Tourism resources integration

The development of tourism is in the ascendant, with brilliant prospects, and the enthusiasm for developing tourism in various places is unprecedented. In order to make rational use of resources, give full play to advantages, enter the market as soon as possible and prosper the economy, tourism planning should be carried out one after another. The concept of resource integration is put forward in tourism planning. Today, I only express my personal views on some theoretical and practical problems in resource integration and development planning.

First of all, the integration of tourism resources is the foundation of tourism development.

1, we must establish the concept of modern resources.

Tourism development must first understand resources and market. Without resources, there is no way to correspond to the market. Therefore, understanding resources, especially the value of resources, is the basis of tourism development.

Traditionally, the understanding of resources is limited to natural resources and cultural resources. Although the market demand for such resources is still huge, or there will always be huge demand, natural resources and cultural resources should probably always be the object of tourism development. But the demand is changing, especially with the development of the times, the change of demand will cause people's understanding of resources to change, so the concept of tourism resources is also constantly developing to all things that attract tourists in society. We should not be limited to the traditional understanding of resources, but should broaden our horizons. Anything that can attract tourists will be included in the scope of resource integration. The concept of modern resources requires attention to the extension of the concepts of natural resources and cultural resources. Generally speaking, the concept of modern tourism resources should cover all aspects of social life. At present, we should pay special attention to eco-tourism, folk tourism, urban tourism, business tourism, conference tourism, leisure tourism, fitness tourism, festival tourism, entertainment tourism, shopping tourism, education tourism, science and technology tourism, industrial tourism and fashion tourism. Integration is actually to integrate the above resources, not only to see the materialized existence of resources, but also to see the activated existence of resources. This is the resource view of developing modern tourism.

2. The purpose of integrating resources is to create tourism products.

The understanding of resources does not mean that we have mastered the true meaning of developing tourism, and the development of tourism has its inherent regularity. It is of no substantive significance to the tourism industry if we just stay in understanding and being proud of resources and constantly declare ourselves as a resource-rich province, city and county. We must integrate the development resources to form products that are popular in the market and attract tourists to experience, watch, feel and consume. So as to obtain material and spiritual enjoyment and form tourism resources in the economic sense, which is the real development of tourism, so tourism products are the core part of any planning. Without the planning of tourism products, it is meaningless to know the resources in depth and in detail.

3. The process of integrating resources should be a process of development.

The integration of resources put forward in the planning is actually an idea for the implementer and a sublimation of the understanding of resources, but the planning can not completely solve all the problems encountered by the implementer in the operation process, because there are many unpredictable variables during the planning period, such as changes in market demand, capital investment, institutional policies and natural factors. Then, for the implementer, we should first accept the idea put forward by the plan, and seriously consider and analyze the influence of variable factors on the implementation of the plan in the process of integrating resources. Only in this way can we be more creative, more realistic and closer to the market in the development process, so don't separate the integration of resources from the development action, and we must regard the development process as the process of integrating resources.

Second, the value of tourism resources can only be realized in the market.

1, resources, products and markets

Ignore the market when talking about resources, and ignore resources when talking about the market. This is a big problem that we need to be very vigilant and try our best to solve. It is impossible for most tourism resources to enter the market directly, and a transformation process is needed. This process is to turn resources into products, into those products that the market needs, and let resources respond in the market. Resources are not equal to products and products are not equal to markets. However, there is a natural (inevitable) connection among resources, products and markets, and this inevitable connection can only occur and be manifested through rational planning and practical work. Without this inevitable connection, resources will always be resources and markets will always be markets. Therefore, in the process of understanding resources, resources should be linked with products and markets in any case, so that tourism resources can become real resources and resources in the tourism market, thus playing its role, especially attractive. Although there is also the phenomenon that tourists directly pursue resources, this phenomenon is not universal and social. When we want to consider transforming resources into productive forces, this phenomenon is not the main body we use.

