Zibo barbecue is hot, and college students from all over the world flock to punch in.

At about 5pm, there was a long queue in front of a barbecue restaurant in Zibo (photo taken on March 16). Xinhua Daily Telegraph reporter Shao Kun Photographed in Zibo, the barbecue was hot, and college students from all over the world flocked to punch in.

Less than five o'clock in the afternoon, the barbecue shop in Muyang Village, Zibo was full, and the waiters were busy shuttling back and forth. The queue outside the store has been lined up for dozens of meters. Some college students in the queue order food in advance with menus, while others carry a bag of snacks in their hands. Yang Benxin, the head of the barbecue restaurant in Muyang Village, said: "It takes nearly two hours to queue up now."

On the Internet social platform, some college students have been practicing Zibo barbecue in the distance since they got on the bus, with biscuits in one hand and mutton kebabs in the other.

"We took the high-speed train to Zibo Railway Station at noon, and we were shocked as soon as we left the station. We are all human beings. We didn't even call a taxi. We want to ride a bike. There are no cars within two kilometers of Fiona Fang, so we were all rode away. " Ding, a student of Shandong Normal University, said with emotion that the barbecue in Zibo is too spicy.

Zibo barbecue has a long history. In Zibo Ceramic Glass Museum, there are ceramic containers used to barbecue food thousands of years ago. The prosperous pottery industry in history helped the state of Qi to dominate the princes. One of the top ten archaeological discoveries in China in 2022, Linzi Zhao Jia Xu Yao Site is located in Zibo, pushing the history of local barbecue food to about 13000 years ago.

Nowadays, the barbecue in Zibo is far from ancient times, but it is also different from other places. "Other places are ripe. Every table here has a small stove. After the waiter brought the seven-and-eight-cooked kebabs to the table, we baked them ourselves, which was very participatory. Roll shallots and mutton kebabs with cookies, then dip them in the sauce. It's delicious and has a considerable quantity. I'm glad you came. " He Xin of Weifang College said.

Zibo takes barbecue as an opportunity to promote the city in all directions. All levels and departments acted quickly to make college students who came to Zibo for barbecue "eat with confidence, have fun and walk comfortably".

The market supervision department conducts special inspections on barbecue shops to protect food safety; The public security sent more officers on duty to increase the patrol density and remind civilized dining; 34 A-level scenic spots in Zibo carry out "Free Open Day" activities to strengthen scenic spot management and enhance tourist experience and satisfaction; The Human Resources and Social Security Bureau officially launched employment policies such as personal business guarantee loans and college students' employment experience days; * * * The Zibo Municipal Committee of the Communist Youth League arranges volunteers at the railway station to provide consultation and promotion services such as transportation, accommodation and tourist routes for round-trip passengers. ...

In March, Zibo held a special press conference for barbecue. In addition to setting up barbecue associations, publishing barbecue maps and opening barbecue buses, Zibo will also hold a barbecue festival to create a "Zibo barbecue season", plan a cultural tourism activity of "spring is just right, Zibo barbecue" and launch a tourist route of "Youth Zibo barbecue season". ...

Zibo, located in the middle of Shandong Province, is a famous Shandong cuisine city. Walking into the streets of this city, you can always see traditional Shandong restaurants such as Boshan 44 seats and Zhoucun Shangbu cuisine, as well as Sichuan cuisine, Cantonese cuisine and northeast barbecue.

* * * Yan Wang, deputy secretary of the Zibo Municipal Committee of the Communist Youth League, said that Zibo is an open and inclusive city. The new flavor and new way of eating have enriched the barbecue food culture in Zibo and made foreigners feel "very cordial" in Zibo.

Every weekend, the major railway stations, bus stations and barbecue shops in Zibo are crowded with college students and foreign tourists. Many college students from inside and outside the province took the high-speed train to Zibo on weekends to experience the charm of barbecue in Zibo, which also made the weekend passenger flow in Zibo Station suddenly warm up. According to statistics, since March, the number of passengers sent by Zibo Railway Station on weekends has reached a single-day high in three years. On March 18, Zibo Station sent 23,767 passengers and 33,024 passengers arrived, totaling 5,6791person.

Liu Ling, stationmaster of Zibo Station of Jinan Bureau of China Railway, said: "The record just set last weekend will be broken next weekend. From the perspective of passenger flow, students from Jinan, Qingdao, Weifang, Dongying and other cities use weekends to come to Zibo, accounting for a considerable proportion. "

While enjoying the food, taking the high-speed train and punching in front of the charming Zibo South Station has also become the standard for young people's "barbecue trip". On March 3 1 day, China Railway Jinan Bureau Group Company started a special barbecue tour from Jinan to Zibo, which runs every Friday, Saturday and Sunday, adding another fire to the fiery barbecue in Zibo.

