What is the reference significance of China traditional culture to today's tourism culture research? What is its application value?

People-oriented in management philosophy. It is precisely because of human factors that it is inseparable from both traditional culture and tourism management. Therefore, the influence of traditional culture on tourism management must first be reflected by people. With the development of human beings, they gradually have a clearer understanding of their own role and begin to pay attention to human dignity and their own value, so a brand-new concept of "people-oriented" has emerged, and this concept will be more prominent when applied to tourism management. In recent years, tourism enterprises have gradually put forward a brand-new participatory management model in the process of development, that is, let employees of each tourism enterprise participate in management with the attitude and spirit of being masters.

Whether it is "people-oriented" in tourism management or the emphasis on people in China traditional culture, these are consistent in ideological roots. For example, the famous thinker Xunzi put forward that "water can carry a boat, but it can also overturn it" and "the people are only worried about the country, and the country is peaceful." These traditional cultures attach importance to people, and the enlightenment to modern tourism managers is to put employees in the most important position in the management process.

Harmony is the top priority of enterprise development. Because tourism management is a comprehensive management content, a tourist route involves a lot of contents, including leisure and entertainment, tickets, catering, accommodation, shopping, transportation and other links. No matter which one of these links goes wrong, it will have a certain impact on the whole travel itinerary. Only when all links cooperate with each other to provide the best service for tourists can the tourism industry be optimized in management. In this sense, it fully embodies the harmony in traditional culture.

The ancient Confucianism in China attached importance to the idea that "harmony is the most important thing", which can be applied to the unity and cooperation in all aspects of tourism management. As far as the management of today's enterprises is concerned, harmony should be the highest realm of management. No matter what kind of management mode or innovation in means is put forward, in the final analysis, it is to achieve overall harmony.

The personality strength of managers. To realize the innovation of management mode and the improvement of management level of tourism enterprises, on the one hand, we should work hard on specific management contents and links, on the other hand, we should fully rely on the personality strength of a manager. The style of an enterprise manager also reflects the style of an enterprise to a great extent, which is also the embodiment of the strength of the manager's personality. The Confucian theory of "sage inside and king outside" shows the personality charm of saints, and influences others by example by using the individual morality of saints, which shows that our traditional culture emphasizes the role of example and shows the strength of personality.

In addition, in the concrete embodiment of the personality strength of tourism managers, it also involves the encouragement of subordinate employees. Encouragement and encouragement is not a simple matter, it needs certain methods and art, and it also has extremely profound cultural connotation. In terms of employee motivation, first of all, it is material reward, then it is accompanied by certain spiritual incentives, and finally it is promoted by a certain assessment system. These are only the most basic incentive methods and cannot achieve a long-term incentive effect. Therefore, it is necessary to use the personality strength of managers to stimulate employees' creativity and workers, cultivate employees' sense of group honor, and more importantly, use their own personality strength to communicate spiritually with subordinates. The specific way is to give employees full respect, be considerate of employees, make use of inner kindness and think for employees everywhere. At the same time, managers must also put these into concrete actions. In Chinese traditional culture, it is mentioned that "peach reciprocates plum", and the interaction between people will be more conducive to the management of tourism enterprises.

Coordinated development of traditional culture inheritance and tourism development

Although traditional culture is inextricably linked with tourism management in China, at present, some areas lack management and develop blindly in tourism, and the development of tourism has brought great pressure to the protection of local cultural heritage. How to realize the coordinated development of traditional culture inheritance and tourism development is a problem that must be paid attention to in China's tourism management at present.

Deeply explore the traditional spiritual and cultural connotation of tourism resources. With the continuous development of China's tourism industry, tourism activities in the new period will certainly not be limited to natural scenery sightseeing, but will develop into high-level and high-knowledge tourism forms such as specialized cultural tourism, so the pursuit of spiritual consumption and cultural feelings is getting higher and higher in the process of tourism. According to this development trend, some new products and projects with profound traditional spiritual and cultural connotations need to be continuously developed in related tourism management work. Specifically, the vast scenic spots in China should first study the development trend of the tourism market and the objective needs of tourists in time, and at the same time fully grasp the characteristics of their own cultural resources, and launch traditional cultural tourism that satisfies tourists in all aspects on the basis of continuous innovation.

Develop participatory and experiential traditional cultural tourism. Tourism, as a spiritual and cultural product, generally needs to be felt with the soul. In the process of tourism management, tourists should have an immersive feeling of historical culture and historical events, not just a simple shallow display of historical events and historical things. Taking Kaifeng, the ancient capital of Henan culture in China, as an example, some large-scale historical and cultural exhibition activities have been carried out in recent years, and new cultural night markets have been opened in the central areas of Kaifeng, such as Madao Street, Bookstore Street and Suoguo Street. Henan opera, drums and local acrobatics with strong local characteristics have been publicized and reprocessed in the night market, which not only gives full play to the advantages of local characteristics and folk culture, but also realizes the excavation of deep cultural connotation. At the same time, the rise of red tourism in recent years, as a product of spiritual culture, is to a great extent the inevitable result of people's higher pursuit of spiritual and cultural life, and also has extremely unique spiritual value. For example, Yan 'an spirit, Long March spirit and Jinggangshan spirit, which are often mentioned in tourism, are not only reflected through tourism, but have almost become a new cultural form and attitude to show people, so that tourists can admire and cherish the memory of historical great men and events while traveling.

Realize the scientific and reasonable planning and management of cultural tourist areas. First of all, in the management of traditional cultural tourism in China, it is necessary to adjust the layout of cultural tourism areas according to the differences in urban functions such as residence, commerce, finance and tourism, taking sustainable development as the principle. On the basis of highlighting the protection of historical and cultural cities, adjust and optimize the old city. The reconstruction and expansion of the ancient city should put ecological engineering in an important position in the construction project, reserve and build enough ecological land in the area and around the city as required, strictly implement the "green line" management system, and ensure that the forest coverage rate, urban green space rate and urban greening rate reach the national green garden city standard. Secondly, the comprehensiveness of tourism determines that tourism planning must be a long-term plan across industries, regions and years, so tourism management must be carried out reasonably under the leadership of the government and in accordance with scientific principles.

Do a good job in the basic education of traditional cultural tourism concept. The fundamental way out for cultural inheritance and protection of sustainable development lies in traditional cultural education. In the future, we need to popularize traditional cultural knowledge through cultural education, so that people can realize the value and significance of traditional culture and the sense of responsibility and mission to protect cultural heritage. In the process of implementing the concept of cultural tourism, we should publicize and educate the scientific knowledge, value functions, laws and regulations of China traditional culture to all citizens, especially teenagers, residents and tourists in heritage sites, heritage workers and leading cadres at all levels, so as to improve the public's understanding of traditional culture and promote the rational utilization, effective preservation and sustainable inheritance of cultural heritage. At the same time, all cultural tourist areas need to take traditional culture as one of the key points of tourism promotion. By holding press conferences and promotion meetings on cultural tourism, distributing exquisite brochures, making CDs, setting up special columns on cultural tourism in various tourism websites, planning a series of major cultural tourism festivals and cultural programs with the theme of traditional culture, and organizing cultural tourism publicity and promotion in combination with major commemorative activities and holidays such as Mid-Autumn Festival, National Day and Party building, China's traditional cultural tourism is deeply rooted in people's hearts.