2. Market is the measure to test the value of tourism resources.

Any tourism resources exist in comparison. It can be said that there is no tourism resources without comparison, and tourists' choice of resources (products) in the market is completed in comparison. To accurately grasp the value of resources, it is ultimately necessary to judge according to the market, which is the yardstick for testing the value of tourism resources.

In the comparison of tourism resources, the first is the comparison of similar resources, which have many similarities. The greater the category attribution, the more similar it is, and the smaller the category attribution, the less similar it is. Strictly speaking, there is no absolute similarity in tourism resources, but when scientific judgment and social judgment need to be classified, similar resources will appear. For tourists, most of them like scientific judgment and social judgment. Therefore, the so-called similar resources are often the same thing in the minds of tourists, so they will be compared when choosing. But the value of tourism resources is definitely different, and the judgment of resource value can be divided into expert judgment and tourist judgment from the perspective of tourism. Experts' judgments generally come from two aspects, one is from a scientific perspective, and the other is from a cultural perspective (including history). In the end, it will be more fair and authoritative, will be given a kind of certification, will be placed in a suitable position among similar resources, and the value level will be divided. World natural culture, world intangible cultural heritage, scenic spots, geological parks, forest parks, water conservancy parks, A-level scenic spots, nature reserves and cultural protection units all reflect the resource value at different levels. Sometimes, we can continue to use the same name to classify grades (world-class, national, prefecture-level, county-level). The result of classification improves the value of tourism resources, especially the popularization value, protection value and development value (sometimes the value of paying equal attention to protection and development). Expert judgment is helpful to tourists' judgment, but it cannot completely replace tourists' judgment. In the selection of similar resources, tourists often judge and choose according to other market factors besides authoritative certification, the most important of which are based on regional factors, urban factors, time factors, distance factors, consumption factors (price factors) and interest factors. Although sometimes judgment is not model judgment, its randomness and the influence of external factors (including media and word of mouth) are also important aspects that affect judgment. This kind of judgment and choice is not a denial of expert judgment, but a balance of interests and value orientation. Therefore, tourism development should ask experts to judge what resources can be developed and what resources cannot be developed (planning is also a form of expert judgment). However, when resources are transformed into products, ready to go to the market or have initially gone to the market, we should pay close attention to tourists' judgments and study market demand and tourists' psychology. At this time, the judgment of tourists will also reflect the value of resources. Of course, sometimes the judgment of experts will be quite different from that of tourists. This is because experts' scientific and cultural value judgments and tourists' interests sometimes do not completely coincide. Therefore, it is very important to pay attention to the reflection of the market, which determines the future development direction of products, the adaptability of products in the tourism market, and the economic and social value of resources.

3. Selection of similar resources and heterogeneous resources in the market.

Sometimes when planning similar resources, we often unconsciously deny the characteristics of homogeneity, but sometimes we emphasize the characteristics and ignore the existence of homogeneity. This is a problem that needs to be treated with caution. Emphasizing homogeneity sometimes negates the significance of development, and emphasizing characteristics sometimes leads to the tragedy of blind development. In practice, it is necessary to comprehensively consider the resource value and market conditions as well as the resource value and market conditions in a larger regional scope, so as to objectively solve the relationship between homogeneity and particularity.

In the cultural orientation of tourists' needs, seeking differences is the mainstream, so we should choose resources with obvious characteristics in the development of tourism resources. Through the necessary means and methods such as creativity, integration, configuration and packaging, the characteristics of resources can be properly displayed and displayed, which can be properly liked by tourists. Never follow the same kind of resources (although it may belong to the same kind in classification). If you do what others do, it is easy to slow down in the market. Slowing down means losing the market. We should be good at finding out our own idiosyncrasy resources or idiosyncrasy of resources. The efforts of this paper should focus on idiosyncrasy and make it the core element of the brand.

