The design meaning of the Taiwan logo

CCTV

CCTV is the national television station of the People's Republic of China. His logo is the most in line with international standards. It adopts the text logo method, which is simple and clear for easy identification. It has little meaning but gathers characteristics to give people a refreshing feeling. But we can also see the original logo from the interview microphone or the CCTV building. It is a deformed combination of CCTV, shaped like an atomic nucleus, and also embodies the trajectory of the satellite. This logo is very characteristic of the times. It is a text logo and a graphic. The perfect combination of logos. Later, it was changed to a simple two-line "CCTV", which makes it clear at a glance.

Starting from January 6, 2015, a new one-line logo promotional video appeared on CCTV-13 in the early morning hours.

China Educational Television

The logo of China Educational Television adopts the shape of hands holding each other to form the theme.

Meaning 1: Highlight China Educational Television’s concept of building the world’s largest learning platform of equality and interaction, understanding and communication, openness and interaction, as well as “people-oriented, fashionable learning, ability first, service as the core” "The guiding ideology of running the station.

Meaning 2: The shape of the two hands is a variation of the letter "L" at the beginning of the English word "Learn" to advocate the new concept of learning in a learning society and to strengthen learning for everyone, learning all the time, and learning everywhere. , the new social fashion of active learning.

Implication 3: Comparing knowledge to a hand, it can improve the overall quality of the people downwards and lift up the future of national rejuvenation. It is a metaphor that only learning can obtain knowledge, only learning can change destiny, and only learning can Achieve the future.

On June 24, 2015, China Educational Television changed its logo to a simple single-line "CETV" to make it clear at a glance.

Beijing Satellite TV

With the approval of the State Administration of Radio, Film and Television, Beijing TV will launch a new logo design and channel image starting from January 1, 2009. The new Beijing TV logo design uses the English abbreviation BTV (Beijing Television) of Beijing TV as the main design element. The graphics are simple, the meaning is concise, and it is more modern and international. In terms of main colors, the Beijing TV station logo uses the red of the palace walls of the Forbidden City and the white of white marble as the main colors. Its solemn, modern, and international overall sense perfectly fits the image of Beijing TV Station itself.

Heilongjiang Satellite TV

Heilongjiang Province is named after Heilongjiang, so the symbol emphasizes the Chinese character "dragon". At the same time, the cursive style of the character "dragon" is like a winding line. Heilongjiang, at first glance, looks like a Chinese seal with Chinese characteristics. It is a model that perfectly combines national characteristics with regional colors.

Jilin Satellite TV

The logo of Jilin TV is a deformation of the two English letters "JL" in Chinese pinyin to form Jilin's "provincial bird" red-crowned crane. The graphics are smooth and the concept is exquisite. The red-crowned crane also has It means auspiciousness and happiness. In addition, the sign rises at 45 degrees from the horizontal plane, symbolizing Jilin's economic and cultural prosperity and full of hope.

Liaoning TV

Liaoning TV changed its color to a yellow ball. , symbolizing the black earth, coupled with the deformed Big Dipper, symbolizing that Liaoning is in the north. The new logo of Liaoning TV Station has become more distinctive, symbolizing a positive spirit and hoping that Liaoning Satellite TV will prosper.

Hebei Satellite TV

Recently, Hebei TV Station has just changed its new symbol. The symbol uses the Great Wall and the Bohai Sea as the basic elements. The Great Wall and the Bohai Sea have given birth to the children of Yanzhao who are constantly striving for self-improvement. The Bohai Sea represents the broad mind and lofty aspirations of the people of Hebei. The starting point of the Great Wall is in Hebei. It is also a symbol of the Chinese nation and inherits the history of Chinese civilization. The simplicity and generosity of the logo left a deep impression on people.

Shandong Satellite TV

Shandong is the mouth of the Yellow River, so its logo is winding and undulating like the Yellow River, reflecting strong regional characteristics. It is also a deformation of the initial letter "S" of Shandong. In addition, people are also used to using "S" in cursive script. The word "山" is written in an "S" shape. This logo conveys the warm and hospitable spirit of the Shandong people like a ribbon.

Shanxi Satellite TV

Shanxi is an important base for my country's coal industry, so it The logo is like a flame. The flame represents the hard work and endless spirit of the people of Shanxi. At the same time, the shape of the logo is very similar to the topographic map of Shanxi Province. The curve in the middle represents the highest point of Shanxi passing through Shanxi central and southern Shanxi. The long river Fenhe not only inherits the hope of the people of Shanxi, but also carries the five thousand years of civilization of Shanxi.

Tianjin TV

The symbol of Tianjin TV is the capital of Tianjin. A deformation of the letter "T".

