Tourism hotspots in 2023

The tourism hot spots in 2023 are to launch the tourism coordination discussion mechanism to boost inbound tourism; special cultural tourism consumption vouchers to release the needs of the "silver economy"; promote the brand development of rural B&Bs to help rural revitalization; and establish historical and cultural blocks. Digital Alliance; legislation on escape rooms and script killing to regulate e-sports hotel operations, etc.

1. Launch a tourism coordination and discussion mechanism to boost inbound tourism

Launch a tourism coordination and discussion mechanism to coordinate the promotion of inbound recovery and revitalization. The publicity, culture and tourism departments will take the lead in establishing an inter-departmental tourism coordination mechanism to strengthen systematic research on the cultural connotation, tourism carriers and element support of "Beautiful China". We will further optimize visa policies and customs clearance measures, relax transit restrictions, and provide more convenience for foreigners traveling to China.

Improve the financial settlement and mobile payment environment and network services for overseas tourists before traveling and during travel, enrich the supply of inbound tourism products, and enhance the domestic foundation and industry supporting service levels for inbound tourism. We will build a number of world-class tourist attractions and resorts, national tourist cities and neighborhoods, accelerate the construction of a number of international tourist islands, and launch a number of green tourism demonstration areas. Give full play to the role of international tour groups, domestic travel agencies and online travel platforms.

2. Special cultural and tourism consumption coupons release the demand for the "silver economy"

Consumption coupons are a very effective means of stimulation, but comprehensive general consumption coupons have problems with the accuracy of stimulation. insufficient. It is recommended to issue special cultural and tourism consumption coupons, and conduct precise design and precise placement of the issuance batches, objects, coupon types and quantities.

Use consumer vouchers to provide guidance and encourage people to "go afar". It is recommended to conduct research and pilot projects on the circulation and use of consumer vouchers across provinces and cities, and encourage local governments to jointly issue cross-regional cultural and tourism consumption At the same time, we can study the issuance of transportation subsidies + "bundled" coupons for cultural tourism consumption to promote "cross-city travel" and "cross-province travel."

3. Promote the brand development of rural B&Bs to help rural revitalization

Nowadays, the beauty of the scene has become a key factor for tourists to go or not. Many scenic spots are creating Internet celebrity selling points. Immersive tourism has gradually entered the market, and tourist preferences have changed from scenery to scenes, and from sightseeing to immersion.

Rural B&Bs are of mixed quality, with problems such as homogeneous competition, price confusion, and poor experience. B&Bs play a very important role in rural revitalization. This requires promoting the branding and intensification of rural B&Bs. to make up for shortcomings. Hotels have star standards, and the relevant standards that B&Bs have formulated should also be implemented as soon as possible to improve consumer satisfaction.

4. Establish a digital alliance for historical and cultural blocks

The Ministry of Culture and Tourism and other relevant departments will take the lead to build a provincial-level overall construction and management mechanism. Organize efforts to deeply explore the rich historical and cultural resources of blocks, further strengthen the sorting and protection of first-class buildings and immovable cultural relics in each block, enrich immersive consumer experience formats, optimize tourism supporting services in historical and cultural blocks, and form a long-term management mechanism. Coordinate and promote the protection, development and utilization of the historical culture of each block, enhance the overall vitality of the block, and create a beautiful business card of the city's historical culture.

Build a digital alliance resource service platform. Vigorously develop digital application scenarios and provide service functions such as scene maps, voice explanations, and online experiential historical and cultural exhibition halls to realize the digital presentation of historical and cultural neighborhoods; open online purchase channels for neighborhood cultural and creative products, specialty foods, etc., to stimulate cultural tourism consumer market vitality.

5. Legislate escape rooms and scripted killings to regulate the operation of e-sports hotels

Incorporate escape rooms, scripted killings and other public products into the scope of legislation and revised laws, and establish pre-emptive procedures Review and restrictive grading mechanism, timely tracking and monitoring, support the creation of puzzle, legal reasoning, and theme entertainment products. The Market Management Department of the Ministry of Culture and Tourism held a national video conference on scripted entertainment management work, urging all localities to speed up registration, strengthen policy publicity, and intensify inspections to fully bring scripted entertainment business sites into the regulatory sights and further promote the implementation of scripted entertainment management policies.