4. The added value of resources especially needs to be realized in the market.

The judgment of tourists also comes from media publicity and word-of-mouth promotion, so the market realization of value requires enterprises to rely on soft systems such as operation management, quality and service. Value can be said to exist objectively, but it is also variable, especially in the demand of tourists and the experience of tourists. The value is extraordinary, and its additional part may increase or decrease, which is the law of the market.

Tourists generally have two requirements when choosing a destination (resource). One is the satisfaction of pursuit, experience, interest and perception, which is its core choice. On the other hand, it also needs the satisfaction of life elements, so the allocation of life elements in the process of tourism must be considered in the process of forming products. If we ignore this point, the value of resources will also be weakened. For example: security, interpersonal communication, tour guide explanation, signs, food supply, shopping conditions, accommodation facilities, leisure atmosphere, entertainment participation, tourist toilets, etc.

The market is heartless. The market loves products with high resource value and products with high humanistic value. Therefore, in the process of developing resources, we need a little human touch, cultural taste, and the promotion of taste will double the value of resources, so simply sticking to resources will close the door to the market. Of course, the value of resources is the fundamental value, which must be strictly protected and must be protected first. Without protection, there is no sustainable utilization, and the principle of protection cannot be ignored in the pursuit of market value. In that case, in the long run, the market value will gradually disappear and the resource value will gradually disappear.

Thirdly, regional development must consider and implement the integration of tourism resources.

1, regional differences often mean market differences.

When planning and integrating tourism resources, the regionality of resources, especially the attraction radius of resources to tourists, is sometimes ignored. If we can't consider tourism resources in a larger area, or make cross-regional analysis and comparison, it will be difficult to come up with the correct integration ideas. Because in a larger regional scope, due to the different economic development levels in different regions, the expressive force of cultural existence is different, and the influence on the market is different, which will reduce or enhance the value of tourism resources. Especially in a larger area, the wider existence of similar resources will allow tourists to make more comparisons and choices. It may also be high-quality resources in the region, but due to the comparison and selection in expanding the region, high-quality resources may become general resources. Then the resource concept that feels good about itself will meet the challenge of ruthless market, leading to the taken-for-granted resource advantage, but it is difficult to become the taken-for-granted market advantage.

2. The integration of resources for regional development focuses on the integration of regional cooperation.

To integrate resources in a larger area, we must grasp the key points of integration. The key is cooperation and integration of offline products. It is necessary to completely break the regional scope of administrative subordination and combine the future market direction to naturally form a tourist area. Tourism is a social industry, and the demand for tourism is various, so to meet the various needs of tourists, the whole society needs to provide material and spiritual products. As far as a certain region is concerned, there are often shortcomings of one kind or another, so tourism should be a cooperative industry and cooperation between regions. It is the cooperation between industry and society, and it is the cooperation between industries within the industry. Don't try to close the door, just hope for internal circulation. As a result, the market is bound to be narrow. Through cooperation, resources can complement each other in a wider range. Through cooperation, industries can also achieve complementary advantages in a wider range, and markets can also achieve complementary advantages in a wider range. This kind of cooperation should follow the rules of tourists' behavior, especially the rules of traveling, so resources should be integrated through line products. In this way, tourists can enjoy more in a shorter time. Line products can also create brand products and high-quality lines. With the passage of time, with the continuous expansion of popularity, market share will continue to increase. The integration of regional cooperation, product integration, especially the integration of line products is a higher level of resource integration.

3. The integration of resources in regional development should rely on cities.

Cities are the starting point of tourism development, and cities are often the nodes of tourism transportation, so cities are the core of forming tourism distribution centers, and sometimes cities themselves are also tourist destinations. In the process of developing tourism, the role of cities is obvious. It is very important to do a good job in tourism planning and integrate tourism resources. If the city is chosen well, it will be much easier to develop local tourism. When choosing supporting cities, we should not only strive to develop local major cities into tourist destinations, but also find supporting cities according to the market and sector economy. Of course, the choice and orientation of tourist destinations need scientific analysis and staged selection. Therefore, in the integration of resources, cities must also be integrated as a resource.