Full of sincerity to attract young people's network traffic and change talents to "retain"

It is no accident that barbecues in Zibo are so popular. In recent years, Zibo has continuously built the brand of "Zibo BBQ", and Zibo BBQ has frequently appeared in various media diet programs; The short videos of Red V shooting experience on various networks are the endorsements of Zibo BBQ, which left a deep impression on netizens and young people. College students from all over the world come here to taste, making Zibo a city among network celebrities.

Behind the overnight explosion, it is Zibo's efforts and accumulation over the years, and it is the accumulation of money over time.

Zibo is a national civilized city, a famous historical and cultural city, the birthplace of Qi culture, and is known as "Oriental ancient Rome". The urban built-up area and urbanization rate are second only to Qingdao and Jinan in Shandong Province. In the Tenth Five-Year Plan of Shandong Province, Zibo, as a sub-central city in the "provincial capital city circle", is a regional central city in Shandong Province, and has been entrusted with the mission of exploring the transformation from a resource-based city to a "strong city with advanced manufacturing".

College students from all over the world have flooded into Zibo, which has laid the groundwork in recent years. Young people, especially college students, are not only groups that promote consumption, but also groups that create value and walk in the forefront of the times. Like other old industrial cities and resource-exhausted cities, the problems of heavy industrial structure, low development level and poor environmental quality have been plaguing Zibo. Young people in Zibo, especially college students, once lost a lot.

In order to attract young people, in 20021year, Zibo began to think about the needs of young people, focused on a happy life and achievements, and concentrated on building a "five-good" city that is "studious, beautiful, delicious, fun and entrepreneurial". Since then, Zibo has taken the lead in building a colorful and vibrant youth entrepreneurship-friendly city in Shandong Province, and explored ways to enhance the vitality of the city.

Grand events such as Zibo Tsingtao Beer Festival and Wheat Field Music Festival have long attracted young people; Tian Chen, Crystal Street, and medium-sized Internet celebrities are even more famous places to punch in.

Last July, the Zibo Municipal Committee of the Communist Youth League organized college students from Peking University, Huazhong University of Science and Technology and Harbin Institute of Technology to experience in Zibo. They visited and studied in Zibo Urban and Rural Planning Exhibition Hall, Zibo Ceramic and Glass Museum, Zhoucun Ancient Shopping Mall and other places, and got an all-round understanding of Zibo's outstanding achievements and development blueprint in urban construction, industrial intelligence, digital innovation, cultural heritage and ecological protection.

Not long ago, Ma, secretary of the Zibo Municipal Party Committee, became the "human resource manager" of the city, giving lectures in universities such as Peking University and Tsinghua, and sent a sincere invitation to college students all over the country, warmly recommending Zibo barbecue and Shandong cuisine. Welcome to Zibo to listen to Shaole, visit Liaozhai, play Cuju and taste Shandong cuisine.

Take the initiative to attack the marketing city, so that Zibo can successfully "plant grass" among young college students. In order to welcome the arrival of college students, Zibo has issued a series of sincere policies to attract talents. Yan Wang introduced that young people who come to Purple for job hunting and employment can enjoy two nights' free stay in the Youth Station three times a year. Students from colleges and universities outside the city who come to Purple for internship, play and visit friends can enjoy five-day half-price accommodation four times a year. For college students who come to Zibo to participate in the "internship program for college students" and training activities, they will be given daily living allowance in 50 yuan, and transportation allowance in 500 yuan for college students outside Zibo.

Zibo also handles the electronic pass of "Zibo University Student Card" for college students and above. During the investment period, you can enjoy free tickets for some paid tourist attractions in the city and free public transportation in the city.

In addition to recruiting masters and doctors and top-notch talents, Zibo also warmly welcomes graduates from junior colleges and higher vocational colleges, gives living allowances to graduates who come to settle down and work in Zi, and encourages enterprises and colleges to jointly cultivate skilled talents. The role of the government has also changed from a manager to a service provider, creating an atmosphere of respecting entrepreneurs and attracting young people in the whole society.

While the government attaches importance to and respects young people, many enterprises also provide help to new college students from the aspects of employee life and career development. Ding Han, director of fuel cell membrane evaluation laboratory of Shandong Dongyue Future Hydrogen Energy Materials Co., Ltd., said that in recent years, the company has continuously upgraded its accommodation conditions. "Going to the single dormitory and working meal in 400 yuan at 300 per month has effectively reduced the life pressure of recent graduates." In addition, the company also provides free gyms and yoga classes for employees to enhance employee well-being.

At present, Zibo's "Three-year Plan for Gathering 100,000 College Students" has been completed ahead of schedule. In the second half of 2022, Zibo has a new goal, striving to introduce more than 200,000 college students into the city within five years.

Continue to change and innovate genes. People and cities grow together.

As early as more than 3,000 years ago, Jiang Taigong, the founding monarch of Qi State, put forward the policy of "attaching importance to business" and "trade must have fish and salt", which opened the cultural gene of "seeking change, innovation, openness, pragmatism and tolerance" in Qi culture and shaped the spiritual core of Zibo for thousands of years.

