Copywriting with a double entendre?

The sun rises in the east, and the rain in the west is merciless but affectionate

Money is not everything, after all, sometimes you need a credit card

Big test and small test, roast me now I'm confused

Don't wait until you can't pay the job tomorrow and then make excuses, find a good excuse today

Smart people are unmarried, and it's difficult for married people to become smart again

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It’s normal to walk on the road at night, so I might as well just forget about it and not say anything about it!

Candidates often receive dishes during elections, which means good luck

The advantages of puns are that they have multiple meanings and are thought-provoking, and the cleverness brought by multiple meanings It's double the pleasure to make a lasting impression.

In addition to the above advantages, some "pun" copywriting can also incorporate the brand name, which is triple the happiness.

Case:

◎Love Me China - Zhonghua Cigarettes

No one should dare to say that this slogan is bad, right?

◎If you want Taobao, go to eBay - eBay

At that time, the competition advertising copy between eBay and Taobao, another online shopping giant, meant that you can find treasures on eBay.

◎Come to Changshu often - city promotion copy of Changshu, Jiangsu.