in 20 19.

2. Beishangguangshen accounts for 55% of the national self-driving car rental market.

At present, Beishangguangshen and Shenzhen occupy 55% of the national self-driving car rental market. Due to the high cost of car purchase and car maintenance, 60% of individual travelers who choose to rent a car and drive by car in first-tier cities become "locals" (with driver's license but no car).

The time-sharing leasing market in third-and third-tier cities has broad prospects.

With the rise of * * * enjoyment economy, time-sharing has become the most talked about and concerned market segment in the car rental industry. In particular, time-sharing leasing is in the initial stage of development in China, the market competition pattern is still unclear, there is no national chain enterprise, the regional market has great development potential and opportunities, and the market has strong Internet attributes, and entrepreneurs continue to enter.

There are too many problems to be considered in the time-sharing operation in first-and second-tier cities, such as traffic congestion and inconvenient driving; Bus, subway and taxi are developed and cheap, and they do not have price advantage when sharing time; There is a shortage of license plate, parking and charging resources, and it is impossible to achieve large-scale expansion; The cost of human resources is high, and the service price is expensive. Relatively speaking, the third, fourth and fifth tier cities have a way out.

At present, car rental companies in third-,fourth-and fifth-tier cities have begun to expand the self-driving car rental market, such as Mibai car rental and scenic travel.

—— For more data, please refer to the Forecast and Analysis Report on the Management Mode and Investment Development of Taxi Industry in China issued by Prospective Industry Research Institute.