Jiangsu TV

The logo of Jiangsu TV is mainly red, with a simple composition and profound meaning. concept. Therefore, the pictographic characteristics of "人" in the Chinese character are absorbed, and the Chinese pinyin "JS" is cleverly integrated into the character "人" to depict a grand picture of the intersection of the Yangtze River and the canal. Strong regional characteristics.

Anhui TV

Anqing and Huizhou each take one character to form the name of Anhui today. The logo of Anhui TV is based on the "Welcoming Pine" in Huangshan, a famous scenic spot in Anhui. "" is the basic element, reflecting the warm and hospitable spirit of the Anhui people.

At the same time, the shape of the welcoming pine is like the initial letter "A" of Anhui, making it easy to see at a glance.

Jiangxi Satellite TV

Because it is located in the west of Jiangnan, it was named Jiangxi. The symbol of Jiangxi TV Station has a bright three-dimensional sense. It is a combination of the initial letters "JX" of Jiangxi's Chinese pinyin and looks like a beautiful azalea.

Zhejiang Satellite TV

The name of Zhejiang Province comes from Zhejiang, also known as Qiantang River. Therefore, the white curve in the middle represents the mother river of Zhejiang, Qiantang River, and it also looks like an English letter. "Z". Jiangnan has a lot of water and rain, so the logo uses blue as the background color to represent the lingering Jiangnan, which has bright regional characteristics.

Dragon Satellite TV

Dragon Satellite TV uses a symmetrical red ball and white stars, which is a bold attempt with modern concepts. When people mention the east, the first thing they think of is the sun, which represents Shanghai as a vibrant metropolis. Red is China’s traditional color and a symbol of good fortune and joy. The five-pointed star represents victory and beauty, and the white color is the iconic color of the West. The matching of red and white also represents the integration and exchange of Chinese and Western cultures.

Shanghai is also called Shencheng, so the logo of Shanghai TV Station is like a Shenhua, and the three petals of Shenhua are shaped like sails, indicating that the young city of Shanghai is like a sailing boat, riding the wind and waves, and is about to sail away. .

The logo of Oriental TV still uses a red sun as its basic graphic. The white graphic resembles a seagull flying higher and higher, implying that Shanghai is developing faster and faster.

Henan Satellite TV

Many people are talking about the fact that there were elephants in Henan in ancient times, so the logo of Henan TV is shaped like an elephant. The elephant is actually just a deformation of the initials "HN" of Henan, and what surrounds "HN" is the orbit of the simulated satellite. However, with the rapid development of science and technology, through computer technology processing, this humble symbol has become more contemporary.

Hubei Satellite TV

The new logo of Hubei TV has a blue theme color and a river in the middle. The middle of the river looks like the intersection of the Yangtze River and the Yellow River, hiding the similarity of the English "hb" and also implying the river scenery of Hubei.

Hunan Satellite TV

Hunan has been known as the "land of plenty" since ancient times, so its logo is based on the yellow color of ripe fruits, which represents prosperity and well-being. There is a triangular notch on the lower left side of the logo that combines with the space in the middle of the logo to form a fish shape, and the shape of the fish body is like a grain of rice. This is the best interpretation of Hunan’s “land of plenty”.

Southeast Satellite TV

Fujian comes from Fuzhou and Jianzhou. Southeast Satellite TV launched a new logo at 0:00 on May 1, 2006. The logo is based on blue and white. The blue represents the Taiwan Strait, while the white in the middle is a variation of the initial "F" for Fujian. The "F" is also shaped like a white seagull flying freely across the Taiwan Strait, implying that both sides of the Taiwan Strait belong to the same country, and the exchanges and exchanges between people on both sides of the Taiwan Strait should be free from any political restrictions. A pair of seagull wings is like a bridge connecting the mainland and Taiwan. It also indicates that Fujian Province is a window for exchanges between the mainland of the motherland and the treasure island of Taiwan.

Guangdong Satellite TV

The symbol of Guangdong TV is a distortion of the Chinese character "Guang", and the strokes of "Guang" are in the shape of the English letters "TV", and the top dot means the red sun. , also symbolizes the positive and enterprising situation of Guangdong Province's reform and opening up under the leadership of the Communist Party of China. The entire symbol is triangular in shape and has the regional characteristics of the Pearl River Delta. The simple and clear symbols are written like a brush, and the strong strokes represent the strong, brave and fearless spirit of the people living in southern Guangdong.

Guangxi Satellite TV

The symbol of Guangxi TV is a variant of the English initials "G" of Guangxi.

