Traditional Culture Encyclopedia - Travel guide - If anyone has any English reference literature on tourism marketing, please send me two ```Thank you``` for help from experts ```
If anyone has any English reference literature on tourism marketing, please send me two ```Thank you``` for help from experts ```
1,Briggs S. Successful Tourism Marketing: A Practical Handbook. Kogan Page
Limited 1997
2,Gilbert.D. Marketing Tourism Products:Concepts, Issues, Cases[J].Tourism
Management, 1997, 18 (7): 480-491.
3,Peattie.Ken,Peattie.Sue.Promotional competitions: a winning tool for tourism
marketing[J].Tourism Management, 1996, 17(6):433-442.
4, Burkart, A. J, Medlik, S. Tourism: Past, Present, and Future[M]·Heinemann
Publishing company, 1981.
5, Mcintosh, R. W, Goeldner, C. R. Tourism: Principles, Practices, Philosophies[M ].
John Wiley Sons Publishing company, 1990.
6, Kevin Greenidge. FORECASTING TOURISM DEMAND An STM Approach. Annals of Tourism
Research, Vol. 28, No. 1, pp. 98-112, 2001.
7, Vincent Cho. A comparison of three different approaches to tourist arrival
Forecasting. Tourism Management 24 (2003) 323-330.
8, Christine Lima, Michael McAleer. Time series forecasts of international travel
demand for Australia. Tourism Management 23 (2002) 389-396.
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