Traditional Culture Encyclopedia - Travel guide - What are the main hazards of the tour guide salary system based on "kickback"

What are the main hazards of the tour guide salary system based on "kickback"

The main harm of tourism rebate

Rebate has seriously damaged the image and reputation of travel agencies, so that some tourists have to be careful when choosing travel agencies and declare that they will not participate in any shopping activities.

2. 1 Damage the rights and interests of tourists.

Tourists are a special kind of consumers and enjoy the right to know as ordinary consumers. In order to get kickbacks, tour guides add items without authorization, or use other abnormal means to get tourists to agree to add items, mostly items with undisclosed information, or without tourists' consent in advance, which greatly damages tourists' right to know. There are also many tour guides who want to free up shopping time and speed up the pace of sightseeing, so that tourists have nowhere to complain and don't answer their questions. This kind of violation of tourists' rights and interests is more subtle.

2.2 Seriously damage the legitimate interests of tourists.

The secret operation of the escort taking the "kickback" privately is essentially stealing part of the interests of tourists. According to the principle of equivalent exchange, tourists should get corresponding services according to their consumption, but the accompanying personnel take a part of the tourists' consumption money as a "rebate", and the tourism enterprises can only provide that part of services for tourists after deducting the "rebate". The legitimate rights and interests of tourists are infringed, which affects people's enthusiasm for group travel and hinders the development of tourism.

2.3 detrimental to the professional image of tour guides

Tour guides are called folk ambassadors, and some countries even call tour guides a mirror of the motherland and an image representative of a country or a place. Tour guide work is the core and soul of tourism activities, and the quality of tour guides often affects the success or failure of the whole tourism. Although tourism, accommodation, food, travel, shopping and entertainment are all included in the work of tour guides, tour guides play the role of translators and tutors, helping tourists to better complete shopping tasks, answer various questions and introduce souvenirs with national characteristics, instead of uniting with merchants to deceive tourists. Such behavior can't leave good memories for tourists, but only some nightmare memories. Turning a tour guide into a shopping guide is a great damage to the image of a tour guide.

2.4 The professional ethics and quality of tour guides have declined.

Driven by economic interests, some tour guides do not put service at the top of their work, but try their best to abandon scenic spots, compress the itinerary from pages to ants, shorten the tour time, and artificially squeeze time to guide tourists to shop in order to get more kickbacks. As a result, the interests of tourists are damaged and the professional ethics of tour guides are seriously deviated. At the same time, tour guides no longer focus their spare time and energy on strengthening study, specializing in business and improving their own quality, but on studying tourists' shopping. After a long time, the level of shopping guide is getting higher and higher, and the tour guide has become a shopping guide, which is detrimental to the professional image of the tour guide.

2.5 Further intensify the vicious competition of tourism product suppliers.

Suppliers of tourism products should compete for service and quality in the market. The existence of the "kickback" problem makes competition unpalatable; Whoever gives more kickbacks will guide tourists to spend there, otherwise there will be no market and no profit. Therefore, suppliers of tourism products compete to give high kickbacks to the accompanying personnel and establish a stable interest chain with them. In order to ensure the output of high rebates, tourism product suppliers have to raise prices, shoddy goods, and even sell fake and shoddy goods to tourists. This is a powerful satire on fair competition, which greatly damages the image of the whole industry, seriously disrupts the order of the tourism market and even affects the healthy development of the whole industry.