Travel TV

Hainan TV Tourism TV, like Oriental TV, is new and has a very good logo. The various channels under Hainan TV also use the same logo as Tourism TV The four-star Taiwanese logo.

The slogan of Travel TV is that the body has not moved, but the heart has moved far away, which is even more brilliant. The artistic conception of its promotional video is also very good.

Yunnan Satellite TV

Yunnan’s unique climate and geographical conditions have nurtured rich animal and plant resources. The peacock is the representative of Yunnan's flora and fauna, so Yunnan is known as the "Peacock Kingdom". The symbol of Yunnan TV Station is like a peacock about to spread its wings. It has strong national and regional characteristics and also symbolizes good luck and wealth. The logo's concise, vivid and smooth brush strokes have the charm of traditional Chinese calligraphy and painting, and the abstract shape also has a sense of mystery from the decorative patterns of ethnic minorities and the Naxi Dongba hieroglyphs.

Guizhou Satellite TV

The Guizhou TV station logo is inspired by the "power on" symbol on the TV and the TV remote control. Because it is too vivid and realistic, Guizhou Satellite TV is nicknamed "Switch Station" by netizens ". The new logo still uses the initial letter "G" of Guizhou TV Station's Chinese pinyin as a design element. The new logo retains the original inscription by Guo Moruo.

Chongqing Satellite TV

The English abbreviation of Chongqing TV is CCQTV. The station logo is a clever combination of the initials "CQ" of the word "Chongqing", and the station logo is in the form of "parrot".

Sichuan Satellite TV

"Chuan" means water. As the name suggests, the origin of Sichuan's name must be related to water.

The Tuojiang River, the Minjiang River, the Wujiang River, and the Jialing River originating from the southern slope of the Qinling Mountains in Shaanxi Province together constitute "Sichuan". The logo of Sichuan TV Station is a perfect combination of the two characters Sichuan. Accountants in ancient times used to form the character "四" in one go in the form of a "circle". The two strokes on the right side of the character "四" in the Taiwanese logo together with the character "四" form the character "Chuan". The entire logo Together they form the Chinese character "Sichuan".

Tibet Satellite TV

Shaped like a yak head, it has obvious regional characteristics. At the same time, the three color bands of red, green and blue also symbolize the close connection between Tibet and the mainland of the motherland.

Qinghai Satellite TV

The logo of Qinghai TV means green mango and water of the Three Rivers; Qinghai is the source of the Three Rivers. In order to protect the purity of the water source, the people of Qinghai have made a lot of contributions. The logo means that everyone should cherish every drop of water, care for every tree and mountain, and be kind to every life.

Xinjiang Satellite TV

The natural cross section formed by the color transition of the logo happens to contain the first letter "X" in the Chinese pinyin of "Xinjiang". The application is bold and unrestrained, and the main base colors include red, yellow, and purple. Red is a traditional Chinese color, which represents happiness and abundance. At the same time, red also represents positivity, health and high spirits.

Gansu Satellite TV

Ganzhou and Suzhou each took a word, which is the origin of today's Gansu Province. Gansu is an important passage of the Silk Road and the only place that leads from the Central Plains to countries in West Asia in ancient times. The Taiwan logo is composed of the first letter "GS" in the Chinese pinyin of Gansu. The "G" is green, symbolizing the Gansu land full of vitality and hope, and the "S" is winding and winding, representing the Yellow River and the Silk Road that cross Gansu. It also indicates that Gansu TV will continue to move forward in the future.

Ningxia Satellite TV

“Pearl on the Fortress” Ningxia is meant as “Peaceful Xixia”. Since ancient times, our country has had the beautiful metaphor of "nine bends of the Yellow River enriching Ningxia". The logo of Ningxia TV is also an excellent interpretation of this allusion. The yellow pattern represents the nine meanders of the Yellow River, while the blue above represents the prosperous oasis of Ningxia. This symbol also represents the people of Ningxia's best wishes for peace and happiness.

Inner Mongolia Satellite TV

The logo of Inner Mongolia TV is very contemporary and is similar to the initials "NM" of Inner Mongolia. The logo is simple, bright and easy to identify. At the same time, the similar shape of the word "NM" is like gurgling water, symbolizing Inner Mongolia's rich natural resources and simple customs.

Shaanxi Satellite TV

Orange is not only the color of the land of the Three Qin Dynasty, but also highlights the royal atmosphere of Xi'an, the ancient capital of thirteen dynasties, implying that Shaanxi Radio and Television Station is like the rising sun, full of vitality Vigorous, full of energy. Orange, white, and sky blue appear together, which is not only the inheritance of the original base color of the logo, but also given a new meaning, like a bright star in the vast blue sky.