Third, several basic concepts of tourism sales.

The concept of tourism sales mainly includes three aspects:

1. Customer orientation; That is, customer-oriented and market-centered.

2. Profit from sales; That is, there must be reasonable profits to make enterprises survive and develop.

3. Utilization of resources: take full use of internal and external resources of the enterprise as the support system.

At the same time, the "active" sales strategy must take into account:

1. Long-term thinking: short-term benefit behavior must be abandoned, so that enterprises can achieve "sustainable management".

2. holistic thinking: we must take into account the balance of interests of all aspects of the tourism enterprises themselves and customers.

3. Targeted thinking: the goals and objectives must be clear, including short-term and long-term goals.