What hinders the development of travel agencies, specifically, a few hundred words.

1. Lack of tourism intellectual property rights.

I pay special attention to the advertisements made by travel agencies in newspapers and magazines. I found that although the travel agencies are different, the travel routes listed by each travel agency are similar, in terms of itinerary, catering, accommodation, transportation and so on. Because the products of travel agencies are single and stereotyped, tour guides

Travel agencies are fighting price wars, and all travel agencies try their best to reduce the price of a route, which will inevitably lead to a decline in service quality, while travel agencies are reluctant to develop new tourist routes and products, because developing a new tourist route requires a lot of manpower, material resources and financial resources, and the cost is very high. Moreover, after the new route is developed, it will soon be copied and used by other travel agencies, weakening the competitiveness of travel agencies. Therefore, it is imperative to strengthen tourism property rights, not only to protect the rights of travel agencies, but also to protect the interests of travel agencies.

2. The quality of tour guide service has declined.

Among tour guides, they all have rich experience in taking tours, with an average working experience of 2.3 years. Compared with other places, their academic qualifications are relatively high, and they all have tour guide certificates, but they are all junior and senior tour guides. They are all Chinese tour guides who lack foreign language talents. The basic salary of these tour guides is relatively small, and the amount of money earned is generally linked to the number of visits.

Seasonality of travel time.

The seasonal characteristics of travel agency industry are formed by the seasonal demand of tourism market, and the seasonal change of tourism demand is mainly caused by the natural climate conditions of small tourist destinations. Tourism activities are greatly influenced by natural climatic conditions. Generally speaking, a season with a suitable climate is conducive to attracting a large number of leisure tourists for sightseeing and vacation, while bad weather such as severe cold and heat is not conducive to tourists' tourism activities. (2) Vacation system in tourist source areas. Adequate leisure time is one of the prerequisites for tourism activities. In stone holidays, the time cost of people traveling abroad is very small, while in normal times, the time cost of people traveling abroad is very small. The peak season and low season of tourism demand are on it.

The seasonality of tourism demand makes the business activities of travel agency industry show the difference between off-season and peak season. Because the supply of travel agency industry is rigid in the short term, and the tourism demand in the tourism market is very elastic, travel agencies are limited by the reception in the peak season, but in the face of swarming tourists, they often cannot meet the needs of some of them, thus losing the opportunity to win more income. On the contrary, in the off-season, as the number of tourists increases,

Some thoughts on the development of travel agencies.

The World Tourism and Travel Council, the leading forum organization of tourism and travel industry in China, is very optimistic about the future 10 of China tourism and travel industry. It is estimated that by 20 13, the annual growth rate of tourism industry will be 10.9. Tourism has great economic potential in promoting China's economic and social development. In 20 13 years, the contribution of China tourism to GDP will be more than 840 billion yuan. According to the forecast of China Tourism Administration, the national tourism revenue in 2020 will be 3.3 trillion yuan, equivalent to 8% of GDP. Although China Travel Agency has a bright future, the present situation of China Travel Agency is not objective. This is mainly manifested in the narrow business scope of China travel agencies, mostly for management team tours and sightseeing tours, in order to fully tap the market potential. The independence of international travel agencies is poor, and their international business is mostly to receive teams from foreign travel agencies. And although there are many travel agencies, they are scattered and weak.

The following is my thoughts on China Travel Agency after reading some materials. First of all, I want to complete the positioning of travel agencies in the market, so as to recognize the present situation and prospects more truly, and then determine the main customers of travel agencies according to the positioning, and build representative brands according to the characteristics of customers. Consolidate the position of the core products of travel agencies, and gradually expand the business scope of travel agencies in a planned way after the brand takes effect. In this process, there are several factors that determine success or failure: networked science and technology and modern scientific management methods.

The unreasonable division of labor system of travel agency industry is the main reason for the chaotic market order and low operation efficiency of travel agency industry, and it is also an important factor that hinders the healthy development of travel agency industry.