What are the adaptability of tourism and e-commerce?

This is determined by the characteristics of both sides. We know that e-commerce is more convenient and greatly shortens the transaction time and procedures; The most important feature of tourism products is intangible, so tourism, like the financial industry, can be closely integrated with e-commerce without logistics; Tourism is undoubtedly safer than finance.

Specifically, it can be divided into the following three aspects of adaptability.

1, reducing the operating costs of tourism enterprises. First, reduce the cost of information exchange between enterprises. Information communication and exchange between enterprises is the basis for the formation of various relationships between enterprises. Tourism enterprises that open e-commerce can easily establish network-based business contacts with other enterprises with the help of the Internet. The direct effect of this network-based business relationship between enterprises is to reduce the cost of information exchange between enterprises. Secondly, reduce the transaction cost of enterprises. One advantage of e-commerce is that it can save transaction costs. According to the calculation results of the China E-commerce Index Report released by the Internet Research and Development Center, e-commerce saves 1 1.6 1% of the expenses and 9.34% of the time compared with the traditional transaction methods.

2. E-commerce provides tourism enterprises with brand-new information media and fast sales channels. Travel agencies can make scenic spots, cultural landscapes, service facilities, traffic conditions, etc. into online browsing homepages with different language interfaces in the form of pictures, words, audio and video, for global consumers to browse and query; Use e-mail to send targeted information to specific guests to improve the acceptance rate of information. Compared with all kinds of advertisements in the past, e-commerce is cheaper and provides travel agencies with faster market information. E-commerce realizes online ordering through e-mail, which improves the payment speed and efficiency. Using all kinds of information recorded in the process of e-commerce, enterprise managers can conduct market research more accurately, control the people, money and things involved in the whole transaction process, and coordinate and manage all aspects of affairs between enterprises, between enterprises and customers and within enterprises.

3. Tourism e-commerce is not restricted by logistics. Tourism itself is not an industry based on physical exchange. From the demand side of tourism, what tourists buy is an experience. On the supply side, tourism enterprises provide various services to earn income, which does not involve any physical exchange. This saves a lot of worries compared with enterprises that do physical business. From the characteristics of the tourism industry, tourism is more suitable for the development of e-commerce, which involves the coordination and integration of information flow, capital flow and logistics, but tourism does not involve complex logistics issues, and funds can also be paid directly through online settlement. Tourism products have obvious advantages over physical products, and their production and sales are completed in the process of service. At the same time, tourism products integrate product information such as food, shelter, transportation, travel, shopping and entertainment, and convey them to people with tourism needs. The sales process of tourism products is actually the transmission process of product information.