In history, the policies to encourage free trade and reduce taxes and fees were "closed without levy" and "market without tax"; The policy of attracting investment is "one riding has food, three riding has food, and five riding has support"; The agricultural industry development fund "Cycling Cycling Coin" was born in Zibo. "The merchants in the world are like running water."

In modern times, the first double-decker bus in China, the first medical instrument factory in China, the first coal-fired daily-use ceramic tunnel kiln in China and the first state-run silk reeling factory in China formed Zibo's brilliant industrial history.

Zibo has complete industrial categories, and 39 of the national 4 1 industrial categories have achieved large-scale production here. The completeness of industrial system, strong supporting capacity and complete industrial categories are rare in domestic prefecture-level cities. However, more than 70% of the nearly 30,000 kinds of industrial products in Zibo belong to upstream products, primary processed products and intermediate products. At one time, ceramics, chemicals, steel, mining and other industries had a lot of backward production capacity, which not only had poor efficiency and low contribution, but also occupied the space of new kinetic energy.

In recent years, Zibo has empowered traditional industries with digitalization, intelligence and greening, and transformed the whole chain of machinery, building materials, textiles, medicine and other industries, raising the height, increasing the thickness and extending the length, and accelerating the promotion of traditional industries to the middle and high end.

For Zibo, it is not the barbecue that really keeps young people, but the vast development space of the city and individuals.

While seeking the transformation and upgrading of traditional advantageous industries, Zibo keeps a close eye on the frontier, lays out the future industries, implements the action plan of "Top Ten Industries" in Shandong Province, makes every effort to develop the new economy, creates a "new track" for industries such as Zhilian automobile, green energy, digital agriculture, new finance and smart logistics, and leads industries such as new materials, intelligent equipment, new medicine and electronic information to climb to the high end. These industries are more suitable for young talents.

Ding Han, a graduate of Beihua University, has been responsible for the construction of fuel cell test system, the procurement of equipment and the development of test methods just two months after he joined Shandong Dongyue Future Hydrogen Energy Materials Co., Ltd. He said: "Dongyue's fuel cell membrane is a key part of the national hydrogen energy strategy. With the help of Dongyue's big platform, I will achieve better development in my major. "

Nowadays, the fuel cell membrane developed and manufactured by Dongyue has become the chip of the hydrogen energy industry and the core material for the country to achieve the goal of double carbon. Relying on the hydrogen energy industry, Zibo has formed a complete, independent and controllable industrial chain of "fuel cell membrane-stack-engine-vehicle" for hydrogen energy and fuel cell vehicles, and has become the largest cooperative city among the five demonstration cities of fuel cell vehicles in China.

More and more young people choose to work and settle in Zibo, which not only contributes to the industrial upgrading of Zibo, but also brings vitality to the city. Their new business has also become a new driving force for Zibo's economic growth. In 2022, Zibo's "Four Innovations" economic investment increased by 25.9%, consumption achieved a new transformation, emerging consumption grew rapidly, and online consumption performed brilliantly. The retail sales of commodities realized through public networks increased by 66.8%.

With the aim of "making the city more friendly to young people and making young people have a better future in the city", Zibo successfully won the first batch of national youth development-oriented city construction pilots and the first batch of Shandong youth development-oriented city construction pilots in 2022. To this end, Zibo has included the youth-friendly city construction in the "14th Five-Year Plan" and the major work items of the 13th Party Congress, and has written it into the government work report for two consecutive years.

In order to make young people's life in Zibo more comfortable, Zibo has comprehensively upgraded the city's "modern flavor", "fashionable temperament" and "vitality index" to create a fashionable, energetic and green urban environment. A number of youth sports venues, fashion competition venues, cultural and creative venues and green spaces have emerged one after another.

"Young people like to socialize in relatively free and tasteful public spaces. There are oval conference tables, semi-closed single seats, capsule beds ... whether you are a lawyer, a media person or an independent entrepreneur, you can work or relax here. " In Zibo Tiancheng, Chen Song, the chairman of Tiancheng Holdings (Group) born in 1980s, said that Zibo needs a fashion space and a fashion industry to serve young people. Strong demand brings new business opportunities, which is the driving force for him to return to Zibo to start a business.

When we entered Zibo, the image of our imagined "dusty" industrial and mining city disappeared. In the bright sunshine, the trees in Sibaoshan Forest Park turned into forests, and a group of birds flew over the hills. The once devastated barren hills and barren hills have now become a leisure resort for tourists. During the music festival, fans from all corners of the country were intoxicated by the breeze on the sunny beach of Xiaofuhe Wetland Park.

Song, who returned from Beijing to settle in Zibo, said: "Look, Zibo has changed so much, the urban construction is getting better and better, each roadside has different characteristic landscapes, and the parks are getting more and more exquisite."