Four, several key issues to be considered in resource integration and tourism development planning.

1, to promote the stay time of tourists and the consumption level of tourists.

The purpose of resource integration and tourism development is to develop tourism economy, and the key to the final development of tourism economy is whether tourists can stay in tourist destinations for a long time and whether tourists can rationally consume and form large-scale consumption. There are three main factors that can make tourists stay for a long time. First, whether there are enough tourist attractions to meet the various needs of tourists; Second, whether there is a mature tourism industry, good tourism reception and good urban tourism atmosphere; Third, whether there is a service level full of humanistic care and the friendly attitude of the destination people. It is not enough to improve the consumption level of tourists only by rigid income such as ticket income and room income, but to make the consumption of tourists appear in all aspects of the industrial elements of tourist destinations and in the tourism supply of the whole society. Continued price increase is not a good idea for sustainable development. Attention should be paid to continuously expanding the proportion of flexible income, especially the income from shopping, entertainment, catering and leisure and fitness. Stimulate consumption and form economies of scale in tourism.

2. Enhance the city's tourism function and shape the image of a tourist city.

Different cities will have different characteristics, but in the process of resource integration and tourism planning, we should consciously and constantly improve the tourism function of cities, so that cities can gradually become tourist destination cities. Of course, not all cities can become tourist destination cities, which requires some traffic conditions, regional conditions, image conditions, tourism industry development conditions and so on. However, once we make up our minds to develop tourism, we must consider the tourism function of the city, otherwise it may be contrary to our original intention of developing tourism. When enhancing the tourism function of the city, the first thing to consider is to shape the image of the tourist city, because the image is a stepping stone to open the market and the image is an important factor to induce tourists to travel.

3. Entering the market depends on strong promotion actions.

Since the value of resources is realized in the market, developing the market is an indispensable part of tourism planning. Without strong promotion, it is impossible to open the market door. What is a strong promotion action? Mainly manifested in three aspects, one is to have sufficient funds to ensure; The second is to have a highly targeted market target, and the third is to have a lively promotion form. The promotion form should inject a lot of cultural connotations, so that the promotion form has a strong appeal.

4. Cultural choice in resource integration.

Generally speaking, the integration of natural resources is relatively easy, because most natural resources exist in the form of materialization, although culture needs to be injected into the integration, so that natural resources can gain more in the aesthetic process. The integration of human resources is relatively difficult, mainly due to the easy export of cultural choices and the similarity and intersection of cultural phenomena in this area and adjacent areas. Because the choice of culture is often self-centered, including the understanding of local historical sites, historical figures, folk customs, festivals, religious beliefs, legends and stories, people often feel good about themselves. It is impossible to proceed from the needs of tourists, which leads to the result of self-behavior, and then affects planners. Finally, the integration of cultural tourism resources has become a difficulty and obstacle in the implementation of the plan. We should be cautious about the cultural choice in tourism integration and consider it in a larger scope to avoid similarities. While promoting excellent traditional culture, we should also consider the influence of modern culture on tourists' demand. Once the cultural choice is determined, we must work hard on cultural expressiveness and cultural appeal.

5. Resource integration is not only for development and utilization, but also for better protection of resources.

The integration of tourism resources is undoubtedly for development and utilization, but without protection, the act of development and utilization will cause waste, destruction and disappearance of resources, and then development and utilization will lose its object or reduce its value. Resources are precious wealth for human survival and development. It is also a waste of resources if resources are not developed and utilized, but disorderly development and utilization will destroy the foundation of human survival and development. So protection is very important at any time, especially in the process of resource integration. However, in the process of resource integration, the development and utilization of resources have had some constructive effects on the originality of resources. I think both of them are indispensable in the end. The key is to grasp the degree of influence. When the degree of influence directly threatens the integrity of resources, especially the core resources, which can be called the most valuable resources, the development and utilization should be cautious, and protection should rise to the first place at this time.